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Remote Participation
A practical guide to live streaming cultural projects
This presentation is available from
innerear.co.uk/remoteparticipation
All presentation content © 2019 Inner Ear Ltd. Images by Inner Ear unless otherwise credited.
Your greatest asset
can present your
biggest challenge:
location
Background
Examples
Objectives
Planning
Practical tips
Monetisation
Analysis
DOs & DON’Ts
Questions
Background
What is live streaming?
Live-streaming refers to online streaming media
simultaneously recorded and broadcast in real time.
It is often referred to simply as streaming, however
this abbreviated term is ambiguous due to the fact
that “streaming” may refer to any media delivered
and played back simultaneously without requiring a
completely downloaded file. Non-live media such as
video-on-demand and YouTube videos are technically
streamed, but not live-streamed.
en.wikipedia.org/wiki/Live_streaming
Remote Participation: A Practical Guide To Live Streaming
Inner Ear was established in October 2000
Radio Magnetic started live streaming in March 2001
Inner Ear: Creative Content Communication
Live Streaming Content Creation Community Management Consultancy
Creative Projects
Alternative music
internet radio station
Walking Heads
Traditional Scottish, Gaelic and
Celtic music and culture web TV
Radio Magnetic
Streetwise interactive
audio walking tours
Who Are You?
Are you from cultural organisations,
event managers, arts marketers or something else?
Who has done a live stream before now?
What about any other kind of remote participation?
If not, did you want to?
What stopped you? Confidence? Rights?
Content? Technology? Promotion?
Examples
Case Studies
(our work)
➔ Cowal Highland Gathering
➔ Scottish Album of the Year Award
➔ Glenfiddich Piping Championship
➔ World Pipe Band Championships
➔ Granite Noir
➔ Scottish Ballet Digital Season
(Company Class & Work In A Week)
World Highland Dancing Championships
at Cowal Highland Gathering
Free-to-air first year
Pay-per-view second year
Two simultaneous stages live streamed
Multi-camera setup on each stage
Simple shots to display the dancing clearly
Network engineer to manage bandwidth
Relay of main stage to big screens
cowalgathering.com
innerear.co.uk/taking-cowal-highland-gathering-global-audience Image by Inner Ear Ltd. (captured from video coverage)
Live multi-camera stream from Blair Castle, Perthshire
Free to air with donations accepted on behalf of partner charity/cause
Very limited internet connectivity
Highly engaged audience
Music coverage augmented with interview and feature content
Cultural tourism stimulus: people come to the event because they watch
the live stream
thepipingcentre.co.uk/play/livestream/watch-now
innerear.co.uk/glenfiddich-piping-championship-2017-live-stream-video-documentation
Glenfiddich Piping Championship
Image by Inner Ear Ltd. (captured from video coverage)
Live first year, on demand second year
Most content is pay-per-view
Festival coverage contributes to valuable ongoing cultural archive
Content filmed “as live” and uploaded to GNTV website within days
Festival event coverage complemented by interview material
Live interactive transatlantic participation via Zoom
granitenoir.com/granite-noir-tv-2018-archive
Granite Noir (GNTV)
Image by Inner Ear Ltd. (captured from video coverage)
London Symphony Orchestra Live
National Theatre NT Live
Jazz at the Lincoln Centre
Ruddington Village Museum Tour
Streaming Cafe
Up Helly Aa
Case Studies
(work we admire)
➔
➔
➔
➔
➔
➔
In-person audience of 160,000 for Wynton Marsalis’s flagship series
Over 270,000 online viewers extend the reach
More than 10,000 viewers watching live streams each week
Live streaming extends Jazz At The Lincoln Centre’s brand internationally
Work hard in social media engagement to develop their audience
All live streams are free and ticket sales have increased
jazz.org/media/live-webcasts
livestream.com/blog/case-studies/livestreaming-jazz-lincoln-center
Jazz At The Lincoln Centre
Image by Mitchell Haindfield © CC BY 2.0 flickr.com/photos/40441865@N08/15993326718
Small town heritage museum in England
75,000 visitors since it opened in 1968
Feixue Huangdu, a Chinese student at Nottingham Trent University,
visited Ruddington's Village Museum as part of a series of heritage-themed
webcasts*
Over 430,000 Chinese viewers to the hour-long museum tour live stream
Ruddington-museum.org.uk
* bbc.co.uk/news/uk-england-nottinghamshire-48758680
ruddington.info/village-museums-visitor-record-may2019
Ruddington Village Museum Tour
Image from Google Maps, image capture Aug 2018. © 2019 Google
Live stream of Shetland’s annual winter fire festival
Produced by Promote Shetland and sponsored by NorthLink Ferries
Over 20,000 viewers to the Facebook Live stream
Coverage from 10 cameras around Lerwick plus drone footage
Superfast broadband from Shetland Telecom enabled the complex stream
Uphellyaa.org
shetland.org/60n/blogs/posts/record-online-audience-uha
facebook.com/NorthLinkFerries/videos/up-helly-aa-live-2019/413394739403113
Up Helly Aa
Image by Vicky Brock © CC BY-SA 2.0 (flickr.com/photos/vickyb/5393121097)
Objectives
Before you do anything,
you should know* why
you’re doing it.
