Experience Driven Design
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The document discusses second screen apps and audience engagement technologies. It provides examples of how these apps can deliver dynamic, real-time content to mobile devices and facilitate two-way communication between viewers and media producers. It then discusses a case study of an audience engagement app developed for a singing competition TV show. The app allowed users to access special content, discuss the show on social media, provide feedback on performances and participate in real-time challenges and voting.
Experience Driven Design
- 1. doffierski@konradgroup.com www.konradgroup.com www.konradgroup.com
- 2. Who We Work With www.konradgroup.com
- 3. What is it? www.konradgroup.com
- 4. Defined The rise of “second screen” apps and new audience engagement technologies such as audio fingerprinting and gamification platforms are changing the standards of mobile and tablet UI design. Audience engagement apps are now able to deliver dynamic, real-time content to devices. These apps facilitate 2-way communication, allowing users to participate in the action onscreen. Experience driven navigation allows media producers to deliver the most temporally relevant, actionable information to their audience. www.konradgroup.com
- 5. We Love Good Design Good design is essential to a good user experience. However, it’s all very “static” isn’t it? www.konradgroup.com
- 6. The Multi-Screen Experience 86% of viewers use mobile devices while watching TV 1 45% of tablet users have their device in front of a television at all times 2 www.konradgroup.com
- 7. Use Cases Second Screen apps are a big deal for media producers. Particularly for live events, news, reality tv and sports formats. www.konradgroup.com
- 8. Engagement Pioneers Audience engagement is not a new concept. It has always been the name of the game in TV. These guys wrote the book on it. www.konradgroup.com
- 9. Case Study www.konradgroup.com
- 10. Audience Engagement App iOS and Android App allowed users to: • access special content • learn about contestants • discuss on social networks • provide feedback on performances. • take part in real-time challenges • vote for their favourite Dorothy www.konradgroup.com
- 11. Dynamic UI The app incorporated audio watermarking technology which synced to the broadcast and triggered the display of content and challenges on users devices. The instructional overlay informed users how the app worked and where to look for recent content. www.konradgroup.com
- 12. Smart Sync API The most recent item to be synced is locked in the leftmost slot of the scroll bar. Users can browse to view other challenges & content. www.konradgroup.com
- 13. Gamification A gamification platform tracked users participation with the app and broadcast. The more challenges a user participated in, they were rewarded with votes which would be used to decide the winning Dorothy. www.konradgroup.com
- 14. Closing the Feedback Loop During the broadcast, the audience was asked to rate each Dorothy’s performance using the Crystal Ball in the app. As the results came in, they were delivered live on the TV screen via the on-stage Crystal Ball. www.konradgroup.com
- 15. Mobile is Social The app had a social deck integrated on the main menu and gesture control that allowed it to be pulled from the right margin with a swipe. Between broadcasts, the CBC Social Team engaged users through social networks and posting offline challenges. www.konradgroup.com
- 16. Whats Next for Second Screen? If it’s Big in Japan... Check out www.c-o-g..jp www.konradgroup.com
- 17. Tell us about your Second Screen + Audience Engagement Projects We’re Experts! David Offierski Illustrations by: gevi marotz doffierski@konradgroup.com @therealgevi www.konradgroup.com