E-Waste Event Recap
- 1. Love Promise – Subaru Loves the Earth April E-Waste Event Recap
- 2. 272,212 lbs
- 3. 3
- 4. 4 Collection # of Pickups # of lbs # of CRT’s Total Cost PHL 60 124,262 1,759 $123,212.70 DCA 44 89,061 1,289 $88,591.85 ATL 44 37,490 453 $36,396.50 ORL 36 21,399 280 $20,989.15 EST 184 272,212 3,781 $269,190.20
- 5. 5
- 7. 7
- 8. 8
- 10. 10
- 11. 11 CareConnect
- 12. 12 CareConnect – Sales and Service Sales Market Drivers Region/Zo ne # of Times Sent Unique Customer Communic ations # of Email # of Emails Opened % of Emails Opened # of Emails Clicked % of Emails Clicked Eastern 336 482,872 482,893 97,776 20.25% 7,172 1.49% PHL 106 197,594 197,605 38,030 19.25% 3,254 1.65% DCA 84 147,824 147,828 30,409 20.57% 2,132 1.44% ATL 82 89,825 89,829 18,681 20.80% 1,165 1.30% ORL 64 47629 47631 10656 22.37% 621 1.30% Service Reminders # E-mails - 29,829 # E-mails Opened - 11868 % of E-mails Opened - 39.79% # of E-mails Clicked - 2404 % of E-mails Clicked - 8.06%
- 14. 14 Retailer Websites – “E-Waste Event” Page Visits Views Entries Bounces Bounce Rate Exits % of Exits Avg Time East 4,884 5,047 3,110 2,859 91.9% 3,721 0.3% 00:01:17 PHL 2,207 2,263 1,503 1,390 92.5% 1,743 0.4% 00:01:06 DCA 1,278 1,315 852 784 92.0% 987 0.4% 00:01:05 ATL 906 934 507 464 91.5% 640 0.2% 00:01:01 ORL 493 535 248 221 89.1% 351 0.2% 00:03:03
- 15. 15 Retailer Websites – Love Promise Page • Love Promise Page View from March to April • 351 Love Promise Story Submissions – 177 Pre-Event – 174 Post-Event • 20 were Retailer generated
- 16. 16 Retailer Websites – Love Promise Page
- 17. 17 Retailer Websites – Love Promise Page
- 18. 18 Retailer Websites – Love Promise Page
- 19. 19 Retailer Websites – Love Promise Page
- 20. 20 Retailer Websites – Love Promise Page
- 21. 21 Retailer Websites – Love Promise Page
- 22. 22 Retailer Websites – Love Promise Page
- 23. 23 Retailer Websites – Love Promise Page
- 24. 24 Retailer Websites – Love Promise Page
- 25. 25 Retailer Websites – Love Promise Page
- 26. 26 Overall Assessment • Retailers like turn-key • Love Promise Awareness vs. E-Waste Awareness • We need more time for execution – Boxes – DDC – CareConnect • Shorten the time frame of program • Partnering with the right vendor is key
- 27. 27 Questions?