Evolution of roles, structure and working environment of Marketing Organization
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The document outlines the characteristics of innovative organizations, highlighting the importance of a flexible structure, dynamic roles, and an inspiring environment for fostering growth and innovation. It contrasts traditional companies with innovative ones, emphasizing that the latter adapt job roles and organizational structures to promote employee engagement and creativity. Tesla is used as a prime example of an innovative organization that employs a flat structure to enhance collaboration and responsiveness to change.
Evolution of roles, structure and working environment of Marketing Organization
- 2. AND IS THE MEAN TO ADDRESS CHALLENGES
- 4. CONSUMERS CONTINUE DEMAND MORE
- 6. OF COURSE WE KNOW WHAT WE ARE & WHAT WE LOOK FOR… GROWTH DEVELOPMENT PURPOSE INSPIRATION
- 9. INNOVATIVE ORGANIZATIONS THE MOST INNOVATIVE COMPANY IN 2015 COMPANY DEVELOPERS WOULD LIKE TO WORK FOR Revenue: 4 000 million USD (2014) Net Profit: - 300 million USD (2014) # of employees: 6 000 Revenue: 2 500 million USD (2014) Net Profit: 1 000 million USD (2014) # of employees: 400
- 10. COMPANY’S SUCCESS IS LINKED TO THE EFFECTIVENESS OF ITS ORGANIZATIONAL STRUCTURE AND ORGANIZATIONAL CULTURE IN SUPPORTING EXCELLENCE IN INNOVATIONS AND CHANGES INNOVATIVE ORGANIZATIONS
- 11. KEY ORGANIZATIONAL PRINCIPLES OF INNOVATIVE COMPANIES INNOVATIVE ORGANIZATIONS FLEXIBLE STRUCTURE DYNAMIC ROLES INSPIRING ENVIROMENT
- 12. WHAT MAKES INNOVATIVE ORGANIZATIONS DIFFERENT? INNOVATIVE ORGANIZATIONS
- 13. IN TRADITIONAL COMPANIES INNOVATIVE ORGANIZATIONS INSIDE INNOVATIVE ORGANIZATIONS HARD ORGANIZATIONAL STRUCTURE THE ORG STRUCTURE IS RARELY REVISITED, MANDATED FROM THE TOP. LONGER CAREER PATH AND DEVELOPMENT. FLEXIBLE STRUCTURE THE ORG STRUCTURE IS AGILE AND ENCOURAGE EMPLOYEES’ SELF-ORGANIZATION. CONSTANT CHANGES IN ROLES AND BUSINESS CONTEXT FACILITATE FASTER GROWTH.
- 14. IN TRADITIONAL COMPANIES INNOVATIVE ORGANIZATIONS INSIDE INNOVATIVE ORGANIZATIONS JOB DESCRIPTIONS EACH PERSON HAS EXACTLY ONE JOB. JOB DESCRIPTIONS ARE IMPRECISE, RARELY UPDATED, AND OFTEN IRRELEVANT. DYNAMIC ROLES ROLES ARE DEFINED AROUND THE WORK, NOT PEOPLE, AND ARE UPDATED REGULARLY. PEOPLE FILL SEVERAL ROLES.
- 15. IN TRADITIONAL COMPANIES INNOVATIVE ORGANIZATIONS INSIDE INNOVATIVE ORGANIZATIONS STANDARD WORKSPACE STANDARD PRIVATE OFFICES AND CUBICLES. EASY TO BUILD AND MAINTAIN. INSPIRING ENVIRONMENT CREATIVE ENVIRONMENT STIMULATES PRODUCTIVITY AND INNOVATIONS.
- 16. NOT ALL INNOVATIVE ORGANIZATIONS ARE TOTALLY FLAT INNOVATIVE ORGANIZATIONS
- 17. INNOVATIVE ORGANIZATIONS TESLA USES FUNCTION AS BASIS FOR GROUPING EMPLOYEES AND PROMOTE CROSS-PROJECTS CULTURE ELON MUSK PRESIDENT/CEO VP GEOGRAPHICAL REGIONS VP DESIGN VP MANUFACTURING VP FINANCE VP MARKETING HUMAN RESOURCES
- 18. INNOVATIVE ORGANIZATIONS BENEFITS CENTRALIZED AND STRUCTURED AUTHORITY BIGGER OPPORTUNITIES FOR PROFESSIONAL GROWTH IN A SPECIFIC FUNCTION (SALES, ENGINEERING, DESIGN…) CLARITY IN CAREER PATH
- 19. WELL-STRUCTURED INNOVATIVE ORGANIZATIONS HAVE FLEXIBILITY INNOVATIVE ORGANIZATIONS
- 20. INNOVATIVE ORGANIZATIONS TESLA USES PROJECTS/ PRODUCTS AS BASIS FOR GROUPING EMPLOYEES A FLAT ORGANIZATIONALSTRUCTUREMEANSTHATTESLA’S EMPLOYEES, TEAMSOR GROUPS CANBE NOMINATEDTO DIFFERENTPROJECTSPLAYING DIFFERENTDYNAMICROLES DEPENDS ON THEIR STRENGTHSAND REPORT TO DIFFERENTPROJECT(PRODUCT)LEADERS. TESLA MOTORS ORGANIZATIONAL STRUCTURE HAS CONSIDERABLE FLATNESS
- 21. INNOVATIVE ORGANIZATIONS FOR EXAMPLE, THE COMPANY GROUPS EMPLOYEES FOR DEVELOPING MODEL S CAR
- 22. INNOVATIVE ORGANIZATIONS DYNAMIC ROLES IN TESLA MOTORS PROJECT ENGINEER (LEADER) FIRMWARE ENGINEER MANUFACTURING ENGINEER MECHANICAL ENGINEER QA ENGINEER DESIGN ENGINEER ENGINEER CAE TO BECOME A PROJECT ENGINEER AN EMPLOYEE SHOULD TRY DIFFERENT ROLES OR HAVE RELEVANT EXPERIENCE
- 23. CORPORATION ENCOURAGES EMPLOYEES TO REVEAL THEIR STRENGTHENS BEING MORE PROACTIVE AND APPLYING DIFFERENT PROJECTS VALVE HANDBOOK FOR NEW EMPLOYEES INNOVATIVE ORGANIZATIONS
- 24. ENVIRONMENT IN INNOVATIVE COMPANIES REFLECTS ORGANIZATIONAL VALUES + CULTURE AND INSPIRES INNOVATIVE ORGANIZATIONS
- 25. INNOVATIVE ORGANIZATIONS OUR 7 KEY BEHAIVORS LEADING COLLOBORATION COMMUNICATION LEARNINGIMPACT AGILITY ENTREPRE- NEURSHIP
- 26. TO BECOME INNOVATIVE ORGANIZATION WE HAVE TO EMBRACE CHANGES INNOVATIVE ORGANIZATIONS
- 27. KEY ORGANIZATIONAL PRINCIPLES OF INNOVATIVE COMPANIES INNOVATIVE ORGANIZATIONS FLEXIBLE STRUCTURE DYNAMIC ROLES INSPIRING ENVIROMENT