Online Engagement in the Public Sector

Editor's Notes

• #3: Timing: Presentation should take 45 mins to 1 hour Firstly, I’d like to thank Vanessa Scott, Content Manager, eServices for organizing this seminar and also Chris Riordan, Digital Media Manager, Communications Branch at Dept of Human Services and Marc Duval, Senior Internet Advisor, Corporate Communications at DPCD who will help answer any questions you may have during the Q&A session.
• #5: Online video is the fastest growing segment of internet traffic (dark blue segment in bottom corner) with Netflix = 30% of all peak downstream traffic as at May 2011 whereas You Tube is only 11%- Youtube! Talk about a truly global audience: 60 percent of all video views on YouTube come from users who select a language other than English.YouTube has previously said thatit clocks more than three billion video views every day. This means that at least 1.8 billion of those views come from people whose primary language is not EnglishAND Facebook tops Google for US Web Traffic, in fact if Facebook was a country it would be the third largest in the world. 50% of mobile traffic in the UK is Facebook.So, the way we consume information is changing and online video is a key driver
• #6: So, what about Australia.The numbers above refer to 1 month, November 2010 – which would be a little higher than that by now.Comscore – State of the internet report, available for download from the Comscore siteAustralia compares favorably in terms of amount of video viewed online with the rest of the world pre NBN so this is expected to growexpected to experience rapid growth as NBN rolls out
• #7: Video can be consumed anywhere now, not just in the home, public transport, waiting in queues at the bank 46% of Australians now own a smart phone, expected to be over 60% in next 6 months (source: Neilsen July 2011) With a report recently stating that Australia’s smart phone penetration almost equaling that of PCs.
• #8: -Apple dominating the market with iPad & iPhone at 43% combined market share-this breakdown is constantly shifting but Apples & Google's android are the leading operating systemsWe can stream into both Android and iOS (Apple) e.g. Live streaming of Splendour in the Grass- important to note that Androids and iPads were not around 18 months ago
• #9: So, what’s hot right now
• #10: - Delivering rich media content to viewers through multiple devices & multiple channels has been one of the key trends of the year so farIn line with the stats we presented earlier on the growth in mobile video, one of the biggest trends we are seeing is demand for video streaming to multiple devices. Clients aren’t thinking about just streaming to desktop but how they can reach an audience on the go as well- Reaching audiences through social media channels and campaign websites has been a key theme as well and we’ll explore that in more detail on the next few slides
• #11: As part of the Vivid Festival we live streamed video image of the lighting of the Opera House sails into a custom YouTube pageThis was also streamed live into an iPhone app which allowed you to watch from your mobileThis ran live for 10 nights with highlights videos available at other timesPublic Sector Case study to follow
• #12: Also, live stream into facebook, e.g.NRMA ran a competition in Martin Place over 3 days where contestants had to keep their hand on a VW Golf while performing different tasksThe tasks were decided by viewers voting through Facebook The competition was streamed live into NRMA Facebook page for 3 daysAnother example;Vodafone Pinata challenge allowed viewers to control a robot to hit a PinataThis was live streamed into the Vodafone Facebook page along with controls for the robot arm
• #13: StaySmartOnline is a great example of video front and center – using an enhanced media playerViocorp works closely with the Department of Broadband, Communication & the Digital Economy (DBCDE)through a series of 12 videos that has closed captions and downloadable transcripts making it WACG Level A compliantReturn on InvestmentSince it’s launch in late May the Stay Smart Online Videos have been viewed over 10,000 times and have increased public awareness through education
• #14: WCAG refers to Web Content Accessibility GuidelinesThink about it as how blind / deaf people access your content and ensuring they have access to the same info as all online viewersGovernment is taking the lead at the moment but will eventually come into private sector. Right now, you ALL should really be thinking about transcripts for ALL online video. DPCD case study to follow
• #15: Viocorp provides the tools that engage audiences through viewer interactionIBM Smart Business Series – viewers could ask questions of panel and there was also a live chat feed with comments from viewersVodafone Pinata challenge – users could control robot arm throughFacebook to hit a Pinata in the shape of the Vodafone logo and win prizesPublic Sector case study to follow
• #16: The last 6 months has seen a big increase in the usage of LiveBOX, a portable live streaming unit Streamed live from Great Ocean Road, Gold Coast Stadium during a League game or- KPMG auditorium which had no internet connectivity or lines for us to useGained great confidence in the streaming reliability of this platform and are using it more and more for everyday corporate events
• #17: So, in summary think about engaging your audience online via communicating to multi-devices (iPhones, iPads), Ensure video is included in your social media strategy. How can your content be more interactive? And of course, don’t forget accessibility.
