Everything you need to know about give to the max day 2013 slideshare
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Give to the Max Day is Minnesota's largest online giving event held annually. In 2012, it raised $16.4 million from 53,339 donors for 4,381 nonprofits. It features leaderboards, hourly and daily prizes for organizations that raise the most money, and marketing support to promote participation. Nonprofits are encouraged to claim their GiveMN profile, set fundraising goals, and engage donors through social media and other communications.
Everything you need to know about give to the max day 2013 slideshare
- 1. EVERYTHING YOU NEED TO KNOW ABOUT GIVE TO THE MAX DAY
- 2. A collaborative nonprofit venture to transform philanthropy in Minnesota by growing charitable giving and moving more of it online. An independent 501(c)(3) organization and an affiliate of Minnesota Philanthropy Partners. Funded by organizations, foundations, corporations, and individual donors from across Minnesota and beyond. Partners with Razoo to provide creative giving events and state-of-the-art technology. 2
- 4. 4 Dana Nelson Executive Director Daniel Moore Development & Partnerships Manager Jeff Achen Digital Strategist Leona Thao School Outreach & Partnership Coordinator Alsa Bruno School Outreach & Partnership Coordinator Nina Gazel Nonprofit Outreach & Partnership Coordinator Olivia James Nonprofit Outreach & Partnership Coordinator Your GiveMN Team
- 5. 5 Started in 2009 as a launch event for GiveMN The Great Minnesota Give Together Now, the biggest online giving event in the world Raised $16,391,905 in 2012 • 4,381 Organizations • 53,339 Donors History
- 6. 6 • Give to the Max Day has made GiveMN/Razoo one of the leading online giving portals (Razoo has facilitated over $150M in donations, half of which is through GiveMN.org!) • Give to the Max Day involved significantly more nonprofits, schools and more donors than similar community-based events 2012 Results Total Dollars Given: $16.4M Total Number of Donors: 53,339 Average Gift Size: $241 # of Nonprofits Benefitting: 4,381 Average Gifts per organization: $2,936 2011 Results Total Dollars to MN Nonprofits: $13.4M Total Number of Donors: 47,534 Average Gift Size: $227 # of Nonprofits Benefitting: 3,978 Average Gifts per organization: $2,720 History
- 7. 7 Leaderboard Structure Based on Guidestar Data and ZIP Code All Nonprofits & Schools Medium Nonprofits (Revenue between $100,000 and $1 million) Small Nonprofits (Revenue under $100,000) Greater Minnesota NEW! (Excluding colleges and universities) Leaderboard Prizes Same for Each Leaderboard Based on Dollars Raised First Place $10,000 Second Place $7,500 Third Place $5,000 Fourth Place $2,500 Fifth Place $1,000 Sixth Place $500 Seventh Place $500 Eighth Place $500 Ninth Place $500 Tenth Place $500 All Orgs Small Greater MN Medium Prizes
- 8. 8 Hourly Golden Tickets Donations Drawn Randomly Every Hour Nonprofit Donation 24 x $1,000 School Donation 24 x $1,000 Super-sized Golden Tickets Donations Drawn Randomly After 24 Hours Nonprofit Donation $10,000 School Donation $10,000 Power Hours NEW! Organization from Each Leaderboard and School Raising the Most Dollars in Each of Five Power Hours All Nonprofits & Schools 5 x $1,000 Medium Nonprofits 5 x $1,000 Small Nonprofits 5 x $1,000 Greater Minnesota 5 x $1,000 Schools 5 x $1,000 2:00 – 2:59 a.m. 5:00 – 5:59 5:00 – 5:59 6:00 – 6:59 p.m. 11:00 – 11:59 p.m. Prizes
- 9. 9 Contests GTMD Video Contest Sponsored by Youthprise “What Is Your Legacy of Change?” Demonstrate how your organization supports young people’s vision for community and equips them to leave a legacy of change. Contest entry period is Sept. 4 through Nov. 1 Prize pool totaling $20,000 with $5,000 top prize Details on GiveMN Blog GTMD Creativity Award With Association of Fundraising Professionals, MN Chapter Most Creative Give to the Max Fundraising Campaign Award One GTMD campaign that exemplifies a creative and innovative approach, differentiated from others, and an integral part of an overall annual fundraising plan. Contest entry period is Sept. 4 through Nov. 1 Award of $500 presented at National Philanthropy Day luncheon, Nov. 22 Details on GiveMN Blog
