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Experimenting With Experimental Ethics
Adrian Howard (@adrianh) #SparkLDN
😇😈
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Most of what we read under
the name business ethics is
either sentimental common
sense, or a set of excuses for
being unpleasant

– For Business Ethics: A Critical Approach 

(Jones, Parker & Bos)
Experimenting with the Ethics of Experimentation, Spark the Change 2015
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The Trolley Problem
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The needs of the many, outweigh
the needs of the few, or the one
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KEEP
CALM
IT’S
COMPLICATED
1. Own it
… the myth of
the designer’s
lack of control
–Victor Papanek
… the myth of the
designer’s team’s
lack of control
–Victor Papanek
2. Articulate it
http://en.wikipedia.org/wiki/Hippocratic_Oath#/media/File:HippocraticOath.jpg
– Code of Professional Conduct of the User Experience Professionals Association
Ethical Principles

• Act in the best interest of everyone

• Be honest with everyone

• Do no harm and if possible provide benefits

• Act with integrity

• Avoid conflicts of interest

• Respect privacy, confidentiality, and anonymity

• Provide all resultant data
Experimenting with the Ethics of Experimentation, Spark the Change 2015
3. Apply it
Implied Consent
http://commons.wikimedia.org/wiki/File:ASDA_in_Keighley.jpg
Informed Consent
Experimenting with the Ethics of Experimentation, Spark the Change 2015
Gut Check
What’s the worse that can
happen?
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0.007
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https://en.wikipedia.org/wiki/File:Tower_of_london_from_swissre.jpg
4. Improve it
buildlearn
measure
productdata
ideas
1. Own

2. Articulate

3. Apply

4. Improve
All models are wrong, but some are useful.
Void where prohibited. Some assembly
required. Batteries not included. Any
resemblance to real persons, living or
dead is purely coincidental. Apply only
to affected area. May be too intense for
some viewers. Caveat emptor. Article is
provided as is without any warranties.
Other restrictions may apply.
1. Own

2. Articulate

3. Apply

4. Improve
1. Own

2. Articulate

3. Apply

4. Improve

5. Share
discoveryethics.com
@discoveryethics
Want more?
The latest Agile & Lean UX News

bit.ly/leanuxnews
Adrian Howard (@adrianh)

quietstars.com
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agile material” — @davidpetersimon

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there” — @LadiesThatUXATL

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“You should subscribe” — @brownpf

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