Experiment Your Way to Product Success: Rapid Experimentation at Every Stage of Product Development
- 1. Rapid Experimentation at Every Stage of Product Development Tanya Koshy Brittany Shear With: Moderated by: TO USE YOUR COMPUTER'S AUDIO: When the webinar begins, you will be connected to audio using your computer's microphone and speakers (VoIP). A headset is recommended. Webinar will begin: 11:00 am, PST TO USE YOUR TELEPHONE: If you prefer to use your phone, you must select "Use Telephone" after joining the webinar and call in using the numbers below. United States: +1 (213) 929-4232 Access Code: 365-553-904 Audio PIN: Shown after joining the webinar --OR-- Experiment Your Way to Product Success Webinar Series
- 2. 2 Experiment Your Way to Product Success Webinar Series Optimizely is the world’s leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience. To learn more, visit https://www.optimizely.com/
- 3. 3 Experiment Your Way to Product Success Webinar Series Click on the Questions panel to interact with the presenters https://www.productmanagementtoday.com/webinar-s eries/experiment-your-way-to-product-success/
- 4. 4 Experiment Your Way to Product Success Webinar Series About Tanya Koshy Tanya Koshy is the VP of Product at UserTesting, where she leads the product strategy and vison for Usertesting's suite of products to build better solutions for testing products to improve user behavior. Tanya helps product managers, designers and user researchers better understand their customers by building tools that will connect businesses with their customers. Tanya has worked with reputable software companies sucha as Facebook, Google, and Groupon, among others. She holds an MBA from the Kellogg School of Management, and a BA from Stanford University. About Brittany Shear Brittany went to Emmanuel College, where she majored in Writing, Editing, and Publishing and minored in Marketing, Psychology, and Communications. She now works with Aggregage as an editor and webinar host on sites including CTO Universe, Product Management Today, and Connected Health Pulse. Webinar Series
- 5. Rapid Experimentation at Every Stage of Product Development DEC 2019
- 6. 6 Tanya Koshy VP of Product, UserTesting
- 7. Tactics to build an understanding of your customer Fast What You’ll Learn Validate your ideas at every stage of development. Don’t wait until launch!
- 8. 8 Validate & experiment at every stage
- 9. Key Product Questions Solution What’s the best, lightest solution I can build for them? Customer Who is my customer? Problem What is their problem?
- 10. Why This Matters ● Minimizing time to customer value wins! ● Evidence based decisions win! ● Avoid the second-guessing, debating, & HIPPOs that plague / slow down all PMs & Product Teams
- 11. I have an idea for a problem area I want to learn more about my customers’ needs/pains in this area Do people actually have the problem I think they have? Are people currently unsatisfied with their experience in this area? How do people solve their problem today?
- 12. 12 How often are you doing X? Describe your most recent experience doing X. What worked & what didn’t? What made doing X easy? Needs Discovery Interview Questions What are their pain points doing X? Great way to inspire new ideas for products / features to build. What made doing X frustrating/hard? What did you use to do X? How similar was your most recent experience to how you typically do X? How satisfied are you with X, in general? 1 = not at all, 5 = very
- 13. I have a better understanding of their overall experience and their biggest needs/pain points.
- 14. Prioritization Effort Impact Idea Idea Idea Idea Idea Idea
- 15. Do people understand the purpose of the solution? Do they find it valuable? Does the solution actually solve the problem? Does it solve it well?
- 16. 16 Feature 1 1 - 2 sentence description Feature 2 1 - 2 sentence description Feature 3 1 - 2 sentence description Template for Testing Product Ideas as a Landing Page Your 1-Line Value Prop Here
- 17. 17 Spend 1 - 2 mins reviewing the page, share your thoughts out loud as you do. What are your initial impressions? In your own words, based on this page, describe what this product does? Great Interview Questions Going through the page section by section, which one is most compelling to you? Why? Which is least compelling to you? Why? What must this product do, in addition to anything you saw here, that would get you to use it? How likely would you be to use this product?
- 18. We have a fine-tuned idea for a solution that customers find valuable.
- 19. Is the app easy to use? What is the first-time user experience like? Is it compelling? What do we need to improve?
- 20. We have validated that our solution is usable and have identified new areas for further improvement.
- 21. Tips for Maximum Efficiency ● Be transparent about key research questions, methodology, & success/decision criteria before starting research. ● Then do the research & share the findings with your team & stakeholders. ● Constantly reinforce an evidence-based approach to cut down on second-guessing & debating. ● Timebox research activities to move fast. 1 - 2 weeks.
- 22. 22 Experiment Your Way to Product Success Webinar Series Q&A Brittany Shear With: Moderated by: Tanya Koshy https://www.productmanagementtoday.com/webinar-series/exp eriment-your-way-to-product-success/