The Programmatic Revolution_Presentation_Silvia Alongi
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Programmatic is an automated way of buying and selling ad space through real-time auctions that allows advertisers to target audiences more effectively by removing humans from the process and using data and technology to reach the right customer with the right message at the right time. While programmatic advertising provides benefits like maximized budgets, efficiency, and insights, challenges remain around transparency, proving effectiveness, fraud, and developing understanding of the terminology.
The Programmatic Revolution_Presentation_Silvia Alongi
- 1. How Technology is transforming marketing THE PROGRAMMATIC REVOLUTION Silvia Alongi Programmatic
- 2. Programmatic is an automated way of buying and selling ad space Traditional media buying Involves human negotiations and manual insertion orders Target the wrong audience Real-Time Bidding (RTB) Referers to the purchase of ads throungh real-time auctions Allows advertisers to buy guaranteed ad impressions in advance from specific publisher sites Programmatic Advertising Technlogy Remove humans from the process Limit wasted impression Programmatic
- 3. Effective engagement with the target audience. Programmatic buying uses technology and audience insights to automatically buy and run a campaign in real time, reaching the right customer with the right message at the right time. Advertising appears only where it will have a significant impact on campaign objectives. Programmatic Programmatic is able to use advertiser first party data and third party data to target the best audience.
- 4. Benefits and Limits Maximizing of budget and efficiency, Impactful forms of advertising, Transparency and insights. Be more transparent Prove that ads work Be where people are Fraud and trust, Limited understanding and knowledge Confusion over terminology Programmatic