Evalution 3
- 1. What kind of media institutions might distribute your media product and why? By James Rawlinson
- 2. BAUER I have chosen Bauer as a distributor of my magazine because I have researched their existing magazines and one that links with my media magazine is ‘Q’. Q is part Indie music related. Another reason I have chosen Bauer media is because they reach a lot of people worldwide. Bauer reaches 15 countries and sells 38 million magazines a week. Bauer is also one of the biggest distributors in the magazine industry, They sell a variety of magazines. However because they already distribute Q, a indie magazine it would be hard to get the indie readers to buy my magazine. However I based my media magazine on Q so more of their readers might switch if they like the magazine.
- 3. IPC IPC would be a reasonable choice because of its popular music magazines in Europe. And although it they pin point Europe, countries such as USA and China are reached. IPC would be a good choice because they sell over 350 million copies a year so this would make my magazine very popular. IPC distribute the music magazine NME, which is a popular indie magazine but also concentrates on popular music so it would be as hard to compete against it.
- 4. Overall Overall, Bauer would be the best choice for a distribution company for my music magazine because of NME’s success from IPC. However, IPC was bought by AOL Time Warner for £1.15bn and after two years lost £99bn and this shows the company (IPC) to be unstable and might not be able to sell my magazine. Bauer is a very stable company in the UK and reaches a large audience, however Q is a direct competitor with my magazine, but Q has started to move on to popular music and my magazine will get the attention of the indie readers.