Event Sponsors: How to Find Them & Create a Win-Win
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The document provides a guide for fundraising professionals on identifying and engaging potential event sponsors for nonprofit organizations. Key topics include defining organizational offerings, locating potential sponsors, initiating partnerships, and developing long-term relationships with sponsors. It emphasizes the importance of storytelling, follow-up communication, and maximizing community impact through collaboration.
Event Sponsors: How to Find Them & Create a Win-Win
- 1. Event Sponsors: How to Find Them & Create a Win-Win @fundraiserchad
- 3. What percentage of the philanthropic pie is BUSINESS SUPPORT at your organization?
- 6. Who is this guy? And why does he think he knows what he’s talking about?
- 8. providing fundraising strategy, training & coaching to small nonprofit organizations
- 11. Well here I am baby, practice what you preach.
- 16. AGENDA: 1. What Do You Have to Sell? 2. Identifying Potential Sponsors 3. Beginning the Partnership Conversation 4. Structuring Win-Win Long Term Relationships 5. Q&A
- 18. What Do You Have to Sell? @fundraiserchad
- 19. YEAR ROUND vs ONE NIGHT CORPORATE PARTNER PROGRAM
- 20. AUDIENCE ACCESS
- 21. AUDIENCE AVATAR
- 23. # event attendees # email subscribers # social followers # monthly web visitors
- 25. be flexible customization = good find win-wins
- 27. from your database • Current Business Donors • Current Individual Donors –Business Owners –Senior Level Employees • Employers of Board Members
- 28. from accounting • Current Vendors –Review a list of payables (sorted largest to smallest) from the last 12 months
- 29. from brainstorming • The Key Players in Your Community • Companies that Also Serve Your Beneficiaries / Clients / Patients • Companies that Want Access to Your Avatar
- 30. Goal = list of 25 to 100 potential sponsors
- 31. “Who do we/you know that knows someone at ______________?” • Event Committee • Board • Full Staff
- 35. When? Who?
- 37. Dear Mr. Donor - I hope all is well and that you’re enjoying these early spring days! My name is Chad Barger and I am the Development Director of the ABC Charity. I am writing to see if I could stop by sometime in the next month or so to provide a brief update on ABC Charity and our upcoming event. It’s an opportunity for me to share our progress, to answer your questions and to get some feedback which is always appreciated. I think 20 minutes would be sufficient – is there a good day on your calendar? What about the 20th at 2pm or the 22nd between 1 and 4pm? Thank you for taking the time to read this request and have a wonderful day. Sincerely, Chadproductivefundraising.com/resources
- 41. “So, as you know I wanted to speak about ABC Charity today. What do you know about us?”
- 42. STORY TIME
- 43. your mission your story
- 44. story characteristics • Compelling story about 1 PERSON, place or thing • Rich detail (create a vivid picture) • Brings up a SOLVABLE problem that your organization can fix
- 45. “How does your company like to support the community?” “What types of causes do you support?”
- 46. ALIGNMENT?
- 47. “Can I follow up with some information on an upcoming opportunity that may be of interest to you?”
- 49. Structuring Win- Win Long Term Relationships @fundraiserchad
- 51. Board member visits & thanks each table “We couldn’t do the great work we do without YOU!”
- 52. post-event email • Sent next weekday after the event • “Thanks for attending …” • Event results • What those funds will be used for • Link to a video to learn more about that program
- 54. sentence 1 = what you saw / what happened sentence 2 = the impact of what you saw on you or your organization sentence 3 = what you appreciate about the person’s role in what you saw The 3 Minute / 3 Sentence Thank You Note Formula
- 56. invite them to a free engagement activity
- 61. the impact letter (3-6 months post event) productivefundraising.com/resources
- 66. The fortune is in the follow up.
- 69. further learning
- 70. 10/24 @ 12pm (eastern)