Exam approaches and case studies
- 1. Exam Approaches & Case Studies • The exam board want toknow what youunderstandabout: • Media Institutions: Hollywood Studios (20th Century Fox etc.), British Studios (WorkingTitle+ Warp Films etc). • Media Audiences: UK film viewers (eitherin cinemas, or viaPC /TV /Phoneetc) • Media Technology: Digital filmmaking(CGI, 3D, Imax, DV-Cams), OnlineFilms (LoveFilm, iTunes, YouTube, piracy), Convergence(gadgets to watch films on) • Marketing Campaigns: HowStudios advertisetheir films (Synergy, TV+ Internettrailers, Print ads – newspapers, magazines, posters, Premieres, junkets, word of mouth, USP, merchandisingetc). ALL OF THE ABOVE NEED SPECIFIC EXAMPLES. Small Independent Low BudgetBritish Film: Genre: Social Realist Drama - ‘This is England’ Budget £1.5m, takings £1.5m. Institutions: Warp Films + Film 4 + various small UK mediacompanies. Successful UK Studio: Working Title Genre: stringof blockbusterRom-Coms: ‘Four Weddings & a Funeral’ budget $6m, takings $244m Post-Universal take-over‘LoveActually’ budget $30m, takings $244m. Produced 100 films, but several non Rom- Com flops. Successful USBlockbuster Film(s): ‘Star Trek’ Genre: ScienceFiction /Action Studio: Paramount: massivemarketing campaign - budget $140m, takings $280m+. Successful USBlockbuster Film(s): ‘Avatar’ Genre: ScienceFiction /Action /Romance Studio: 20th Century Fox: massivehype, digital, 3D, massivebudget $300m, massivetakings $2.7bn. + add yourown case study films & studios. When creating your own case studies/examples, you need to research the following: Exam Approaches & Case Studies • The exam board want toknow what youunderstandabout: • Media Institutions: Hollywood Studios (20th Century Fox etc.), British Studios (WorkingTitle + Warp Films etc). • Media Audiences: UK film viewers (eitherin cinemas, or viaPC /TV /Phoneetc) • Media Technology: Digital filmmaking(CGI, 3D, Imax, DV-Cams), OnlineFilms (LoveFilm, iTunes, YouTube, piracy), Convergence(gadgets to watch films on) • Marketing Campaigns: HowStudios advertisetheir films (Synergy, TV+ Internettrailers, Print ads – newspapers, magazines, posters, Premieres, junkets, word of mouth, USP, merchandisingetc). ALL OF THE ABOVE NEED SPECIFIC EXAMPLES. Small Independent Low BudgetBritish Film: Genre: Social Realist Drama - ‘This is England’ Budget £1.5m, takings £1.5m. Institutions: Warp Films + Film 4 + various small UK mediacompanies. Successful UK Studio: Working Title Genre: stringof blockbusterRom-Coms: ‘Four Weddings & a Funeral’ budget $6m, takings $244m Post-Universal take-over‘LoveActually’ budget $30m, takings $244m. Produced 100 films, but several non Rom- Com flops. Successful USBlockbuster Film(s): ‘Star Trek’ Genre: ScienceFiction /Action Studio: Paramount: massivemarketing campaign - budget $140m, takings $280m+. Successful USBlockbuster Film(s): ‘Avatar’ Genre: ScienceFiction /Action /Romance Studio: 20th Century Fox: massivehype, digital, 3D, massivebudget $300m, massivetakings $2.7bn. + add yourown case study films & studios. When creating your own case studies/examples, you need to research the following: PRODUCTION • Original idea? • Book? • Franchise? • Casting? • Producers? • Directors? • Composer – music tie ins? • Screenwriters – other films? • Studio – genres the do best? • Blockbuster? • Locations? • Stars - A List or unknown? DISTRIBUTION • How did the distributor market the film and who was the target audience? • Posters • Trailers • Websites • Release date and type of cinemas best? • Blockbuster? • Locations? • Stars - A List or unknown? • The number of prints and scale and pattern of release eg wide release • Internet downloads, DVDs. EXHIBITION/EXCHANGE • In cinemas and at home • Screen release • DVD release • Rating? • Censorship? • Restrictions? • Film reviews • A commercial success? • Why? • Stars - A List or unknown? • Audience figures • Box office figures • Personal response • Sales figures for DVDs, CDs • Rising stars? PRODUCTION • Original idea? • Book? • Franchise? • Casting? • Producers? • Directors? • Composer – music tie ins? • Screenwriters – other films? • Studio – genres the do best? • Blockbuster? • Locations? • Stars - A List or unknown? DISTRIBUTION • How did the distributor market the film and who was the target audience? • Posters • Trailers • Websites • Release date and type of cinemas best? • Blockbuster? • Locations? • Stars - A List or unknown? • The number of prints and scale and pattern of release eg wide release • Internet downloads, DVDs. EXHIBITION/EXCHANGE • In cinemas and at home • Screen release • DVD release • Rating? • Censorship? • Restrictions? • Film reviews • A commercial success? • Why? • Stars - A List or unknown? • Audience figures • Box office figures • Personal response • Sales figures for DVDs, CDs • Rising stars?