Event & Action Manager
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The document describes EVAM®, a real-time event-processing solution developed by Intellica, that helps businesses analyze customer behavior and respond to events in real-time. It emphasizes its capabilities such as processing millions of events per second, customizable actions, and integration with various technologies, facilitating improved customer experiences and business opportunities. EVAM can be applied to multiple areas, including fraud detection, marketing, and real-time alerts, and supports a user-friendly interface for scenario design accessible to business users.
Event & Action Manager
- 1. Intellica Event Processing For Operational Intelligence Data Sheet Event & Action Manager Sense customer behavior , Analyze and Act in real Time EVAM® is a real time event-processing solution capable of Highlights: sense, filter, enrich and response to events as it is produced. It can process millions of events in seconds and can create - Contextual actions that can be customized depending on the requirements. - More positive responses EVAM is a highly elastic and easy to use event processing - Enhanced customer experiences solution empowered with the ability to react to potential opportunities or risks in real-time and at an unprecedented - Inbound & Outbound together scale. - Fast integration Event & Action Manager (EVAM) allows you to abstract and - Extendable correlate meaningful business information from the events and data flowing through your information systems, and - Event driven - Real time take appropriate actions using scenarios. - Social Media integrations By detecting patterns within the real-time flow of events, EVAM can help you to detect and understand unusual - Mobile applications activities as well as recognize trends, problems, and opportunities EVAM publishes this business-critical - Visualization information in real time to your critical enterprise systems, dashboards or create response actions. With EVAM you can sense the needs of your customers, detect frauds, make faster decisions, and take faster action There are many application areas for EVAM such as real time offer management, fraud detection, real time alert generations etc. www.eventandaction.com
- 2. Intellica Event Processing For Operational Intelligence Data Sheet Take full advantage of complex event More positive responses and improved processing customer experiences EVAM offers variety of event processing EVAM brings new opportunities to marketers features: High Performance: EVAM make all processing Power of now: EVAM offerings are often in memory with configurable parallel threads communicated to the customer in response to real- therefore can process billions of events in a day. time behavior, a proven method for increasing Supports horizontal scaling with high availability. effectiveness. Highly customizable: EVAM comes with its Integrate all contact channels: EVAM will java SDK, it is possible to extend product take role as event hub among the all contact functionalities with custom developed plugins. channels and it will be possible to design multi This brings endless extensibility to satisfy future channel scenarios within hours. requirements. Neural Network Learning: EVAM has NN Improve Customer Experience: Responding to decision engine to make smart actions. It is customer events in real time and touching possible to offer best product, detect frauds by customers in relevant time with relevant actions processing the within stream events. will improve awareness and customer experiences. Easy Integration: EVAM has several pull and See financial results in weeks: We know that push integration capabilities. All events can be with these disiplines, marketers will get better handle in asynchronous or synchronous way. results within the weeks. Several listeners and adaptors for different technologies Business Oriented: EVAM scenario designer “We really appreciated Intellica’s can be used by business users to build complex EVAM solution. Our project was scenarios with minimum IT support. And for testing there are simulation capabilities. awarded the “The best application project” within the Company. Campaign results are much better Prioritization and Optimization: It is possible than before." to define prioritization between business - Leading GSM Operator scenarios.
- 3. Intellica Event Processing For Operational Intelligence Data Sheet Social media event listeners More than marketing Social Media activities such as Foursquare check-ins, Because of EVAM being event processing engine, this Facebook likes and Twitter mentions can be processed solution will give new opportunities/powers to by EVAM. This process may be interpreted as companies. Several things other than marketing can identifying the customers currently present in a be addressed with EVAM as well. For example if we specific location from Foursquare, a group of people are processing all credit card transactions to make with an interest on the same artist from Facebook and right offering to customer, we can deploy a scenario the supporters of a football club sharing the opinion of just for fraud detection. the most famous player regarding last nights game We can model many real time requirements with from Twitter. EVAM will assign the right action to the Events and Actions. Events are any detectable identified group with very high success rates since the occurrence in a particular system or domain indicating target group is intelligently selected in a real-time a change in the state of the business, something that manner. happens. Actions are responses that we do at relevant time in scenarios and actions can be response to a Data visualization in real time customer or system. And Scenarios are event and action patterns that can be defined. Our event processor has build in actions to show this data in real time dashboards or on maps. For example; So by deploying EVAM solution in a company brings depending on designed scenarios it is possible to show new capabilities that can be supplied by same heat map to detect the GSM operator call drops. platform. Companies will not need to operate, get training, and generate different skills for different Data visualization enables our customers not just applications to satisfy these kinds of requirements. processing and doing actions in real time but also monitoring. EVAM Complex Event Processing solution will help organization to create fast, more responsive, agile solutions like marketing, fraud management, alert Unique and easy user interface for all generation and much more within the same platform kind of scenarios and same skill sets. EVAM has unique scenario designer UI that helps our customer adapt easily. EVAM Scenario Designer UI is not a technical tool and it is possible to use it for inbound and outbound marketing together. We believe that all inbound and outbound capabilities should be in unique UI and scenarios can contain both inbound and outbound part at same time.
- 4. For more information To learn more about Event & Action Manager , please contact your Intellica marketing representative or Intellica Business Partner, or visit the following website: © Copyright Intellica Corporation 2011 Intellica Ltd. Gardenya Plaza 1 42b Ofis Blok K:3 Atasehir, Istanbul www.eventandaction.com This document is current as of the initial date of publication and www.evam.com.tr may be changed by Intellica at any time. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NONINFRINGEMENT.