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LumiLive Second Screen Platform Helps Broadcasters & Producers
Build Strong Relationships with Audiences in Real Time
• LumiLive is a dynamic, B2B platform built to support the rapid creation of second screen
experiences &the development of consumer insight
• Powerful audience engagement and relationship building and gamificiation tools
• Works across all mobile devices, PCs, and tablets via applications and HMTL5 using our
patented technology platform and harnesses social media including Twitter and Facebook
• Targeted advertising and direct marketing tools to unlock commercial value
• Quick to create a wide range of survey / research applications that can be active, passive
and/or social in nature
• Customizable and scalable – users are able to modify features and content across millions of
devices instantly

WHAT WE DO
Mobile Phone Behavior to
Provide a Powerful Source
of Rich Insight

London New York Finland
 

WHAT WE DO
We are experts in understanding
consumer behavior and generating
new revenues through fun &
innovative second screen initiatives!

 

LumiCompass – Our Consumer Insight
Technology Suite is the most robust mobile
platform and is the winner of multiple
industry awards for innovation.
INSIGHT
 

When users opt-in, Lumi can:
• Understand mobile behavior
• Track ad exposure and responses
to ads
• Analyze consumer’s exposure to
mass media
• Gather and analyze location and
related information
• Push active surveys /
questionnaires to individuals
based on actions, location, etc.

INSIGHT
We can understand consumer behavior
through a full range of active and passive
tools that provide specific, actionable
information.

 

Second Screen Client Lumi Server Platform
• User profile / data capture • Secure, scalable client handler
• Timer / countdown • Content reformatting & push
• Chat, trace, vote, rate, comment, etc. • Real-time push / pull management
• Real-time push or management of content, questions, and more • Real-time results / score calculation
• Millisecond application responsiveness • Operator dashboard
• Instant return of audience results, comments, and feedback • Statistical dashboard
• Moderator push announcements • Data export
• Push alerts including custom sounds, phone buzzing, flashing • Easy integration with 3rd party systems
• Delivery of additional content (pictures, text, video)
• Facebook, Twitter or closed social network integration
• Competitions with loyalty points & rewards redeemable for prizes

SECOND SCREEN
Our platform rewards user activity &
performance with loyalty cards and
physical merchandise

 

ANY “MOBILE” DEVICE
Mobile Devices
iOS (iphone, iPod Touch, iPad)
Android (mobile phones & tablets)
Windows mobile
Nokia (all S40 and S60)
Sony Ericsson
LG S-class and derivatives
Samsung derivatives
RIM (Blackberry)

Other Platforms including PCs
HTML 5
Facebook Application
Interactive TV
Tablets

Consumers anywhere

MULTI-PLATFORM
on any digital device
can access and use
Lumi technology

 

PepsiCo Consumer Behavior Analysis
• Our Consumption Tracking System
• Pepsi has recently opted to migrate to mobile
devices and Lumi’s technology as the means
for data collection
• Consumers complete a survey after every
snack or beverage they purchase and/or
consume for a 10 day period
• The application runs both online and offline
• Location-based data, weather data and other
user-oriented passive tracking data can also
be collected to understand behavior

CASE STUDIES
Lumi Mobile is providing a major
consumer products manufacturer
with consumption tracking tools

 

With ABC Research Oscars Live Interactive Event Enhancing TV
Viewing & Generating Audience Insight
ABC Disney and Ipsos used Lumi technology to
engage the OSCARS audience and interact with
them in real-time to understand the audience’s
view on the show.

A combination of chat, polls, trivia, quizzes,
competitions, advertising, and more were used to
engage the audience as an overlay to the actual
Oscars broadcast.

Charles Kennedy & his team
were able to get valuable
real-time feedback on the
program! CASE STUDIES
 

STV: I’m A Celebrity Get Me Out Of Here
Interactive, social sharing experience:
Live chat, quizzes and polls integrated fully,
in real-time, with the show. Participants
were able to invite friends, comment about
the action, and see what others were saying.

Competitive gaming. As participants played
along, each score was viewable on a
Leaderboard. Players competed against each
other to win prizes and were able to see
ongoing results.
RESULTS:
Attractive prizes and incentives: • The STV Live application was downloaded and used thousands
of times every night throughout the nightly, 3 week event
Participants were highly motivated to play • 400%+ more copies of the Live application downloaded than
along to win daily prizes and a grand prize. any prior STV network application

CASE STUDIES
Celebrity has the 3rd largest
audience of any TV program
in the UK.

 

DANISH ELECTIONS 2012
• Instantly tracked and analyzed voters views via any mobile
device, tablet, or PC

• Unlimited number of voters participated wherever they
watched the political debates

• Each political party was able to identify exactly how
specific messages performed instantly—across political
parties, across demographics—enabling each client to
refine and shape messaging much more effectively

• Not only could the parties determine the best strategy for
the next televised debate, but a party leader could actually
receive input and change messages during the debate.