- 10. 10 Other Details Mall of America Event Livestream coverage by The UpTake, broadcast on GiveMN.org Interviews with nonprofits Live performances by musicians Young professionals event Matching Gifts Secure a match for your organization and it will be highlighted on GiveMN.org Minimum Donation $10.00 minimum donation No maximum gift amount Shopping CartNEW! Donors can give to multiple pages with a single card transaction Scheduled Giving Starting Nov. 1, donors can schedule their gift to be transacted on GTMD Recurring Gifts Encourage donors to make their gift repeat weekly, monthly, or yearly Fees A transaction and processing fee of 4.9% is applied to all transactions 100% of a donor’s gift is deductible
- 11. Public Service Announcements (PSA) – TV commericals Minnesota Celebrity Athletes (Janel McCarville – Lynx | Glen Perkins – Twins | Jeff Locke – Vikings) talking about Give to the Max Day. We will air these videos on local television stations. You can use the PSAs on your website too. TV/Radio/Print – working with Metro and Greater Minnesota media to cover event and feature prize winners Nonprofit Toolkit – Email, direct mail, letter to the editor, press release templates; communication tips; social media guide Donated media – billboards, online ads, etc. 11 Marketing
- 12. How does GiveMN work? • All 501 (c) 3 nonprofit organizations are listed on GiveMN • Information is downloaded from the IRS database from an organization’s 990 • K-12 public schools can register for free to fundraise on the site. • Over 26,000 nonprofits in Minnesota and over 1.2M nonprofits in the United States are listed on GiveMN 12
- 13. What is the benefit for Minnesotans? • Account tracks all online donations on GiveMN – provides giving history, account summary and an opportunity to set up recurring donations • Mobile giving 13
- 14. How do I make the most of GTMD? Claim Admin Access (If you haven’t already) Set a goal (how does this fit in your year-end giving plan?) Edit Your GiveMN Page & Add Photos or a Video Find a Match and Offer a Matching Grant Engage Your Advocates Create a Communications Plan Social Media Outreach (#GTMD13) Create a Thank You Video or Customize a Thank You Message 14
- 16. 16 3xPages with photos typically raise 3x more in donations than pages without 4xPages with video typically raise 4x more in donations than pages without
- 17. Matching grants on GiveMN 17 Start: 11/14/2013 End: 11/14/2013
- 18. Tips for Matching Grant Success Clearly communicate to donors that they must look for the x2 money icon to ensure their donation is being matched. Ask board members or others to put up a matching gift as their way of contributing – and then ask them to promote to their friends/colleagues If you have multiple matching opportunities, keep an eye on them. You will want to close a page once the match has been met so that donors only contribute to current matching opportunities Consider sending out 3 update emails staggered throughout Give to the Max Day – providing an update on your progress and encouraging donors to give throughout the day Use the match to create a sense of urgency/excitement as part of your social media outreach Offline donations can be added under the “Donations” tab, but don’t count towards the Give to the Max Day leaderboard 18
- 19. Customizing a Thank You Message 19 Thank You Video Videos pop up immediately after a donor makes a donation. Thank you message Add a few lines of text to make the thank you email more personal. Consider adding special thank you messages for Give to the Max Day
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- 22. Creating a Project Page If you are an admin, your fundraising page will be created as a project.
- 23. Introducing Scheduled Donations Starting Friday, Nov. 1 donors can log onto GiveMN and schedule donations for Give to the Max Day. Donations will be deducted from their credit card on Nov. 14 and are eligible for all prize categories.
