Using Social Media Techniques to Improve Customer Conversion
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The document discusses strategies for converting customers using social media. It begins by outlining some common fallacies about social media, such as it being a fad, free, or fast. It then discusses an awareness-consideration-action model for customer conversion and lists strategies like using storytelling, sharing expertise, and empowering customers. The rest of the document provides a practical example of how a travel company engaged with customers on social media to both answer questions and promote its products in a way that created value for both customers and the company.
Using Social Media Techniques to Improve Customer Conversion
- 1. Converting the Masses Converting customers using social media strategies. Stephen Joyce, CEO Rezgo.com (A Division of Sentias Software Corp.)
- 3. 1. Social Media is a FAD
- 4. FALSE
- 5. 113 million blogs... & over 250 million pieces of tagged social media.
- 6. 300 Million Users on Facebook & 50% log in EVERY DAY
- 7. 2. Social Media is FREE
- 8. FALSE
- 9. “ ” Charlene Li, Forrester Research
- 10. 3. Social Media is FAST
- 11. FALSE
- 12. Social media is about creating relationships that can take months or even years to develop.
- 13. 4. FACEBOOK Social Media is
- 14. FALSE
- 15. Social media is not about any ONE tool or site, it is about the philosophy behind the use of the tool & your goals for using it.
- 16. Source: Roots of Fear http://www.newsweek.com/id/78178
- 19. Awareness Consideration Action
- 20. Traffic Content Call to Action
- 21. Dream Plan Go
- 26. 4 Let go of your need for Control
- 27. 5 Empower Your Customers Let THEM share
- 29. What is Out There? In the Travel Social media Universe
- 30. How I found tourabout A practical social media example
- 31. Social Marketplace Travelers ask questions & suppliers answer. Suppliers gain social equity by being identified as experts in their market and by sharing their expertise.
- 33. And market Chad's Chad gets to products Answers talk about appear on his his company. profile page
- 34. Chad creates once and publishes to multiple sites.
- 35. Brilliantly Simple Engage with the customer during the dream stage and influence their decision making early.
- 36. Thank you
- 37. W: www.rezgo.com E: info@rezgo.com P: (604) 983-0083