Evaluation question three
- 1. Briony McKee Evaluation Question 3: What have you learned from your audience feedback? The results of an after-production questionnaire given out during the viewing of all 3 final products, in all we asked 14 people to fill out our questionnaire, in order to see if it has fulfilled its intentions and is successful.
- 2. On a scale of 1-10, how well would you say the documentary held your attention? 7 6 5 4 3 2 1 0 1 2 3 4 5 6 7 8 9 10 Pleasing results from our audience, all rated above halfway, highlighting that our documentary was in some manner interesting. Having the majority answers responding with 8/10, makes our documentary strong even though I believe featuring more live sport footage similar to the boxing training session etc, might make the documentary more interesting as an improvement. Our topic is one that most people get uninterested quite quickly as it is constantly in the media, and is always advising people to change their lifestyle, which is the main focus of our documentary, hence getting an 8 was pleasing due to this issue surrounding the topic.
- 3. Did you find that the sound levels were balanced and even? 14 12 10 8 6 4 2 0 Yes No When we exported our documentary we did check thoroughly that our sound levels were consistent, however having listened to the documentary repeatedly may have mislead our judgement as 2 replies noticed an unbalance in the sound levels. However the majority of the answers did sense that the sound levels were even throughout, supplying us with the evidence that if the sound levels do change, it is only in the slightest and hardly noticeable. As an improvement we would go back and listen once again carefully to the sound levels, to ensure no changes occur.
- 4. Did you find that you could relate to any of the documentary? 16 14 12 10 8 6 4 2 0 Yes No This is evidence that our research we added to our documentary was relevant as we intended for the audience to understand and relate to this information. Also with our topic being constantly in the media, highlights how their existing knowledge has aided them in relating to this topic.
- 5. Were the colours managed effectively? 16 14 12 10 8 6 4 2 0 Yes No This effectiveness of the colours being managed shows how we used appropriate colours, not anything too dark or light that would strain the audiences eyes, as that would discourage them to focus on the documentary putting them off the documentary on the whole. We did on a couple of shots add colour correction in order to improve the look of the shot and keep the balance of colours consistent throughout, as a couple were quite dark when compared to other shots used in the documentary, it did bring our green more in some shots, which is a connotation of having a healthy lifestyle.
- 6. Do you think that the tone of the documentary is sophisticated? 14 12 10 8 6 4 2 0 Yes No Majority of the viewers believed that the tone was sophisticated throughout , adding a tone of professionalism to our documentary which was what we were aiming for in production. Whereas 2 people disagreed replying that our tone was not sophisticated, suggesting they thought is lacked professionalism in places, that it had more of a colloquial tone to it, which was opposite to what we intended. As an improvement we would go back and explore the areas which could suggest a lack of professional/sophisticated manner and correct this in order to completely achieve our initial aims.
- 7. Do you think that the shots for the documentary were framed appropriately? 16 14 12 10 8 6 4 2 0 Yes No This was a key question that we wanted feedback from, as we focused heavily on maintaining appropriate camera framing during the production. It is shown that this heavy focus was worthwhile as all replies agreed that all shots were framed suitable for the documentary, adding more professionalism to our documentary.
- 8. Do you think that the expert interview extracts were informative and useful? 16 14 12 10 8 6 4 2 0 Yes No Evident through the positive answers that our selected formal interviewee provided the documentary with suitable information, helping to increase the knowledge of the viewers on this topic, as this was the intention. We did have trouble trying to arrange a formal interview with an expert in the field of fitness and lifestyle, but in the end we found and featured the college’s sports co-ordinator whom had knowledge we needed, this proved to be a wise move as he provided information that was both useful and informative to the audience.
- 9. On a scale of 1-10, how well would you say the double page spread article has been put together? 8 7 6 5 4 3 2 1 0 1 2 3 4 5 6 7 8 9 10 Once more when rating one of our final products the most popular answer came to be 8/10, a high result for our double spread. Also we scored above half marks similarly to the documentary. This highlights that people were interested in the article, it looked professional and was coherent to the documentary in some sort of manner, this is pleasing. To improve the layout, I would personally suggest putting more suitable colours on the page, to make it look slightly more interesting or to make the title stand out more, to establish the article better (even though it can be said the main picture does this).
- 10. Do you think that we used and developed common conventions of double page spreads? 16 14 12 10 8 6 4 2 0 Yes No This highlights how our analysis of existing double page spreads has been vital for us to produce a professional looking one, which all answers could recognise the conventions apparent. This is pleasing as it suggests that our article could fit into the Radio Times as it shares the same conventions, making it recognisable for the reader which results in efficiency of article to advertise our documentary.
- 11. Stylistically, do you find that the use of colours is appropriate? 12 10 8 6 4 2 0 Yes No One of our mixed replies off the audience, which hones in on a particular weakness in our double page spread, colour. Even though more people believed it was appropriate it still raises up the issue, we intended to use colours which hold no single gender connotations due to our target audience being both genders, but as an improvement would be to use either more variety of these colours or increase the use of the colours used already to help make it look more interesting to read, as a lot of black and white can be a turn-off when reading a TV listings article.
- 12. On a scale of 1-10, how well would you say the radio trailer has been put together? 7 6 5 4 3 2 1 0 1 2 3 4 5 6 7 8 9 10 Finally our radio trailer another final product holds similar ratings to the previous final products, with all ratings above halfway mark, and 8/10 being our most popular reply. This highlights how the radio trailer overall is professional, interesting to listen to and is coherent to the documentary, one of our many aims. As an improvement I might use a different main voiceover, as it gives more of a variety to the radio trailer and maybe find more quick, short extracts from the documentary (but we had trouble with this during the production hence the shortage of extracts in the trailer).
- 13. Do you feel inclined or persuaded to watch the documentary after listening to the radio trailer? 16 14 12 10 8 6 4 2 0 Yes No This is pleasing to see the ancillary tasks succeeding in the initial intention to advertise the documentary which clearly seen through all replies believing this trailer did. This was probably due to the music being of the same genre, as it provides a link to the documentary. The music was upbeat and got your attention quickly as it was different to most others used. Also isolating the details of the documentary and changing the voice at the end made it more memorable for the audience. Even though we could of used more extracts, the ones used in the montage are persuasive as they are isolated and quick.
- 14. Do you think there are enough extracts used in the trailer? 14 12 10 8 6 4 2 0 Yes No This enlightens my previous opinion of adding more extracts for an improvement, as two people seem to agree with my opinion, even though the majority do not believe we needed more. During the production of the trailer we found it difficult to find more quick, short debatable statements we could add, that would spark interest in the listener so used only the ones we could find, which most people agreed was enough.
- 15. Do you believe that the radio trailer uses common conventions? 16 14 12 10 8 6 4 2 0 Yes No Once more highlights how our analysis of existing radio trailers to identify conventions has provided us with knowledge to make ours professional, is proven to be correct. This shows how the audience will recognise it as a trailer for a documentary or programme and will be inclined to listen to find out more about the product being advertised. It also shows how it could fit into BBC Radio Five Live, as it is suggestive in saying it is professional.
- 16. Overall: These results have provided us with an insight to how the audience would view our products, whether they were successful and professional and raise any problems that might have occurred, which would leave us to evaluate and suggest improvements. Overall the feedback has been majority positive with only slight negative points stated, which at times was only small details. This shows how doing research and planning has provided the knowledge to produce these products, with studying the conventions of each product and audience research. This has lead to these positive results, which by placing them in graphs has visually helped to see results in correlation with each other, highlighting that all our final products were rated an 8/10, which is a strong result we are pleased with.