Exinda Kevin-Suitor-Managing-Mobile-Devices-in-the-WAN-28 june11-final
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This document discusses managing mobile devices in the WAN. It outlines key CIO challenges like increased application complexity and rising network costs. It also covers mobile broadband traffic trends like the explosion of internet and video traffic driven by smartphones and tablets. The document proposes that Exinda addresses these issues through its unified performance management platform, which provides visibility, control, and optimization through features like application optimization, caching, and the new Edge Cache product.
Exinda Kevin-Suitor-Managing-Mobile-Devices-in-the-WAN-28 june11-final
- 1. Managing Mobile Devices in the WAN Kevin F. R. Suitor Vice President, Marketing Burlingame, CA USA June 2011 Exinda 1
- 2. Agenda CIO Challenges Mobile Broadband Traffic Trends How Exinda Addresses the Intersection of These Challenges Introduction to Unified Performance Management Exinda Edge Cache™ Burlingame, CA USA June 2011 2 Performance You Can See
- 3. Key CIO Challenges Burlingame, CA USA June 2011 3 Performance You Can See
- 4. Increased number and complexity of applications Narrow view into the all applications on the global Enterprise WAN To make informed decisions managers need to see and understand: What applications are business-critical? What is the cost of individual applications? What does each application look like & what new applications have ‘appeared’ on my network? Where are servers & end-users located? Market has a limited availability of effective reporting tools Performance You Can See
- 5. Growth of Cloud Computing
- 6. Increasing Bandwidth Needs Managing bandwidth-heavy multimedia applications while cutting cost Desktop & streaming video, VoIP, P2P, social networking Performance You Can See
- 7. Mobile Broadband Trends Burlingame, CA USA June 2011 7 Performance You Can See
- 8. Internet Traffic Explosion "It is difficult to overestimate the impact of mobile data, the challenge is to develop a model that makes it profitable.“ Vodafone Group CEO Vittorio Colao Internet traffic will grow ten-fold between now and 2015 (Informa) Performance You Can See
- 9. Mobile on Track to Pass the Desktop 43% of mobile phone owners browse the mobile internet, use applications or download content
- 10. Worldwide International Bandwidth Growth, 2006-2010
- 11. Evolution of Internet Traffic – last 20 yrs. published by Microsoft & WC3 Burlingame, CA USA June 2011 11 Performance You Can See
- 12. Video Impact The average YouTube clip, when downloaded to a device, is the equivalent of sending 500,000 text messages According to Informa: In 2010, peer-to-peer and online video were neck-and-neck in terms of traffic In 2011, video will overtake peer-to-peer; by 2015, it will account for over 50% of all Internet traffic
- 13. On-line Video is Almost “Must Have” Online video usage continued it’s drastic growth online and is proving that video is almost a “must-have” for any content-driven web site. Mobile usage has also continued it’s explosive growth as demonstrated by users’ continued adoption of ever expanding technological options. Adoption of smartphone technology, use of more rapid networks and increased usage of unlimited data plans has opened up marketer’s options for using mobile as a viable marketing venue.
- 14. The next wave – Online Storage • Apart from online video, online storage will be the fastest growing service • Two big drivers: Sites most widely associated with (but not exclusively used for) piracy – Rapidshare, Megaupload Increasingly, automatic back-up services like Dropbox • Perhaps of all services, online storage will be the one that benefits most from increased bandwidth, particularly in the uplink
- 15. How Exinda addresses the intersection of these issues … Burlingame, CA USA June 2011 15 Performance You Can See
