Event Marketing Framework
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The document outlines a comprehensive marketing communications plan for organizing webinars and events, detailing various tools and templates for effective event management. Key components include metrics dashboards, lead capturing forms, and checklists for trade shows and conferences. Additionally, it emphasizes the importance of a structured framework to enhance event marketing strategies and provides access to training resources.
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Event Marketing Framework
- 1. Marketing Communications Plan Webinar Program Plan Events Database Metrics Dashboard Tradeshow Lead Capturing Form TradeshowEvaluation Checklist Conference Planning Checklist Maturity Assessment Strategy Scorecard Event Manager Job Description Event Management RFP Template EVENT MARKETING PLAN Framework Leverage the framework below to quickly empower your organization’s event marketing strategy. Click the buttons below to access all related training, tools, templates, and other resources. Lead Scoring ToolCode of Conduct Policy Template EXECUTE4 FOLLOW-UP5PLAN2 PROMOTE3 MEASURE61 PREPARE