Exec Summ, Aug 2013
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HiPro|Call Inc. provides next generation audio branding solutions to help companies address challenges in reaching audiences, engaging customers, acting in real-time, building trust, personalizing messages, differentiating themselves, and being dynamic. Their solution, sBrams, uses consistent audio branding across voicemails, ringtones, on-hold music, and other touchpoints to increase attention to and recognition of companies, strengthen customer affinity, enhance engagement, and maximize loyalty. sBrams provides flexible options for various situations such as vacations, illnesses, or business trips.
Exec Summ, Aug 2013
- 1. HiPro|Call Inc. Next Generation Audio Branding Solution 11921 Freedom Drive Suite 550 Reston, VA 20190
- 2. Challenges in age of digital n AUDIENCE REACH n ENGAGEMENT n REAL- TIME IMPERATIVE n TRUST n PERSONALIZATION n DIFFERENTIATION n DYNAMISM AUDIO: NEW TOOL FOR BRAND VALUE CREATION
- 3. © 2013 HiPro|Call Inc. Slide 3 Opportunity BUSINESS CARDS NEWSLETTER GIVEAWAYS TRADE SHOWS SOCIAL TELEVISION ONLINE INCONSISTENT NOT UNIFORM LOW QUALITY MOBILE PRINT
- 4. © 2013 HiPro|Call Inc. Slide 4 Opportunity 70% are standard carrier announcement Telecom operators analyzed corporate voicemail systems Mobile phone private/business subscriptions Voice Mail Accessibility mobile users Left Messages (Private users) Left Messages (Business users) Private users Standard Standard 88% Professional announcements* 70% 30% 88% 30% are user generated * Study HiPro|Call Business users Personal Personal 70% 60% 20% 45% 30% 70%
- 5. © 2013 HiPro|Call Inc. Slide 5 Why Sounds? n LEAD n EMOTIONALIZE n IDENTIFY n DIFFERENTIATE n EVOKE IMAGES n DIRECT SOUNDS INCREASE SOUNDS… n ATTENTION n CORPORATE IMAGE n RECOGNITION n MOOD
- 6. © 2013 HiPro|Call Inc. Slide 6 What do you see and feel? EFFECT OF AN AUDIOLOGO ON YOUR BRAND PlayPlay PlayPlay An audiologo raises the value of your brand and improves your market position Increases Recognition Strengthens affinity Enhances engagement Maximizes loyalty
- 7. © 2013 HiPro|Call Inc. Slide 7 Music on Hold Ringtone Ringbacktone Mobile voicemail Voicemail Voicemail Voicemail Trade show Business trip Vacation New offers Solution: Sbrams, Innovative Audio Branding For Your Enterprise Mobile voicemail Mobile voicemail Central Marketing Customer Service Management Sales Stop
- 8. © 2013 HiPro|Call Inc. Slide 8 Fixed NetworkSound BrandingMobile Users sBrams provides a Consistent Message for all networks Automated Attendant Music On Hold Answering machine Voicemail Voicemail Ringtones Ringbacktones New Provider Sound Logo Corporate Jingle Stop
- 9. © 2013 HiPro|Call Inc. Slide 9 Flexible Solutions for all situations MAINTAIN A CONSISTENT SOUND AND MESSAGE VacationIllness Business Trip New Name New Employee
- 10. © 2013 HiPro|Call Inc. Slide 10 Example: T-Mobile Web, iPhone & Smartphone
- 11. © 2013 HiPro|Call Inc. Slide 11 Affirmation - References Pilot customers Customers
- 12. © 2013 HiPro|Call Inc. Slide 12 YOUR AUDIO LOGO HERE: