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The ROI of Listening & Engaging in Social Media@davidalston of @radian6
Social Mediais not a media.
Social Mediais a two-way communications channel.
IdeasComplimentsMemesComplaintsCrisisInfluencersCompetitionCrowdsCampaignNeeds
The New Framework:The 5 C’s
Content
Community
Conversation
Collaboration
Connections
Social Media Maturity ModelMeasurement & AnalysisEngagementValues
What’s are the results fromlistening & engaging?
Find & Build Communityon Passion
Propel Campaigns through Listening
Push leads into the Funnel
Track & Activate Advocates
Answer Questions In Your Field
Uncover ContenttheCommunity Needs
Find & ResolveComplaints2
Track Resonanceof Issues
What’s gonna stop you?
Policies
culture
Bureaucracy
Momentum
WindowDressing
Misinformation
Lack of Top Level Support
Lack of a Plan
Lack of Commitment
Lack of resources
Please Connect:Twitter.com/davidalstonLinkedin.com/in/davidalstondavid@radian6.comwww.radian6.com

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