Evaluation task 3(part 3) *revised

 I conducted a focus group as well as sending
out a questionnaire to different sets of people
 I also looked at the statistics from the video on
you tube as well as looking at the comments

 The demographic profile of my audience
affected some of the responses, for example in
the focus group one of the boys said he didn’t
like the girly scenery.
 However one girl said she liked how it was
simple so she could also focus on the dancers
as well as enjoying the scenery
 This goes to show that the readings would be
based on the type of person giving the
feedback

 Using focus groups you can a lot of data at
once, making the feedback easy to aquire as
well as being fast.
 It is also cheap

 People may be influenced by each other. For
instance in my focus group, normally the first
person to speak was usually what the other
people in the group would say

 With the statistics I could identify where my
audience was
 Also whether they were Boys or girls
 However it didn’t tell me whether they liked it
or not
 Was also in small quantities

 The feedback let me know that our target
audience was correct, in the focus group most
of the people that said they liked it were girls
 Also people got the concepts I was trying to
show in the video, one girl mentioned how she
thought the pink balloons were trying to show
her girlish side
 The video was simple to understand as there
wasn’t too much going , a simple combination
of a lead singer and dancers

 Most people said they would pay for the
product as a result of the music video
 It didn’t appeal to many of the male secondary
audience, the guys in my focus group didn’t
like it and neither did my teacher Jason.

 The Encoding model(how we produced it) was
making it an Indie pop by making it really girly
with the pink and purple colours and a few
balloons.
 The Decoding model (how people read it) was
the same as the Decoding model as the
audience read it exactly how we wanted them
to. Many of them said they got the link
between the music video and the digipak.

 Blumler and Katz say that auidences are for
from passive in their approach to the media;
rather they actively choose and consume the
media to satisfy particular needs and
gratifications which they exhibit. This was true
for our piece because from the audience
feedback we say that it was mainly people of a
feminine nature who liked the video the most.
This was because of the Indie Pop setting.

 I have learnt that when creating a music
campaign for an artist it would make sense to
link all the products (e.g. the digipak, the
website and the music video) in the campaign
together so that people get familiar with the
image. This would make it more popular and
receivable by the audience

 I feel that the audience also too something from this. I
also recognise that my audience has engaged with the
meanings in my music video in different ways,
bringing their own contexts to the reading of the star
image – what Hall argues is reception theory. I can
understand how my audience can either reinforce or
challenge intended meanings in the text.

 I have learned from my audience feedback that
I have constructed an intended star image and
an effective campaign. My target audience has
informed what went well, for example, the
reception of the narrative element working
alongside the performance element was very
strong. Many of the audience said they enjoyed
the dancers and liked the calm nature of the
main artist.

 If I was to make any future changes to the campaign I would edit the
way we included the stop motion element, the audience pointed out
that it would have worked a lot better if we were to include it more.
 Also some of the audience said they felt the scenery was a bit plain.
To change that I would have used a few more colours in order to
keep it interesting
 Audience feedback is important market testing in post-production to
see if I created the right star image and marketed this purposefully.
As Henry Jenkins informs us that we live in a ‘participatory culture’,
where fans and audiences are important in circulating meaning and
the strength of media messages

Evaluation task 3(part 3) *revised

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Evaluation task 3(part 3) *revised