#EXPLOIT #EXPLORE
Presentation from Sprint Breakfast Seminar 4 June 2015
w. Sverre Munck og Carl-Nicolai Wessmann
Calle
“How to #Explore”
p. 2-26
Sverre
“The Past Report”
Schibsted in light of
Exploit Explore
p. 27-70
HOW TO #EXPLORE
Carl-Nicolai on ambidexterity in leadership
Hotel Continental, June 2015
RiSK
What is innovation in your industry?
Mary Meeker Internet Trends 2015
www.kpcb.com/internet-trends
YOUR HOUSE -YOUR HOUSE
YOUR HOUSE IS ON FIRE
©TerraBuskerud
You House
Your House
Your House
Is On Fire
45M users worldwide Teachers / Students
Kahoot, game-based classroom response system
EDUCATION
The number of cars on the road will be reduced by 99%
– that means that the fleet will fall from 245M to just 2.4M.
PwC
TRANSPORT
ReWalk Robotics is a wearable robotic exoskeleton that provides powered
hip and knee motion to enable individuals with Spinal Cord Injury (SCI) to
stand upright and walk.
MEDICAL
Mark Zuckerberg
TELCOS
Online food shopping will capture more than NOK 10B of the Norwegian
convenience market alone in 3-5 years.
Arne Matre, DN 26. februar 2015
RETAIL
Millenials Are Just The Beginning
PEOPLE
IN MY HAPPY PLACE
ME?
Image:
animal-kid.com
Sverre Munck Interview 15.11.2006
TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLOIT EXPLORE FRAMEWORK
TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing EXPLOIT
EXPLOIT EXPLORE FRAMEWORK
TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
EXPLOIT EXPLORE FRAMEWORK
TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
EXPLOIT EXPLORE FRAMEWORK
TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
EXPLOIT EXPLORE FRAMEWORK
TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
EXPLOIT EXPLORE FRAMEWORK
MANAGING YOUR
INNOVATION STREAMS
TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
EXPLOIT EXPLORE FRAMEWORK
MANAGING YOUR
INNOVATION STREAMS
85
15
👍
You.
Yes, you.
You control the change.
4 things you can do.
YOU
COOL IS
DIFFERENT
HIRE COOL
© M. C. Escher
Explore
Exploit
AMBIDEXTERITY
TOP
“when you stumble, keep faith. And when you're
knocked down, get right back up and never listen to
anyone who says you can't or shouldn't go on.”
SCHIBSTED MEDIA GROUP
THE PAST REPORT
Sverre Munck on Managing Change in Schibsted
1995 - 2015
ContactE. HemingwayBack (6)
Bob, how did you go bankrupt?
3:16 AM 100%
The Sun Also Rises, 1926
ContactE. HemingwayBack (6)
3:16 AM 100%
Two ways…
The Sun Also Rises, 1926
Bob, how did you go bankrupt?
ContactE. HemingwayBack (6)
3:16 AM 100%
Two ways…
First gradually
The Sun Also Rises, 1926
Bob, how did you go bankrupt?
ContactE. HemingwayBack (6)
3:16 AM 100%
Two ways…
First gradually
Then suddenly 😲
The Sun Also Rises, 1926
Bob, how did you go bankrupt?
Is it a good framework to understand
Schibsted?
Audit of Schibsted using exploit explore
framework.
What can we learn from it?
TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
AUDIT SCHIBSTED IN EXPLOIT EXPLORE FRAMEWORK
MANAGING YOUR
INNOVATION STREAMS
175+ YRS HISTORY
1995 2000 2005 2010 2015
Vis@visen
AP Rubrikk
EXPLOIT EXPLOIT EXPLOIT EXPLOIT
EXPLORE EXPLORE EXPLORE EXPLORE
QUIT QUIT QUIT QUIT
“I glansperioden mellom 1995-97 økte Aftenposten
annonseomsetningen med 50% hvert år”
1995 2000 2005 2010 2015
FinnTech
AP Rubrikk
EXPLOIT EXPLOIT EXPLOIT EXPLOIT
EXPLORE EXPLORE EXPLORE EXPLORE
QUIT QUIT QUIT QUIT
Vis@visen
NEW
BRAND
GOVERNANCE
PEOPLE
TECHNOLOGY
BRAND
GOVERNANCE
Cultural strategy - Staffing
Per Eirik Marton
IT Manager
Rune Maurtvedt
Developer
Eivind Larre
Developer
Viktor Hansen
Developer
Karsten Mevassvik
Web designer
Tine Reuterdahl
Technical Director
Christoffer Solli
Sales Manager
Odd Doknæs
Market Manager
Endre Kolbjørnsen
Chief Business Developer
Anita Berger
Assistant
Anne Sandvin
Customer support
Brix Andersen
Customer support
Jon Gunnar Vold
Customer support
Mette Warhus
Technical support
Yvonne Seville
Customer support
Arne kaardahl
Chief Support Centre
Frode Nordseth
CFO
Nina Edvardsen
Marketing
Pål Snarvold
Market Manager
Knut Farstad
Sales
Kai Møller
Partner responsible
Christian Berg
MD
Real Estate LTD
Hanne Årbogen
Marketing
Eirik Bache Wiig
Market Manager CV
Kjersti Grøttås
Reasearch manager.
