Evolving analytics at ebay - 2012 Tableau Customer Conference
- 1. Evolving Analytics at Gary Dougan Visual Analytics Platforms Business Intelligence Center of Excellence TCC 2012
- 3. Real time analysis and price comparison across listings Does image size affect sales? Monitor the top Pages on our Site Search performance of specific brands by keywords and conversion rates Monitor site speed How can we identify fraudulent transaction? Impact of picture services on user experience Revenue Forecasting How does customer sentiments impact sales? Track sources of site traffic Measure quality of items listed on site Analyze buyer experience across verticals Monitor consumption of services by mobile apps Predict performance metrics for customer shipments Measure advertising performance Monitor key metrics for mobile consumption and capacity How can site trust and safety be improved? Performance of user behavior and transaction metrics
- 4. We have been able to extract business value from BIG DATA by creating a seamless ecosystem of enterprise data, analytical tools, and collaboration - and made it pervasive! Analytics @ ebay
- 5. Road Map… The Opportunity Analytics @ ebay Stories from the Field Looking Ahead
- 6. Enable consumers to buy anything, anywhere, any how Enable merchants to succeed in new commerce environment (and we don’t compete with them) 8K+ vehicles and 340K 600K new customers car parts/accessories sold made first purchase in Q2 2012 each week 1.9M items listed A woman’s handbag each week purchased every 30 secs eBay’s mobile apps downloaded Over 113M active PayPal accounts over 90M times
- 7. Useful Data 2012 ENTERPRISE DATA “SINGULARITY” HADOOP CLUSTERS WAREHOUSE Relational Data Semi-Structured Data Unstructured Data 10+ PB 42+ PB 40+ PB
- 8. Capitalize On Our Data Shop the Create Enhance Positive World’s Inventory Enthusiasts Experiences
- 11. 2008 Where we were Static data reports 2.6 PB EDW Excel 180K queries/day Standardized, prompted reports 1,500 active users MicroStrategy Teradata Ad-hoc analysis 27B rows in largest table SQL Assistant
- 12. We needed a better approach Data Democratization Analytics Services Self-service Extensive Knowledge Sharing Accelerate Time to Market
- 13. DataHub 4.0 A Partial View VIRTUAL DATAMART ACCOUNT DATA NETWORKS TRUST DISCUSSION MANAGER PROVISION VISUALIZATION SIGNALS ENGINE DATA ENTERPRISE STATISTICAL SHARED RECMND’ MOVER REPORTING TOOLS WORKSPACES ENGINE DATA SESSION WEB PURPOSE ACTIVITY FOLLOW LOADER MONITOR ANALYTICS BUILT TOOLS STREAM DATA ACCESS SERVICES ANALYTICAL PRODUCTS COLLABORATION
- 15. DataHub VIRTUAL TRUST DISCUSSION ACCOUNT DATA NETWORKS DATAMART SIGNALS ENGINE PROVISION VISUALIZATION MANAGER DATA ENTERPRISE STATISTICAL SHARED RECMND’ MOVER REPORTING TOOLS WORKSPACES ENGINE DATA SESSION WEB PURPOSE ACTIVITY FOLLOW LOADER MONITOR ANALYTICS BUILT TOOLS STREAM DATA ACCESS SERVICES
- 17. DataHub VIRTUAL DATAMART ACCOUNT DATA NETWORKS TRUST DISCUSSION MANAGER PROVISION VISUALIZATION SIGNALS ENGINE DATA ENTERPRISE STATISTICAL SHARED RECMND’ MOVER REPORTING TOOLS WORKSPACES ENGINE DATA SESSION WEB PURPOSE ACTIVITY FOLLOW LOADER MONITOR ANALYTICS BUILT TOOLS STREAM ANALYTICAL PRODUCTS
- 18. Enabling Exploration & Discovery Our Strategy Agile Self-Service Universal Access DataHub Integration Scaled for the Enterprise
- 19. Tableau @ ebay Gumtree.com Shopping.com BillMeLater PayPal Kijiji Marketplaats ebay ChinaServiceCenter StubHub Cdc mobile.internationalGmbH 2010-H1 2010-H2 2011-H1 2011-H2 2012-H1
- 20. What We’ve Seen +100% +200% +300% DATA SETS PUBLISHERS REPORT USAGE EBAY TABLEAU PLATFORM KPIS
- 22. DATAHUB Collaboration VIRTUAL ACCOUNT DATA NETWORKS TRUST DISCUSSION DATAMART PROVISION VISUALIZATION SIGNALS ENGINE MANAGER DATA ENTERPRISE STATISTICAL SHARED RECMND’ MOVER REPORTING TOOLS WORKSPACES ENGINE DATA SESSION WEB PURPOSE ACTIVITY FOLLOW LOADER MONITOR ANALYTICS BUILT TOOLS STREAM COLLABORATION
- 23. Work Collectively Discussion Engine Expert Groups Workspaces Trust Badges
- 24. What We Learned It’s the data Build it, they will come Visionary leadership
- 25. Stories from the Field
- 26. #1 Predicting Change Significant Search Science Team drop-off in Improving search relevance and completion of quality on ebay.com new seller listings
- 27. #1 Predicting Change Monitor selling registration flow and page level abandonment Singularity – data retrieval Selling users flow path: Users click path: Hadoop VDM Computation and storage Tableau Monitor trends
- 29. #1 Predicting Change Results & Impact Drop-off on Review page Required registration after Review page Saving draft listing for later re-visit Improved next generation C2C selling tool
- 30. #2 Appreciating Chatter Reduce Trust Science Team bad buyer Improving trust on ebay.com experience and increase trust
- 31. #2 Appreciating Chatter Monitor latest customer discussions and meters sentiment Hadoop – retrieval and computation RADAR – text mining and analysis Tableau – visualize topic sentiments
- 33. #2 Appreciating Chatter Results & Impact Understand customer sentiments Identify fastest growing keywords Discover emerging topics Timely response to negative experience
- 35. Looking Ahead Thank you! Streaming Data Gary Dougan gdougan@ebay.com in/garydougan Self-Learning Visualizations
- 36. DataHub: Open Source Contributions https://github.com/eBaySF/joomla-platform