XCREATELABS.BRUSSELS: UPCYCLING LOCAL ECONOMY
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The document outlines the operational program of the European Regional Development Fund (ERDF) in Brussels aimed at enhancing economic, social, and territorial cohesion through innovation in various sectors. Key objectives include supporting socio-economic development, promoting short supply chains, and tackling local challenges with a focus on sustainability and research. The plan involves establishing innovation labs and fostering co-creation to adapt to market disruptions and build an inclusive local economy.
![Choice
sectors
XCREATELABS
The
four
strategic
axes
are
based
on
two
principles
of
ac5on:
1. Combine
efforts
to
develop
economic
sectors
beneficial
to
employment
among
the
locals
and
have
a
posi6ve
impact
on
the
economic
development
of
the
Region.
– Media,
crea5ve
industry
and
tourism
– Soil
and
waste
– Sustainable
food
and
Catering
– Sustainable
construc6on
and
renewable
energy
– Health
and
services
to
people
– [ICT
as
transversal
sector]
2. Establishment
of
the
infrastructure
projects
in
the
most
vulnerable
areas
in
the
capital.](https://image.slidesharecdn.com/20140725presentationefrofinalen-140724160938-phpapp01/85/XCREATELABS-BRUSSELS-UPCYCLING-LOCAL-ECONOMY-7-320.jpg)
![B
IT
F
D
M
UX
ID
P
S
F
BUILD
MEASURE
LEARN
SECTORS
©Benoit
&
De
Mil
XCREATELABS:
UPCYCLING
LOCAL
ECONOMY
GAPS
S
M
F
R&D
STEP
3
The
PROBLEM
team
frames
the
different
GAPS
in
the
IDea5on
Lab
and
tries
to
understand
the
problem.
[LEARN]
The
SOLUTION
team
generates
different
solu6ons
and
selects
a
solu6on
for
prototyping.](https://image.slidesharecdn.com/20140725presentationefrofinalen-140724160938-phpapp01/85/XCREATELABS-BRUSSELS-UPCYCLING-LOCAL-ECONOMY-50-320.jpg)
![B
IT
F
D
M
UX
ID
P
S
F
BUILD
MEASURE
LEARN
SECTORS
©Benoit
&
De
Mil
XCREATELABS:
UPCYCLING
LOCAL
ECONOMY
GAPS
S
M
F
R&D
STEP
4
The
PROTOTYPE
team
makes
a
prototype.
[BUILD]
4
different
Labs
are
equiped
for
prototyping:
– Design
Lab
– Fablab
– Media
Lab
– Internet-‐of-‐
Things
Lab](https://image.slidesharecdn.com/20140725presentationefrofinalen-140724160938-phpapp01/85/XCREATELABS-BRUSSELS-UPCYCLING-LOCAL-ECONOMY-51-320.jpg)
![B
IT
F
D
M
UX
ID
P
S
F
BUILD
MEASURE
LEARN
SECTORS
©Benoit
&
De
Mil
XCREATELABS:
UPCYCLING
LOCAL
ECONOMY
GAPS
S
M
F
R&D
STEP
5
The
built
prototype
is
fed
back
to
the
UX
Lab
in
order
to
evaluate
the
closure
of
the
gaps.
[MEASURE]
We
con6nue
the
cycle
as
long
as
the
Prototype
is
not
Service
Fit.
(PSF-‐
condi5on)](https://image.slidesharecdn.com/20140725presentationefrofinalen-140724160938-phpapp01/85/XCREATELABS-BRUSSELS-UPCYCLING-LOCAL-ECONOMY-52-320.jpg)
![B
IT
F
D
M
UX
ID
P
S
F
BUILD
MEASURE
LEARN
SECTORS
©Benoit
&
De
Mil
XCREATELABS:
UPCYCLING
LOCAL
ECONOMY
GAPS
S
M
F
R&D
STEP
6+N+1
The
PROTOTYPE
team
makes
a
service-‐prototype.
[BUILD]](https://image.slidesharecdn.com/20140725presentationefrofinalen-140724160938-phpapp01/85/XCREATELABS-BRUSSELS-UPCYCLING-LOCAL-ECONOMY-54-320.jpg)
![B
IT
F
D
M
UX
ID
P
S
F
BUILD
MEASURE
LEARN
SECTORS
©Benoit
&
De
Mil
XCREATELABS:
UPCYCLING
LOCAL
ECONOMY
GAPS
S
M
F
R&D
STEP
6+N+2
The
built
service-‐
prototype
is
fed
back
to
the
UX
Lab
in
order
to
evaluate
the
closure
of
the
gaps.