CASE STUDIES
 

TOUCHPOINTS USA:
A Media Consumption Diary Study
About the service:
• The Center for Innovative Media Measurement (CIMM)
tapped MBI and Lumi Mobile to provide this state of the art
media measurement system
• Carefully designed respondent experience to maximize fun
and ease of completing the diary
• Tailored reminder tools to ensure respondents remain
engaged and complete their diaries on a very regular basis
• Ability to push custom follow on questions to individuals
• Ability to also capture passive respondent data such as their
locations over the duration of the study
• Completion rates near 95% with satisfaction levels of 8/10

CASE STUDIES
 

SOME CLIENTS
Lumi has won
numerous industry
awards for innovation

 

VIEWERS LOVE THE PARTICIPATION TELEVISION EXPERIENCE

Feedback from STV / Lumi End Users
 “Loved it”
 “Made the programme so much more fun!”
 “The app adds another dimension to my viewing pleasure”
 “Great App, smooth and easy to use. No crashes at all. I'm well
impressed!”
 “Make it a regular feature”
 “I didn't even watch I'm a celeb before the chat but the app made it
fun. I will be back for any future shows too! I am hooked.”
 “Had a laugh with all the others and stvdavid (the host).”
 “I did enjoy using this app and would def use it again if more
Users’ Top Feature programmes were added :)”
 “One of the best apps I have downloaded so far very interactive”
 “It made you feel more like you were part of the show :)”
 “It was easy to use , chatting made easy and competitions were fun “

STRONG END-USER
FEEDBACK
 

"We are always looking for new ways to engage with our audiences. Working closely with
the expertise of Lumi Mobile, we are looking forward to giving our audiences something
extra.”

Robert Dawson-Scott, Editor of STV.TV

"We took the idea of our digital Oscar 'backstage pass' and applied it to research.
Instead of going behind the velvet rope, we went in front of the living room couch to
listen and interact with viewers in real time as they responded to the show.”
Charles Kennedy, SVP, ABC Research

“By using Lumi Mobile, we were able to gain important results and new learning's. All in
all, Lumi Mobile generated results that enabled us to establish unique, important
understanding about the dynamics of the event.”

Jesper Claus Larsen, Social Democratic Party of Denmark

“Lumi has proven that the platform delivers as promised.”

Chris Morris, Entrepreneur, Investor and Chairman of Computershare

PARTNER FEEDBACK
 

Rolfe Swinton is Director and Co-Founder of Lumi Mobile, where he oversees Mark Beilby is Director and Co-Founder of Lumi Mobile, where he focuses on
business development, strategy, sales, marketing and client services. finance and strategy.

Prior to Lumi, Rolfe was the Director of Development at CPI and COO at CPI Mark worked for 24 years in TMT Corporate Finance and Investment Analysis, 13
Publishing Solutions. Rolfe created CPI's digital publishing, led development years at Managing Director level. He was rated the number one European Media
initiatives in a number of markets including Eastern Europe, Southern Europe Analyst for 9 years by Institutional Investor magazine and Reuters surveys.
and North America, and executed multiple acquisition deals. Prior to CPI, he
worked at Monitor Company where he led projects across a range of After 6 years at SG Warburg and 8 years as a Managing Director at Deutsche Bank
corporate, government, and nonprofit clients in North America, Central America he joined JP Morgan as Managing Director for European Media in 2003. In January
and South Africa. 2006 he joined Dresdner Kleinwort as Capital Markets Managing Director and head
of the European media team, leaving in early 2008 to co-found Lumi Technologies.
Rolfe was trained as an architect and philosopher at Yale University. He earned
his M.Phil at Cambridge, and his MBA at INSEAD. Rolfe continues to be He has been a visiting Lecturer in Media Finance at The Cass Business School in
actively involved at INSEAD where he has served as Adjunct Professor of the City University of London. He is a business mentor for the UK National
Entrepreneurship and created one of INSEAD's most popular MBA electives - Endowment for Science Technology and the Arts, coaching growth companies in the
Your First One Hundred Days. media and technology space.

Richard Taylor, is Chief Operating Officer of Lumi Mobile, where he holds
responsibility for daily operations of the company. Marcus Wikars, is Director and Co-Founder of Lumi Mobile, where he
oversees product development.
Richard is Chairman of HALO Post Production, a London-based television post
production company. He is also owner of Random Rock, which provides Prior to Lumi Mobile, Marcus developed and produced JAVA games, online
outsourced business development services. Richard was previously CEO of games and mobile applications for television game shows. He has worked on
IML Worldwide, an event technology company, where he grew the company multiple mobile interactive TV shows producing the television content and the
globally and led numerous acquisition deals. interactive system allowing viewers to participate.

Marcus co-developed Lumi’s REACTOR technology platform.
Richard earned his BA in Economics and French from University of Sussex, an
MA in Economics from College of Europe, and his MBA at INSEAD.

EXECUTIVE TEAM
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