Jemalloc can help debug memory leaks in ATS plugins. It provides memory profiling by sampling memory allocations and dumping profiles to files. These profiles can then be viewed as gifs to analyze the call graph. The author provides two case studies where jemalloc helped identify leaks - a leak over months in ATS fronting APIs, and a 12 hour leak from a bug in their Brotli plugin. Jemalloc also improved ATS scalability by addressing issues with memory operations and plugins stressing the CPU to higher utilization.