- 16. Pain Points Organization are Trying to Resolve Pain Point Description Negative Network User Reduce the number of complaints about the speed of the network and Experience applications. Application Performance Are specific applications performing poorly? (ie – business transactions, Being Compromised VOIP, File Transfers, CRM, backups, centralization/consolidation/virtualization efforts etc) Rising Network Costs Am I running out of bandwidth? Do I need a bandwidth upgrade? Do you have a bandwidth upgrade planned? If so, when? If so, How much? Decreased Network/User Network inefficiency and how it translates into user productivity. What is Productivity the time and cost involved in diagnosing a problem and implementing a solution? Difficulty in Do you have an inability to diagnose network problems? Is there lack of Troubleshooting network visibility, lack of information on network usage/bottlenecks. Non Critical Network Usage Certain users or user groups are eating up the bandwidth which cause problems for other users. Aggressive applications that don’t serve a critical function for the organization are taking up the majority of the bandwidth. Burlingame, CA USA June 2011 16 Performance You Can See
- 17. Exinda Optimization Solutions Feature Benefit Application Overcome application layer limitations like chatty inefficient Optimization (L7) protocol such as CIFS delivering LAN like performance over a WAN. TCP Optimization Overcomes the performance and efficiency limitations of TCP (L4) transport protocol in high latency, lossy environments. WAN Memory Caching Improve response times, lower bandwidth utilization and defer (WM) costly bandwidth upgrades by caching frequently accessed data and sending only changed data across the network. Reduces amount of data on WAN link and serves data to users at LAN speeds. Web Object Caching Improves speed and performance of internet applications. Also (OM) dramatically reduces use on the WAN circuit by eliminating download of repetitive content Compression All non repetitive data patterns are compressed, this interacts with WAN memory and creates even greater reduction and speed benefits. Burlingame, CA USA June 2011 17 Performance You Can See
- 18. What are your options? 1 Buy Bandwidth 2 Buy Caching and UPM to Control Bulky Traffic Performance You Can See
- 19. P2P Dolda Connect Manolito Badongo Quake World OpenH323 Rlogin RADIUS_Acc APPLICATIONS Elise Blubster badongo.com Quake XMeeting Shell RADIUS_Auth AppleJuice fulDC Piolet Bestsharing Quake 2 Quake IAX telnet RRP Ares GtkDC Mute Bigfilez Quake 3 Quake Diax telnet secure SSDP KCEasy Ares ldcc Pando chinamofile Quake 4 Quake Firefly Timbuktu TACACS Bittorent LinuxDC++ Popo easy-share Return to the IAXComm Trend Micro WHOIS ABC microdc SoulSeek filearchiv castle IAX Phone vncweb WINS Acquisition microdc2 pySoulSeek filecloud Wolfenstein Idefisk xdmcp X Anatomic P2P oDC Thunder filefactory Wolfenstein: Kiax FILE SERVER Arctic Torrent Revconnect WinMx filefront Enemy Territory LoudHush SECURITY AFS Eliminate Network Chaos Azureus BitComet SababaDC ShakesPeer XDCC XDCC Fetcher fileho filepost Ricochet Second life PURtel YakaPhone PROTOCOLS DLS BootPC CUDev BitFlu StrongDC++ XDCC Catcger filer Team Fortress ZiaxPhone GRE lockd NFS BitLord Valknut XDCC Klipper file-upload Classic Ekiga IPMobility Microsoft-ds BitPump eDonkey KuGoo fileupyours Unreal Gizmo IPSec-AH Netbios-dgm BitTornado aMule ftp2share Tournament OpenWengo IPSec-ESP Netbios-ns BitTorrent / eDonkey2000 CONTENT gigasize World of SipGate ISAKMP Netbios-ssn Mainline eMule and its DELIVERY gigeshare Warcraft Twinkle L2TP NFS BitSpirit BitTyrant Mods ext. Unified Performance Management Ariel Bits on Wheels obfuscated eMule Ariel - 419 Ariel - 422 ifolder keepmyfile livedepot Yahoo Games Xbox Live Vonage XMeeting IPhone PPTP RC5DES SOCKS NCP rsync Salesforce Blizzard eMule Plus Backweb live-share EMAIL MCKVoice SSH Downloader Hydranode GoogleEarth mediafire Biff Megaco https ROUTING Blog Torrent - Jubster Kontiki megashare Blackberry MGCP Shell_ PROTOCOLS BTG Lphant Steam megaupload ccmail RTCP SWIPE IP AURP BtManager MLDonkey mofile Groupwise RTP WAP AppleTalk BTSharp Shareaza INSTANT mytempdir IMAP SIP BGP burst! xMule MESSAGING quicksharing Lotusnotes Skinny NON-IP CBT CTorrent Fasttrack (IM) rapidshare ms_rpc_excha Skype PROTOCOLS DRP Deluge KCEasy GoogleTalk/Ja rapidupload ra nge T120 ACTNET EGP FlashGet Grokster bber sendspace MSMQ Teamspeak Apple Talk IGMP freeloader Apollon Gaim sharebee x400mta VDOphone FNA RIP G3 Torrent Kazaa lite Google Talk sharebig POP3 Ventrilo IPX Gnome MLDonkey