Ståle Hellerøy
Account manager
Nils Ola Bark
Market Manager
Morten Norder
MD
Jobb LTD
Reidar Bjørnstad
Sales
Terje Berget
Markedsjef
Lars Vangen Jordet
MD
Bil LTD
Terje Seljeseth
CEO
From newspaper
From recruiting
From real estate
From motor
From IT
From other
• Results orientation
• Entrepreneurship
• Competence
• Diversity
PEOPLE
TECHNOLOGY
TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
EXPLOIT EXPLORE FRAMEWORK
MANAGING YOUR
INNOVATION STREAMS
WE ENDED UP
MAKING IT HERE
WE TRIED FOR THREE
YEARS TO MAKE IT HERE
2002 WORLD IS FLAT
TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
EXPLOIT EXPLORE FRAMEWORK
MANAGING YOUR
INNOVATION STREAMS
SWEDEN LAUNCH
UP HERE
LOCAL HERO
TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
EXPLOIT EXPLORE FRAMEWORK
MANAGING YOUR
INNOVATION STREAMS
ACQUISITION
DISCUSSIONS WITH
BLOCKET TOOK US
HERE
Status 2004:
We had a proven concept - OLC
- Very Profitable
- Two different technologies and go-to-market
strategies
Hypothesis:
This can scale globally
Status 2004:
We had a proven concept - OLC
- Very Profitable
- Two different technologies and go-to-market
strategies
Question:
Which technology and which go-to-market
shall we use?
Hypothesis:
This can scale globally
Status 2004:
We had a proven concept - OLC
- Very Profitable
- Two different technologies and go-to-market
strategies
2004 EXPANSION
👑
NAILED IT
SCALED IT
PROOF
Revenues (MNOK)
Le Monde Weekend 5
January 2013
TOTAL TRANSFORMATION
Is it a good framework to understand
Schibsted?
Audit of Schibsted using exploit explore
framework.
What can we learn from it?
TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
AUDIT SCHIBSTED IN EXPLOIT EXPLORE FRAMEWORK
MANAGING YOUR
INNOVATION STREAMS
1995 2000 2005 2010 2015
FinnTech
AP Rubrikk
EXPLOIT EXPLOIT EXPLOIT EXPLOIT
EXPLORE EXPLORE EXPLORE EXPLORE
QUIT QUIT QUIT QUIT
Vis@visen
FinnTech
1995 2000 2005 2010 2015
FinnTech
AP Rubrikk
EXPLOIT EXPLOIT EXPLOIT EXPLOIT
EXPLORE EXPLORE EXPLORE EXPLORE
QUIT QUIT QUIT QUIT
Vis@visen
FinnTech
SchTelekom (WAP)
1995 2000 2005 2010 2015
FinnTech
AP Rubrikk
EXPLOIT EXPLOIT EXPLOIT EXPLOIT
EXPLORE EXPLORE EXPLORE EXPLORE
QUIT QUIT QUIT QUIT
Vis@visen
FinnTech
SchTelekom (WAP)
APPS
1995 2000 2005 2010 2015
FinnTech
AP Rubrikk
EXPLOIT EXPLOIT EXPLOIT EXPLOIT
EXPLORE EXPLORE EXPLORE EXPLORE
QUIT QUIT QUIT QUIT
Vis@visen
FinnTech
SchTelekom (WAP)
APPS
Is it a good framework to understand
Schibsted?
Audit of Schibsted using exploit explore
framework.
What can we learn from it?
Learnings
5
ORGANISATIONS
CULTURE
CAPABILITIES
COMPETITION
TECHNOLOGY
FORCES AT PLAY
Explorer
(Really) INDEPENDENT
YOU NEED NEW PEOPLE
EXPERIMENT
85 15
#Exploit #Explore Sverre&Calle
What is innovation in your industry?
THANK YOU!

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