* But it’s amazing how often people don’t!
Why stream live?
Why not?
Why Not?
Planning
Once you know your
objectives, you can
make a strategic plan
Objectives
What are our ambitions,
goals and targets?
Review
What went well?
What could be better next time?
What do the stats say?
Strategy
How will we achieve
the objectives?
Operations
The Who, What & Whens –
what is the process plan?
Tactics
What does the delivery of the
strategy involve?
Strategic
planning
process
What goes into
a live stream?
What’s in a stream?
“If you can live stream on your phone,
why is what you do so complicated?”
Capture
Cameras and microphones
Capture the action for your
programme with one or more
cameras and microphones,
plus any other sources (VT, etc.)
Action
Cut, Edit, Direct
Use software (or hardware) to
choose what audio and video
sources are used in the live
programme at any moment.
Processing
Compress and Enhance
Audio may need delayed to sync
with the video, levels compressed
and picture enhanced. Audio is
embedded in the video.
Encoding
Encode for transmission
The embedded audiovisual signal
and transcoded to whatever
formats the streaming server
needs (e.g. H.264)
Upload
Upload
Sending the live stream from the
broadcast location to the server,
via an uplink (like a MODEM) and
internet connection.
Distribution
Serving your audience
The streaming server will
distribute your programme to
your viewers, replicating the
stream many times.
Live Streaming Process
Your smartphone has the potential to do the first five parts of the live streaming process!
PRE-PRODUCTION POST-PRODUCTION
PRELUDE PRODUCTION PUBLICATION
PERPENSION
Live Programme Making Framework
Live Streaming Workflow
How are you going to
approach the project?
Single-camera vs. Multi-camera
Live Programme Making
As Live
Video
Conferencing
Practical Tips
Rehearsal
Directing people
Using camera(s)
Lighting the action
Set and staging
Sound
Technical
Considerations
Workflow
Bandwidth
Logistics
Platforms
Software
Hardware
Live Streaming Platforms
Mixlr
YouTube Live Livestream Vimeo Live
Facebook LivePeriscope
Kickstarter LiveStageIt
Twitch Music
Live Encoding Software
OBS ManyCam FMLE
Livestream Studio Wirecast Livestream Producer
All-in-one Live Streaming Equipment
Mevo
Standalone Livestream Device
JVC GY-HM250E UHD 4K
Streaming Camcorder
Smartphone with
live streaming accessories
All-in-one Live Streaming Equipment
MADV Mini Panoramic Camera
addon for Android Smartphones
YI 360 VR Camera
All-in-one 4K 360° live streaming
Teradek Vidiu Pro
Portable hardware encoder
Try it yourself
Audience Engagement
Remote Participation: A Practical Guide To Live Streaming
Involve
Start discussions in-stream or have
an ask on socials beforehand
Value
What went well?
What could be better next
time? What do the stats say?
Engage
Participate in the discussion
Respond
Be reactive to your audience
Moderate
Steer the conversation and
watch out for unsuitable
comments in a public forum
Monitoring
your
audience
Choose your channel(s)
– Twitter, Facebook, Chatroom, etc.
Provide information
Answer questions
Be social
Build your community
Monetisation
There are various ways to
monetise live streams.
Before you do, consider
what you may gain or lose.
And think about the overall value of your
live stream to your project or brand.
Ads & partnerships
Potentially lucrative deals but possible
compromises on content and rights.
Donation Flexible with low transaction costs but
unpredictable return.
Subscription
Regular money but responsibility to serve
your audience as promised.
Pay-per-view
Control pricing but limit the audience.
Be aware of transaction and platform fees.
£$€
Cleeng.com
StageIt.com
StreetJelly.com
YouNow.com
Vimeo.com/ondemand
Analysis
What do your stats tell
you about your
audience and the
success of your project?
Statistics
Facebook Insights
YouTube Analytics
Google Analytics
Livestream Analytics
Vimeo Statistics
Analytical tools
Understanding
your audience
Spikes and Trends
Demographics
Interests and Engagement
DOs & DON’Ts
DO
1 Ensure your bandwidth
availability
2 Consider your lighting and
camera views
3 Plan, rehearse and test
everything
4 Have someone monitor
your live stream
5 Engage with your viewers –
be social
DON’T
1 Use equipment without
testing it thoroughly
2 Neglect contingency plans
and backup kit
3 Complicate your setup and
programme plans
4 Neglect sound and lighting
quality
5 Expect your early live
videos to be perfect!