Miranda sharebigfile POP3-Clear macfile PRINT TRAFFIC BitTorrent Feindian Kopete simpleupload. POP3-Kerberos NETWORK svrloc Citrix Printing Halite Filetopia Trillian Pro speedshare POP3-ssl MANAGEMENT IPP KTorrent Freenet IRC ultrashare RPC_http Cisco Discovery INTERNET Printer LimeWire Gnutella IRC2 up-file SMTP DayTime PROTOCOLS Localhost Acquisition IRC_servers uploaded SMTP-Clear Echo CHARGEN DATABASE MLDonkey Acqlite IRC_ssl uploading SMTP-Secure ICMP DDL Filemaker MonoTorrent Apollon IRC-194 uploadingit SMTP-Secure NTP Discard JDENet MooPolice BearShare IRC-6665 uploadpower quotd ftp Ms-sql-prob Opera BearFlix IRC-6667 uploadyourfiles MULTIMEDIA RSVP ftp_ssl ms-sql-s QTorrent Cabos MSN wiiupload Flash SMS ftp_data Oracle
- 20. Exinda Unified Performance Management We are the only company in the world who has successfully integrated visibility, control and optimization into a single platform. We call this Unified Performance Management (UPM). Everything you need to keep your WAN Applications Performing as they should in a Single Solution Unified – Single Unified Architecture – Single Industry Standard Platform Performance – Industry Leading Quality of Service – Industry Leading Protocol Optimization – Industry Leading Data Reduction and Caching Management – Industry Leading Application Visibility – Application Performance Metrics and Scoring 20 – Single Integrated Management Console Performance You Can See
- 21. Performance You Can See 1 2 3 Performance You Can See
- 22. Unified Performance Management Chaos 2 Predictability 1 Before After 3 Performance You Can See
- 23. Exinda Edge Cache™ Burlingame, CA USA June 2011 23 Performance You Can See
- 24. What Problem is Edge Cache Solving? User Experience - Speed Reduced WAN Utilization — Cost Web objects that have been seen By caching web objects locally, before and are 'warm' in the cache, organizations can significantly as well as objects that have been reduce the amount of data pre-populated, will be delivered to downloaded which can directly the client much faster than they reduce network costs would have without the cache. Improvement in speed dependent The data savings attributed to the on a number of factors including: cache depends on: - Available bandwidth; - Type of content on the network; - Network latency; - Repetitiveness of that content; and - Size of object; - Number of users on the network - Utilization of server. Burlingame, CA USA June 2011 24 Performance You Can See
- 25. Edge Cache – Video Support Static URLs Dynamic URLs - Web pages - including 1. Youtube Videos generic web objects as 2. Metacafe Videos HTML pages and JPEG 3. DailyMotion Videos images 4. Google Videos - Downloads - objects such 5. Vimeo HD Videos File Based Video as ZIP, RAR, EXE, ISO 6. Wrzuta Audio 7. MSN Soapbox Videos files 8. Blip TV Videos - Software update - vendors 9. Break Videos such as Microsoft, Adobe, 10. TV UOL (Brazil) Apple, Symantec, etc Non-file Based Video e.g. Live TV Burlingame, CA USA June 2011 25 Performance You Can See
- 26. Exinda Edge Cache Customer Example This particular customer has HTTP running at approx 40Mbps with 500 GB of data transfer a week. Pre Exinda: HTTP Bandwidth Utilization: 40Mbps HTTP Data Transfer: 500 GB Post Exinda: HTTP Bandwidth Utilization: 30Mbps (10Mbps sustained bandwidth savings) HTTP Data Transfer: 385 GB (22% reduction on WAN load) Other Benefits: Edge Cache Hit Ratio: 33% (1/3 of the content is delivered locally) Speed Benefits (Significantly faster user response time as the data is served locally) Burlingame, CA USA June 2011 26 Performance You Can See
- 27. Exinda Solutions Burlingame, CA USA June 2011 27 Performance You Can See
- 28. The Exinda x60 Product Family Up to 40 Mbps Up to 500 Mbps Up to 1 Gbps Up to 5 Gbps Up to 10 Gbps Exinda Services Platform Cloud Virtualization Central Reporting Central Management Virtualization Virtualization Strategic Partners Service Delivery Point Burlingame, CA USA June 2011 28 Performance You Can See
- 29. Fastest Growing WAN Optimization Company … Burlingame, CA USA June 2011 29
- 30. Thank you! Visit our blog: blog.exinda.com Visit our Website: www.exinda.com Follow us on Twitter: www.twitter.com/exinda Burlingame, usUSA YouTube: Visit CA on teamexinda June 2011 30