Evaluation: Question 5
- 1. How Did You Attract/Address Your Audience Matthew Parnell
- 2. I Began My Market Research With A Questionnaire In this questionnaire I asked my target market various questions on their likes and dislikes and what they would want to see in a new music magazine. I printed off 30 questionnaires and distributed them amongst my target audience. Using the results to determine what my target audience liked and wanted. Here is an example of a scanned filled in questionnaire I distributed.
- 3. My Target Market In this questionnaire I asked my target market of males and females generally between the ages of 14-25. As you can see from the results I have made into graphs the range of people I surveyed for my magazine.
- 4. What I found out was… The majority of my target audience did prefer types of rock compared to the other selections given in the survey, this was vital in determining the main genre of music that should be included on a weekly basis in my magazine, as it is what the target market want to see.
- 5. Evidence As you can see I have incorporated my target audience likes and dislikes in the main stories of my magazine, with my target audience preferred choice of genre rock so I have included Liam Gallagher and his Rock band Beady Eye as an example of the type of music that will be in the issues of my magazine.
- 6. Enticing the audience As you can see I also incorporated the free gift what my market said they wanted appealing the magazine to their likes.
- 7. Also I enticed my target audience following similar conventions in magazines such as NME showcasing that my magazine is a contender for best rock magazine in the current music market.
- 8. Finally With my double page spread I have let my audience know that they can interact with the magazine and the artist by visiting the website for the full interview and also, appealing to the target market by including the free music download of the artists single, where they can get a free download.