Questions
Going Live!
What will you do when you stream your own show live?
It’s A Wrap!
Thanks for participating
Remote Participation: A Practical Guide To Live Streaming
Creative Content Communication
@innerearuk
innerear.co.uk
livestream.com/innerear
@radiomagnetic
radiomagnetic.com
mixcloud.com/radiomagnetic
@tradtv
tradtv.scot
youtube.com/tradtvscot
katie@innerear.co.uk • dougal@innerear.co.uk
0141 226 8808
Inner Ear

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Remote Participation: A Practical Guide To Live Streaming

  • 1. Remote Participation A practical guide to live streaming cultural projects
  • 2. This presentation is available from innerear.co.uk/remoteparticipation All presentation content © 2019 Inner Ear Ltd. Images by Inner Ear unless otherwise credited.
  • 3. Your greatest asset can present your biggest challenge: location
  • 6. What is live streaming? Live-streaming refers to online streaming media simultaneously recorded and broadcast in real time. It is often referred to simply as streaming, however this abbreviated term is ambiguous due to the fact that “streaming” may refer to any media delivered and played back simultaneously without requiring a completely downloaded file. Non-live media such as video-on-demand and YouTube videos are technically streamed, but not live-streamed. en.wikipedia.org/wiki/Live_streaming
  • 8. Inner Ear was established in October 2000 Radio Magnetic started live streaming in March 2001
  • 9. Inner Ear: Creative Content Communication Live Streaming Content Creation Community Management Consultancy
  • 10. Creative Projects Alternative music internet radio station Walking Heads Traditional Scottish, Gaelic and Celtic music and culture web TV Radio Magnetic Streetwise interactive audio walking tours
  • 11. Who Are You? Are you from cultural organisations, event managers, arts marketers or something else? Who has done a live stream before now? What about any other kind of remote participation? If not, did you want to? What stopped you? Confidence? Rights? Content? Technology? Promotion?
  • 13. Case Studies (our work) ➔ Cowal Highland Gathering ➔ Scottish Album of the Year Award ➔ Glenfiddich Piping Championship ➔ World Pipe Band Championships ➔ Granite Noir ➔ Scottish Ballet Digital Season (Company Class & Work In A Week)
  • 14. World Highland Dancing Championships at Cowal Highland Gathering Free-to-air first year Pay-per-view second year Two simultaneous stages live streamed Multi-camera setup on each stage Simple shots to display the dancing clearly Network engineer to manage bandwidth Relay of main stage to big screens cowalgathering.com innerear.co.uk/taking-cowal-highland-gathering-global-audience Image by Inner Ear Ltd. (captured from video coverage)
  • 15. Live multi-camera stream from Blair Castle, Perthshire Free to air with donations accepted on behalf of partner charity/cause Very limited internet connectivity Highly engaged audience Music coverage augmented with interview and feature content Cultural tourism stimulus: people come to the event because they watch the live stream thepipingcentre.co.uk/play/livestream/watch-now innerear.co.uk/glenfiddich-piping-championship-2017-live-stream-video-documentation Glenfiddich Piping Championship Image by Inner Ear Ltd. (captured from video coverage)
  • 16. Live first year, on demand second year Most content is pay-per-view Festival coverage contributes to valuable ongoing cultural archive Content filmed “as live” and uploaded to GNTV website within days Festival event coverage complemented by interview material Live interactive transatlantic participation via Zoom granitenoir.com/granite-noir-tv-2018-archive Granite Noir (GNTV) Image by Inner Ear Ltd. (captured from video coverage)
  • 17. London Symphony Orchestra Live National Theatre NT Live Jazz at the Lincoln Centre Ruddington Village Museum Tour Streaming Cafe Up Helly Aa Case Studies (work we admire) ➔ ➔ ➔ ➔ ➔ ➔
  • 18. In-person audience of 160,000 for Wynton Marsalis’s flagship series Over 270,000 online viewers extend the reach More than 10,000 viewers watching live streams each week Live streaming extends Jazz At The Lincoln Centre’s brand internationally Work hard in social media engagement to develop their audience All live streams are free and ticket sales have increased jazz.org/media/live-webcasts livestream.com/blog/case-studies/livestreaming-jazz-lincoln-center Jazz At The Lincoln Centre Image by Mitchell Haindfield © CC BY 2.0 flickr.com/photos/40441865@N08/15993326718
  • 19. Small town heritage museum in England 75,000 visitors since it opened in 1968 Feixue Huangdu, a Chinese student at Nottingham Trent University, visited Ruddington's Village Museum as part of a series of heritage-themed webcasts* Over 430,000 Chinese viewers to the hour-long museum tour live stream Ruddington-museum.org.uk * bbc.co.uk/news/uk-england-nottinghamshire-48758680 ruddington.info/village-museums-visitor-record-may2019 Ruddington Village Museum Tour Image from Google Maps, image capture Aug 2018. © 2019 Google
  • 20. Live stream of Shetland’s annual winter fire festival Produced by Promote Shetland and sponsored by NorthLink Ferries Over 20,000 viewers to the Facebook Live stream Coverage from 10 cameras around Lerwick plus drone footage Superfast broadband from Shetland Telecom enabled the complex stream Uphellyaa.org shetland.org/60n/blogs/posts/record-online-audience-uha facebook.com/NorthLinkFerries/videos/up-helly-aa-live-2019/413394739403113 Up Helly Aa Image by Vicky Brock © CC BY-SA 2.0 (flickr.com/photos/vickyb/5393121097)
  • 22. Before you do anything, you should know* why you’re doing it. * But it’s amazing how often people don’t!