[MEASURE]
We
con6nue
the
cycle
as
long
as
the
Service
is
not
Market
Fit.
(SMF-‐
condi5on)](https://image.slidesharecdn.com/20140725presentationefrofinalen-140724160938-phpapp01/85/XCREATELABS-BRUSSELS-UPCYCLING-LOCAL-ECONOMY-55-320.jpg)
![LABS,
LABS
&
LABS
• Product
Innova6on
Labs
– Fablab
[300m²,
ground
floor
building
B]
– Media
Lab
[200m²,
ground
floor
building
B]
– Design
Lab
[150m²,
second
floor
building
B]
– IoT
Lab
[infrastructure
spread
over
campus]
• Service
Innova6on
Labs
– CO-‐CREATION
space
[300m²,
second
floor
building
A]
• UX
Lab
• Idea6on
Lab
• Business
Lab
– Business
Cafe
[100m²,
first
floor
building
A]](https://image.slidesharecdn.com/20140725presentationefrofinalen-140724160938-phpapp01/85/XCREATELABS-BRUSSELS-UPCYCLING-LOCAL-ECONOMY-69-320.jpg)
XCREATELABS.BRUSSELS: UPCYCLING LOCAL ECONOMY
- 2. XCREATELABS.BRUSSELS UPCYCLING LOCAL ECONOMY Enforce cross crea6ve open service innova6on to leverage human capital in the Brussels region Erasmus University College Brussels Christophe Benoit S6jn De Mil
- 3. Overview • Opera6onal Program ERDF BRUSSELS 2020 • XCREATELABS • Cases • Infrastructure • Contact
- 4. Opera5onal Program ERDF 2020 The European Regional Development Fund (ERDF) aims to strengthen the economic, social and territorial cohesion within the European Union by restoring regional imbalances and to cope with the challenges of economic, social and territorial dispari6es. The ERDF contributes to the achievement of the Europe 2020 strategy for a smart, sustainable and inclusive growth to ensure a high level of employment, produc5vity and social cohesion in Europe.
- 5. Strategy Opera5onal Program Improve the city metabolism to answer challenges in terms of research, economics, energy and environment in an integrated manner, and to address territorial divisions in Brussels. • Support the socio-‐economic sectors of development • Support innova5on and ac6vi6es that respond to challenges in Brussels • Reloca5on of the economy for the benefit of ci6zens • Improving the living environment of the people of Brussels • Promo6ng short chains, func5onal economy and industrial ecology • Developing sustainable and innova5ve business models
- 6. Choice priority axis XCREATELABS Priority Axis 1: Strengthening research and improve the transfer and the development of innova5on • Specific Objec6ve 1.1: Increase the capacity for applied research related to the priority challenges iden6fied in the diagnosis • Specific Objec6ve 1.2: Increase Innova6on in SMEs
- 7. Choice sectors XCREATELABS The four strategic axes are based on two principles of ac5on: 1. Combine efforts to develop economic sectors beneficial to employment among the locals and have a posi6ve impact on the economic development of the Region. – Media, crea5ve industry and tourism – Soil and waste – Sustainable food and Catering – Sustainable construc6on and renewable energy – Health and services to people – [ICT as transversal sector] 2. Establishment of the infrastructure projects in the most vulnerable areas in the capital.
- 8. XCREATELABS • Disrup6on is around us • What’s going on – part 1? • ERDF project FabLabXL • What’s going on – part 2? • Make SME’s Disrup6on Proof • LeanFactory • Workflow in the LeanFactory
- 9. Disrup5on is around us
- 11. CRAFTSMANSHIP GOT LOST IN OUR LOCAL ECONOMY COMMODITIES AUTOMATION MASS-‐PRODUCTION
- 12. PHOTOGRAPHY, NEVER BEEN MORE POPULAR BUT LOCAL SHOPS DISAPPEARED FLICKR SNAPFISH SHUTTERFLY
- 13. THE MUSIC INDUSTRY CHANGED RADICALLY iTunes Last.fm Spo6fy
- 14. LOCAL BOOKSTORES DISAPPEARED AMAZON
- 15. ADVERTISING LOSTS A LOT OF TRACTION TO THESE GUYS GOOGLE FACEBOOK TWITTER
- 16. THE LOCAL RETAIL GETS DISRUPTED BY GLOBAL PLATFORMS GROUPON EBAY ZALANDO AMAZON
- 17. HOW WILL EDUCATION EVOLVE? COURSERA MOODLE UDACITY EDX
- 18. TAXIDRIVERS AFRAID TO LOSE THEIR JOBS UBER
- 19. HOTELBUSINESSES ARE GETTING DISRUPTED AIRBNB WIMDU
- 20. HOW CAN E-‐HEALTH IMPROVE OUR HEALTHCARE?
