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Experience Is The Product

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Peter Merholz

The document describes a new photographic apparatus designed for itinerant photographers, featuring a box containing a camera and a set of sensitized plates. It explains the operation of the camera, including the mirror mechanism, focusing adjustments, and the process of exposing and retrieving plates. Additionally, it touches on technological insights and user experience vision, referencing notable figures like Steve Jobs and the organization of digital photos through platforms like Flickr.

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