Explaining UX with a glass of lemonade
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A young girl named Amy Max starts a lemonade stand to boost people's brains for $1. She uses creative copywriting, images, and design to attract customers. Over time, she tweaks the product offerings and pricing based on customer behavior. 15 years later, Amy has grown her lemonade stand business into a company called Lemon-Aid, where she serves as CEO and employs people in copywriting, advertising, UX, and lean UX roles. The key to their success has been experimentation and teamwork while keeping an eye on the overall business goal.
Explaining UX with a glass of lemonade
- 1. Per Axbom — @axbom Explaining UX with a glass of lemonade
- 2. AMY MAX
- 3. AMY MAX
- 4. AMY MAX
- 5. AMY MAX
- 6. AMY MAX HA HA YOU CAN TRY DARLING...
- 7. AMY MAX
- 13. COUSIN CAROL ARTISTIC ADAM
- 14. COUSIN CAROL ARTISTIC ADAM
- 15. COUSIN CAROL ARTISTIC ADAM
- 16. COFFEE WILL LEAVE A STAIN LEMONADE WILL BOOST YOUR BRAIN! 1 MINUTE THIS WAY 1 dollar!
- 17. LEMONADE! BOOST YOUR BRAIN FOR 1 DOLLAR
- 18. LEMONADE! BOOST YOUR BRAIN FOR 1 DOLLAR
- 19. LEMON-MAID BOOST YOUR BRAIN FOR 1 DOLLAR
- 20. LEMON-MAID BOOST YOUR BRAIN FOR 1 DOLLAR
- 21. LEMON-MAID BOOST YOUR BRAIN FOR 1 DOLLAR
- 26. LEMON-MAID BOOST YOUR BRAIN FOR 2 DOLLARS
- 28. LEMON-MAID BOOST YOUR BRAIN ice 5 dollars!
- 29. WHATTHE LEMON-MAIDTEAM DID • Understood negative stress and the power of a stress- free environment • Understood the power of habits (coffee) and using it to their advantage • Attracted with copywriting, images and design • Made clear signage to guide and direct people • Created shareable items that helped others market the product • Used psychological phenomenons to increase the perceived value of the product • Listened to customers to continuously tweak and adapt product offerings based on customer behavior
- 30. 15YEARS LATER...
- 31. LEMON-AID CEO
- 32. LEMON-AID CEO Copywriter AD UX
- 33. LEMON-AID CEO Copywriter AD UX
- 34. LEMON-AID CEO Copywriter AD UX Lean UX
- 35. LEMON-AID CEO Copywriter AD UX Lean UX ”Experimentation and teamwork”
- 36. LEMON-AID CEO Copywriter AD UX Lean UX ”Experimentation and teamwork”
- 37. LEMON-AID CEO Copywriter AD UX Lean UX ”Experimentation and teamwork”
- 38. LEMON-AID CEO Copywriter AD UX Lean UX ”Experimentation and teamwork” keep an eye on the goal