- 21. What’s going on – part 1?
- 22. Marc Andreessen Founder NETSCAPE “IN SHORT, SOFTWARE IS EATING THE WORLD”
- 24. Fablab Physical prototyping 3D prin6ng Lasercudng Milling Electronics CAD/CAM design
- 25. Media Lab Mul2media prototyping Greenkey Mo6on Capturing Open device suite Audiovisual equipment
- 26. EFRO project FABLABXL 1/2/2013-‐31/1/2015 “Assist 100 ambi2ous entrepreneurs in the make-‐ and crea2ve industry to build physical and mul2media-‐ prototypes”
- 27. SUCCES FABLABXL TripodMaker First Belgian 3D printer based on the Delta-‐printer. First startup in FabLabXL!
- 28. SUCCES FABLABXL TripodMaker Pieter-‐Jan Vandendriessche won the annual Bizidee compe66on on 30/5/2014
- 29. SUCCES FABLABXL Marconilabs Crea6on of Ada: the first beacon made for developpers
- 30. A L T N O V A C A S E S Introducing a very elegant wooden case with aluminum bezel for the Samsung Galaxy S4. Minimal design, perfect fit. Laser engraved customization. The first 50 subscribers will get a 30% discount Email Send more info to my email Made in Belgium SUCCES FABLABXL Altnova This crajsman got in touch with our fablab, and saw the huge poten6al of personalised custom made cases
- 31. SUCCES FABLABXL Spircan Some6mes, the opportuni6es are just within reach.. Check this fantas6c can closure!
- 32. SUCCES FABLABXL Beyond.io X-‐II is a social experiment bridging the intelligent mixtape and smartphone to share music with your friends!
- 33. What’s going on – part 2?
- 34. CROSS-‐ DISCIPLINARY SHARING of KNOWLEDGE and INFRASTRUCTURE INNOVATION CO-‐CREATION
- 35. Make SME’s DISRUPTION PROOF
- 37. DIGITAL DISRUPTION • Digital disruptors exploit digital pla^orms, they give the opportunity to the customer to access the plakorm whenever the customer choses in whatever place the customer is situated (flexibility). The disruptor has a business that is scalable and is able to present it to the customer almost free. • Digital disruptors generate more ideas more quickly. • Digital disruptors deliver total product experiences. • The power of one: What mamers most is how much you can mul6ply the power of each individual by using digital tools and exploi6ng digital plakorms.
- 39. OPEN SERVICES INNOVATION • Think of your Business (whether product or service) as an open service business in order to create and sustain differen6a6on in a commodity trap world. • Invite customers to co-‐create innova5on with you to generate the experiences they will value and reward • Use Open Innova6on to accelerate and deepen services innova6on, making innova6on less costly, less risky, and faster. Use Open Innova6on to help you turn your business into a pla^orm for others to build on. • Transform your business model with Open Services Innova5on, which will help you profit from your innova6on ac6vi6es. If you succeed in building a plakorm business model, you can also profit from others’ innova6on ac6vi6es as well.
- 41. RUNNING LEAN • Running Lean is a systema6c process for itera6ng from Plan A to a plan that works, before running out of resources. – Speed, learning and focus – Tes5ng a vision by measuring how customers behave – Engaging customers throughout the product development cycle – Tackle both product and market valida5on in parallel using short itera5ons – Disciplined and rigorous
- 42. LEANFACTORY Factory of the Future
- 43. METHODOLOGY • LEANFACTORY model – (short) CYCLE THROUGH FOLLOWING PHASES • USER EXPERIENCE – Search for the GAPS in the User eXperience of products and services – Evaluate the build prototypes • IDEATION – Frame the problems experienced by users – Define different solu6ons (product/service) to close the gaps • PROTOTYPING – Prototype a product/service – BUSINESS development runs in parallel during the cycles
- 44. EXTRA PRINCIPLES • LEANFACTORY injected with extra principles – OPEN SERVICES INNOVATION • Co-‐crea6on with customers • Services via plakorms – CIRCULAR ECONOMY • Focus on sustainability • Cradle to Cradle – INCLUSIVE – CROWDSOURCING • Clustering of actors in different sectors
- 45. B IT F D M UX ID P S F BUILD MEASURE LEARN SECTORS ©Benoit & De Mil XCREATELABS: UPCYCLING LOCAL ECONOMY GAPS S M F R&D WORKFLOW CYCLE User eXperience Lab IDea5on Lab PROTOTYPE Design Lab FabLab MediaLab Internet of Things Lab Business Lab R&D
- 46. LABS, LABS & LABS • Product Innova6on Labs – Fablab – Media Lab – Design Lab – Internet-‐of-‐Things Lab • Service Innova6on Labs – User eXperience Lab – Idea6on Lab – Business Lab
- 47. WORKFLOW IN THE LEANFACTORY
- 48. B IT F D M UX ID P S F BUILD MEASURE LEARN SECTORS ©Benoit & De Mil XCREATELABS: UPCYCLING LOCAL ECONOMY GAPS S M F R&D STEP 1 Business(es) and organisa6ons in the selected sectors are invited to get an innova5on screening in XCREATELABS.