  • 26. Once you know your objectives, you can make a strategic plan
  • 27. Objectives What are our ambitions, goals and targets? Review What went well? What could be better next time? What do the stats say? Strategy How will we achieve the objectives? Operations The Who, What & Whens – what is the process plan? Tactics What does the delivery of the strategy involve? Strategic planning process
  • 28. What goes into a live stream?
  • 29. What’s in a stream? “If you can live stream on your phone, why is what you do so complicated?”
  • 30. Capture Cameras and microphones Capture the action for your programme with one or more cameras and microphones, plus any other sources (VT, etc.) Action Cut, Edit, Direct Use software (or hardware) to choose what audio and video sources are used in the live programme at any moment. Processing Compress and Enhance Audio may need delayed to sync with the video, levels compressed and picture enhanced. Audio is embedded in the video. Encoding Encode for transmission The embedded audiovisual signal and transcoded to whatever formats the streaming server needs (e.g. H.264) Upload Upload Sending the live stream from the broadcast location to the server, via an uplink (like a MODEM) and internet connection. Distribution Serving your audience The streaming server will distribute your programme to your viewers, replicating the stream many times. Live Streaming Process Your smartphone has the potential to do the first five parts of the live streaming process!
  • 31. PRE-PRODUCTION POST-PRODUCTION PRELUDE PRODUCTION PUBLICATION PERPENSION Live Programme Making Framework
  • 33. How are you going to approach the project?
  • 39. Rehearsal Directing people Using camera(s) Lighting the action Set and staging Sound
  • 42. Live Streaming Platforms Mixlr YouTube Live Livestream Vimeo Live Facebook LivePeriscope Kickstarter LiveStageIt Twitch Music
  • 43. Live Encoding Software OBS ManyCam FMLE Livestream Studio Wirecast Livestream Producer
  • 44. All-in-one Live Streaming Equipment Mevo Standalone Livestream Device JVC GY-HM250E UHD 4K Streaming Camcorder Smartphone with live streaming accessories
  • 45. All-in-one Live Streaming Equipment MADV Mini Panoramic Camera addon for Android Smartphones YI 360 VR Camera All-in-one 4K 360° live streaming Teradek Vidiu Pro Portable hardware encoder
  • 49. Involve Start discussions in-stream or have an ask on socials beforehand Value What went well? What could be better next time? What do the stats say? Engage Participate in the discussion Respond Be reactive to your audience Moderate Steer the conversation and watch out for unsuitable comments in a public forum Monitoring your audience
  • 50. Choose your channel(s) – Twitter, Facebook, Chatroom, etc. Provide information Answer questions Be social Build your community
  • 52. There are various ways to monetise live streams. Before you do, consider what you may gain or lose. And think about the overall value of your live stream to your project or brand.
  • 53. Ads & partnerships Potentially lucrative deals but possible compromises on content and rights. Donation Flexible with low transaction costs but unpredictable return. Subscription Regular money but responsibility to serve your audience as promised. Pay-per-view Control pricing but limit the audience. Be aware of transaction and platform fees.
  • 56. What do your stats tell you about your audience and the success of your project?
  • 58. Facebook Insights YouTube Analytics Google Analytics Livestream Analytics Vimeo Statistics Analytical tools
  • 59. Understanding your audience Spikes and Trends Demographics Interests and Engagement
  • 61. DO 1 Ensure your bandwidth availability 2 Consider your lighting and camera views 3 Plan, rehearse and test everything 4 Have someone monitor your live stream 5 Engage with your viewers – be social
  • 62. DON’T 1 Use equipment without testing it thoroughly 2 Neglect contingency plans and backup kit 3 Complicate your setup and programme plans 4 Neglect sound and lighting quality 5 Expect your early live videos to be perfect!
  • 64. Going Live! What will you do when you stream your own show live?
  • 65. It’s A Wrap! Thanks for participating