Networking 101
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The document provides a guide on effective networking strategies, emphasizing the importance of preparation, including making business cards, dressing appropriately, and setting clear goals for each event. It outlines key elements of an elevator speech, tips for engaging with new contacts, and encourages continued networking post-event through follow-ups and informational interviews. The overall focus is on building valuable connections by being proactive and helpful to others.
Networking 101
- 1. Networking 101 It’s not what you know… It’s who you know!
- 2. The Pre-Event Plan Make Business Cards!!!! Overdress for the occasion Have the right mind set How can you help others? Set a goal for the event Who would you like to meet? How many contacts would you like to make? Create an elevator speech…
- 3. The Elevator Speech Three Elements… Hook: Get their attention! Landscape gardener: I turn the world green. Nutritionist: I teach people how to behave in front of food. Deliverables: What do you specialize in? I develop brochures, annual reports and flyers for mid-sized companies. I specialize in writing ads for the banking industry. Benefits: Create a statement covering the Benefits of your Service. I help companies stop overpaying on their taxes (accountant). I help companies plan for growth (marketing consultant). Courtesy of: Venture Magazine:http://www.americanventuremagazine.com/articles/369/
- 4. The Big Day Bring mints or gum. Arrive on time or a few minutes early to maximize your opportunity to network. Avoid speaking with people you know!!! Try and sit at a table where you do not know anyone.
- 5. The Approach Avoid approaching pairs. Singles and 3 or more are fair game. The handshake, firm with eye contact, as you state your first and last name. Have an escape strategy.
- 6. The Dialogue Ask them about themselves! Please tell me about your business? How did you get involved in it? What challenges are you facing? What are you looking for today?
- 7. The Wrap Up Networking does not stop when the event ends. Don’t be in a rush to leave. Make sure you meet your goal! Thank the host and the event staff.
- 8. Post Event Follow Up Write notes on all business cards you receive. Hot, Medium, Cold etc. Send thank you emails or hand written cards. Set up informational interviews for serious leads.