- 24. Communication Inventory Your GiveMN Page Your Own Web Page Email - personalized as much as possible Social Media o Facebook o Twitter with hashtag #GTMD13 o YouTube o Blog Postcards, Letters, & Phone Calls Local Television, Radio, Newspaper, & Outdoor 24
- 25. Social Media 25 Twitter Hashtag is #GTMD13 Use Twitter throughout the event to encourage donations, show how donations help your mission and share donor stories Facebook Facebook surpassed email in driving of visitors to GiveMN.org on Give to the Max Day 2012 Use Facebook to connect w/ donor on and prior to Give to the Max Day. Share your nonprofit’s story, share stories of those you have helped, interact throughout the day Consider having a staff member dedicated to your Facebook page for the event YouTube Visit GiveMN’s YouTube channel for how-to videos, promotional videos Create/promote your own videos on Give to the Max Day and spread those videos using Twitter and Facebook Create a customized thank you video
- 26. Connect offline events 26 Flyers/Handouts/QR Codes Create flyers or handouts using Give to the Max Day logos and your GiveMN page QR code Giving stations Set up computers for your supporters to make donations on Give to the Max Day Mobile pledges and donations Encourage supporters to use their smartphones to visit givemn.org and make a mobile donation or pledge Local “Golden Tickets” Consider hosting local drawings where people register after they’ve made a donation and pick a name randomly from that list to win extra money for their cause
- 27. How do I get started? 27
- 28. What happens when a donor makes a donation? • The organization’s administrator immediately receives an email notification which includes the donation amount and the donor’s contact information (if it is not an anonymous gift). • The organization’s administrator may access their organization’s donor report online at anytime. Report includes donor name, amount, date, donor address, email, designation, source and recurring gifts. • The donor immediately receives an email from Razoo/GiveMN which is their IRS receipt . While the email thanks the donor, it is a thank you from Razoo/GiveMN, not from the organization. We strongly encourage the organization to follow up with a thank you note shortly thereafter. • Donations are paid out the 10th of each month for the prior month’s donations. 28
- 29. What is the cost? • Enabled by our strong partnership with U.S. Bank, GiveMN will apply a flat, simple 4.9 percent on donations to cover transaction costs – one of the lowest rates available to most nonprofits and organizations. • There are no hidden or other required charges. No subscription fees. No setup costs. • We offer Minnesota nonprofits great features and make it clear how we work and how we can help. 29
- 31. Some great examples from 2012 Rainbow Rumpus Total raised: $5,570 31
- 32. Some great examples from 2012 Children’s Hospitals and Clinics of Minnesota Total raised: $118,900 Won $1,000 for 8th place on main leaderboard 32
- 33. Some great examples from 2012 Oak-Land PTA Total raised: $7,675 33
- 34. Some great examples from 2012 Spare Key - Total raised: $7,140 34
- 35. Some great examples from 2012 Huge Improv Theater Total raised: $7,140 35
- 36. Connect with us Facebook.com/givemn Twitter.com/givemn YouTube.com/givemn Instagram.com/givemn Blog.givemn.org Email: info@givemn.org Sign up for the GiveMN Nonprofit Admin eNewsletter (The sign up link is at the bottom of our homepage) 36
Editor's Notes
- #8: Video contest: Contest entries due by Nov. 13 min. max lengthA panel of youth and the Youthprise staff will judge the contest. Special consideration will be given to videos that:Are created and submitted in partnership with your organization and youth Feature youth that participate in the organizations programs and servicesDemonstrate innovative ways to engage and empower young people to make positive community change Winning Videos: Two grand prizes of $5,000 2nd Place: $2,500 3rd Place: $1,000 4th & 5th Place: $500 AFP “Most Creative Give to the Max Day Campaign Award”Give us a snapshot of your creative approaches to fundraising for Give to the Max Day to be considered for the Most Creative Give to the Max Fundraising Campaign Award. Submit your completed entry by Friday, October 26.The winning entry will be announced on Give to the May Day, received one of GiveMN live stream slots and will be recognized in all post Give to the Max Day outreach efforts. In addition, the Most Creative Give to the Max Fundraising Campaign Award along with a $500 check will be presented to the winning organization at the Association of Fundraising Professionals (AFP) Minnesota Chapter National Philanthropy Day luncheon on November 16 at the Minneapolis Marriott City Center. The winner will be offered two complimentary tickets to the luncheon and must have a representative present to receive the award.
