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2011/12….the improving news.
EXPENDITURE 2011/12                        Overall
                                                                    Expenditure
                      (includes Employees, Premises,               down £10,692
                      Transport, Supplies & Services)             (12%) on 10/11

£30,000

£25,000

£20,000

£15,000

£10,000

 £5,000

    £0       14%                     6%                   7%                         16%
           on 10/11               on 10/11             on 10/11                    on 10/11
          Q1                   Q2                   Q3                        Q4
                      PLAN    ACTUAL         2010/11 ACTUAL
Bed & Breakfast
                                         Schools / Academies
@emailed target groups
                                         Care Homes
                                         Other business



   Those who booked a course
                                  After 1               119 customers
                                  email                 booked without any
                                  After 2               prompt
                                  emails




                                            Useful in     Not 21st
                                Cold        verifying     Century
                               Calling      contacts     marketing
NOV 11
• 3 CTU videos
  launched                             JAN 12                  FEB 12
• Developed /                          Income UP 4% on
  Owned             DEC 11             Jan 11                  • Videos attract    MAR 12
  internally                                                     over 350 ‘hits’
                    • Income UP 46%                              since launch      Income UP 8% on
• Production cost     on previous
                                                               • Integrated with   Mar 11
  £1600               month
                                                                 Twitter/FB
                    • Income UP 38%                              campaigns
                      on Dec 10


          Video 1:
         (2m 37sec)                             Audience Retention




                                 Video 2:
                                                         163 views
                                                         (as of 31/03/12)


                                 Video 3:
                                                         72 views
                                                         (as of 31/03/12)
www.www.wwww/blablabla
                                5,208 page views (total)

                  1m 18s
                  average
                  time on
                    site




                                               Most popular Search Engine used


                                      Some clients are mobile.......
  BLA BLA PAGE
                                      .....and from outside our region.
Most popular   27% found this
   page         ‘organically’             Top 3 client bases

                                                               Milton
                                Oxford        London
                                                               Keynes
                                                                           Source: Google Analytics
                                                                Period: October 2011 – March 2012

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Example presentation - infographics

  • 2. EXPENDITURE 2011/12 Overall Expenditure (includes Employees, Premises, down £10,692 Transport, Supplies & Services) (12%) on 10/11 £30,000 £25,000 £20,000 £15,000 £10,000 £5,000 £0 14% 6% 7% 16% on 10/11 on 10/11 on 10/11 on 10/11 Q1 Q2 Q3 Q4 PLAN ACTUAL 2010/11 ACTUAL
  • 3. Bed & Breakfast Schools / Academies @emailed target groups Care Homes Other business Those who booked a course After 1 119 customers email booked without any After 2 prompt emails Useful in Not 21st Cold verifying Century Calling contacts marketing
  • 4. NOV 11 • 3 CTU videos launched JAN 12 FEB 12 • Developed / Income UP 4% on Owned DEC 11 Jan 11 • Videos attract MAR 12 internally over 350 ‘hits’ • Income UP 46% since launch Income UP 8% on • Production cost on previous • Integrated with Mar 11 £1600 month Twitter/FB • Income UP 38% campaigns on Dec 10 Video 1: (2m 37sec) Audience Retention Video 2: 163 views (as of 31/03/12) Video 3: 72 views (as of 31/03/12)
  • 5. www.www.wwww/blablabla 5,208 page views (total) 1m 18s average time on site Most popular Search Engine used Some clients are mobile....... BLA BLA PAGE .....and from outside our region. Most popular 27% found this page ‘organically’ Top 3 client bases Milton Oxford London Keynes Source: Google Analytics Period: October 2011 – March 2012