• #18: Best practice case studies in the public sector,
• #19: Viocorp is very proud of the recently launched WebTV portal for the Department of Defence.This WebTV portal is powered by the same professional online video platform used by all our clients including DHS, DPCD. The portal is used for public affairs and has now set a benchmark for online government communications with transcripts available. It provides centralised management of video in categories or sub-channels and also the ability to download MP4s or WMVsOther functionality available for the portal user include;- RSS, Social Media sharing functionality, and the ability to create your own playlists like creating your own custom TV program from all the video, images and audio hosted from this portal-Go to video.defence.gov.au
• #20: Great example of using Video to solve a HR problemRTA employ 70 graduates per year. Application process takes up to 8 months and they need to better engage recruitsRTA graduates are a tech savvy demographic and RTA needed to speak their languageRTA needed to change its traditional image to a exciting and progressive one using a Custom Enhanced Media Player with an expandable playlistSo, the solution supports PC, MAC, iPhone and iPhone devices and Player has an inbuilt device detection to support web and mobileAccessible,User will have the ability to read and download the transcript Solution to support social networks and AA accessibilitySecure and scalable hosting environmentRTA decreased its graduate drop-off rate significantly using video to engage throughout.
• #21: During the Vivid Festival we partnered with Apple and YouTube to deliver a live stream of ‘Light the Sails’ to the SOH custom YouTube page, SOH portal and iPhone app.Vivid Festival experience was enhanced by viewers able to watch the live stream and listen to the soundtrack through a mobile device at the same time- deliver live stream for 12 consecutive days
• #22: A more relevant example of live streaming into YouTube;Viostream streamed the live debate to the Australia Votes YouTube ChanelThe event is now available for viewing on-demand and has had over 150,000 viewsChris will touch on the benefits and warnings of using Youtube during his presentation.However, Viocorp is a premium partner of YouTube and is an amazing channel for publishing video, however it is not a suitable replacement for a professional video platform
• #23: Viocorp has recently live webcast DEECDs Internal communications to all staffWe partnered with the in-house production team and broadcast to all staff at 9 regional venues and also via desktopThe Video solutionTwo camera shoot to enhance viewer engagementSynched slidesModerated Q&A, via ask a questionAccessibility i.e. AUSLAN interpreterViocorp also helped DEECDwith identifying, advising and testing regional offices IT infrastructure for suitability of live webcasts
• #24: For DEEWR, the Australian Youth Forum hosted by Kate Ellis, Minister for Youth - Live interactive webcast production. Using a digital platform to communicate with the Youth was a successful strategy which, combined with real time polling, significantly increased engagement
• #25: Three concurrent full day live streams for DEEWR the Australian Education Ministers' 2010 Forum, Hosted by the Minster for School Education, Peter Garrett.Highlights;Live moderated web chat - Interactivity via a twitter feed and moderated Q&ABeing able to select from three concurrent streams was empowering for the user.Real time feedback was enabled
• #26: Viostream (is to my current knowledge) the only commonwealth accredited online video management platformReturn on InvestmentThe Prime Minister is able to communicate with the public through a secure, direct channel The Department maintains full control over content and is able to communicate without being subject to ‘media spin’One of the first transcripts players developed by Viocorpwww.pm.gov.au/photos-video
• #27: We have live webcast Public Interest Forums, however this is a great example of using an enhanced media player for placing ON DEMAND video ‘front and center’ to communicate positive behaviour in Sport.Marc can talk to this and the following case study during the Q&A, However, this is great execution, with Transcripts for all videos available.Not only is this a great example of engaging audiences but is a great example of the power of partnerships in production,like the partnership with ACMI in the following slide;
• #28: In Our Words is a Digital Storytelling Project which aims to record up to 200 stories of the wartime experiencesUp to 5 Enhanced Media Players approx 55 videos publishedACMI digital storytelling workshops contributing quality productionsAlso, EMP players allow these videos to play on mobile devices via HTML5 players
• #29: Extending greater reach for industry forums with stakeholders around the countryPlease take note of the links at bottom, as these are public sites.
• #30: International audience with simultaneous streams, with on demand version extending coverage to interested stakeholders for days and weeks after the event
• #31: DEEWR deliver self managed live webcasts from their own custom made, sate of the art Theatre. Live events extended to remote audiences4 HD cameras and a vision mixer capture contentVideo conferencing used to engage remote presenters ROIEfficiencies achieved by reducing travel costs associated with communicating to remote audiences
• #32: The first major live webcast for Government by ViocorpThe Summit was an exciting initiative aimed at harnessing the best ideas for building a modern Australia ready for the challenges of the 21st century.
• #33: Video invites are great for providing cut-through in your cluttered inboxDramatic increase in event registrations
• #34: So, as we move towards wrapping up this presentation, I’d like to give a quick overview of our Digital Media Workshop, which part of this presentation is based on.
• #35: Jill and I during this part of the workshop with existing and prospective clients in Melbourne conduct a self discovery session We ask your thoughts and opinions on where you see your online strategy now and in the future.For example, video presence, can I see a quick show of hands for those that think they have enough videos on their current site, with a lot being 4, and 1 being minimal?
• #38: it is by looking across all of these clients and sectors that we have pulled research and framework for today’s workshop- Although these logos represent some of our most noteworthy clients, our experience base covers small to large and budgets from $500 to $1 million
• #39: In Follow-up I’d like to offer each of you the opportunity to book a digital media workshops for interested departments, agencies.Workshop Outcomes includeReview best-practice within Public SectorAssess current execution Identify improvements to digital media strategyIdentify priority action pointsPlease see me after the session or if you have to run please connect via linked in, twitter etc nickmacpherson1