- #9: Colleges and universities include all institutions of higher education—we will include seminaries, law schools, medical schools and vet schools.
- #11: MATCHING GRANTS: HAVE TO GET IN START TIME/END TIME SOMEWHERE – 12:00 a.m. – 11:59 p.m. on November 15
- #23: Creating a Project page is the same process as creating a Fundraiser page. The difference lies in who is creating the page. If you are an admin, the page created with be a project of your nonprofit. If you are not an admin, you will be prompted to create a fundraising page for a nonprofit.
- #24: Creating a Project page is the same process as creating a Fundraiser page. The difference lies in who is creating the page. If you are an admin, the page created with be a project of your nonprofit. If you are not an admin, you will be prompted to create a fundraising page for a nonprofit.
- #31: Donations pass through the GiveMN portal – GiveMN does not receive or handle the funds.Credit card transactions are processed by US Bank on behalf of Razoo. GiveMN and Razoo have secured a rate of 2.9% and will continue to subsidize transaction fees.Razoo sends a receipt to the donor for the online donation. Razoo vets organization then disburses the funds.
- #32: Set a goal to get people from all 50 states and three additional countries to invest in their work to provide kids and teens from lesbian, gay, bisexual, and transgender (LGBT) headed homes with a safe, fun, and empowering place to create and enjoy art, break through isolation, build community, and take action to make the world a better place.Created a Google map on their website to show in real-time where donations were coming from.
- #33: Children’s Hospitals and Clinics of Minnesota took an inside-out approach by starting with their closest friends –employees and mostengaged donors – to build a grassroots campaign around GTMD. Their support is integral in generatingexcitement and awareness in Children’s Hospitals and Clinic’s mission. They also leveraged all of their top-down assets includingweb, social media, print advertising, digital ads, and TV advertising. All of their efforts aligned with their longtermfundraising and marketing goals, making Give to the Max Day a significant milestone event on theroad to achieving annual goals by Dec. 31 as well as positioning Children’s for 2013 and beyond.Other creative strategies used by Children’s:31-day Instagram challenge around what makes kids and Children’s great (pictured)Interactive infographic (pictured)Handed out Children’s Give to the Max Day glow sticks to trick-or-treaters on Halloween – fostering Halloween safety and spreading the word about GTMD and it also created a feeling of investment in Children’s success with our donors.Give to the Max Day carnival held at each of our hospital campuses with on-the spot giving kiosks, T-shirts for staff and volunteers, photo booths to capture and share images of our supporters, crafts, popcorn, carnival games and more, all to drive a sense of excitement and generosity within the walls of Children’s.
- #34: Donate button with links to GTTM webpage on Stillwater Area Public Schools, OLJH’s and OLJH PTA’s webpagesPersonal email distribution listsPrincipal Fields to send mass voice mail and electronic voice notePinned to Facebook pages of PTA members and othersEmail communication, 2 weeks, 1 week, 24 hours of advance and GTTM DayLetters to editorsPress release via the school district
- #35: Spare Key, along with Twin Cities Pedal Pub and K-TWIN 96.3 FM Radio attempted to set a world record for a non-stop, alcohol free, pedal pub ride in Saint Paul. The “Pedal to the Max for Spare Key” was a unique, and fun way to draw attention to “Give to the Max” day and allow Spare Key to encourage donors to pledge money throughout the ride. K-TWIN 96.3 Radio promoted the effort leading up to the day, as well as provided opportunities for participants to call in throughout the ride. Spare Key will provided regular updates on the ride on its social media pages, as well as video downloads, pictures and other similar ways to keep awareness of the event high.
- #36: HUGE Theater on Lyndale Avenue held its second annual “24-Hour Improv-a-thon” on Give to the Max Day 2012. More than 100 improvisers participated and volunteered to put on an impromptu show into the late hours of the night. Donors donate to their favorite improv team to help them move up on the leaderboard.