- 49. B IT F D M UX ID P S F BUILD MEASURE LEARN SECTORS ©Benoit & De Mil XCREATELABS: UPCYCLING LOCAL ECONOMY GAPS S M F R&D STEP 2 Based on the briefing of these business(es) we invite (poten5al) customers to co-‐ create. In the User eXperience Lab we search for the GAPS users experience in using products/ services.
- 50. B IT F D M UX ID P S F BUILD MEASURE LEARN SECTORS ©Benoit & De Mil XCREATELABS: UPCYCLING LOCAL ECONOMY GAPS S M F R&D STEP 3 The PROBLEM team frames the different GAPS in the IDea5on Lab and tries to understand the problem. [LEARN] The SOLUTION team generates different solu6ons and selects a solu6on for prototyping.
- 51. B IT F D M UX ID P S F BUILD MEASURE LEARN SECTORS ©Benoit & De Mil XCREATELABS: UPCYCLING LOCAL ECONOMY GAPS S M F R&D STEP 4 The PROTOTYPE team makes a prototype. [BUILD] 4 different Labs are equiped for prototyping: – Design Lab – Fablab – Media Lab – Internet-‐of-‐ Things Lab
- 52. B IT F D M UX ID P S F BUILD MEASURE LEARN SECTORS ©Benoit & De Mil XCREATELABS: UPCYCLING LOCAL ECONOMY GAPS S M F R&D STEP 5 The built prototype is fed back to the UX Lab in order to evaluate the closure of the gaps. [MEASURE] We con6nue the cycle as long as the Prototype is not Service Fit. (PSF-‐ condi5on)
- 53. B IT F D M UX ID P S F BUILD MEASURE LEARN SECTORS ©Benoit & De Mil XCREATELABS: UPCYCLING LOCAL ECONOMY GAPS S M F R&D STEP 6+N When the Prototype passes the PSF-‐ condi5on, the SOLUTION team generates different solu6ons and selects a solu6on for prototyping a service.
- 54. B IT F D M UX ID P S F BUILD MEASURE LEARN SECTORS ©Benoit & De Mil XCREATELABS: UPCYCLING LOCAL ECONOMY GAPS S M F R&D STEP 6+N+1 The PROTOTYPE team makes a service-‐prototype. [BUILD]
- 55. B IT F D M UX ID P S F BUILD MEASURE LEARN SECTORS ©Benoit & De Mil XCREATELABS: UPCYCLING LOCAL ECONOMY GAPS S M F R&D STEP 6+N+2 The built service-‐ prototype is fed back to the UX Lab in order to evaluate the closure of the gaps. [MEASURE] We con6nue the cycle as long as the Service is not Market Fit. (SMF-‐ condi5on)
- 56. B IT F D M UX ID P S F BUILD MEASURE LEARN SECTORS ©Benoit & De Mil XCREATELABS: UPCYCLING LOCAL ECONOMY GAPS S M F R&D STEP 6+N+2+M+1 Once the Service passed the Service Market Fit test (SMF-‐condi5on) the Business Lab coaches the valorisa5on of the service.
- 57. B IT F D M UX ID P S F BUILD MEASURE LEARN SECTORS ©Benoit & De Mil XCREATELABS: UPCYCLING LOCAL ECONOMY GAPS S M F R&D REMARKS During each phase, the Business Lab is working in parallel with the other Labs to monitor and evaluate the progress. Each Lab is also responsible for R&D in its own field.
- 58. CASES
- 59. MEDIA, CREATIVE & TOURIST SECTOR “Imagine you arrive at the airport, and immediately you get personalised assistance via a service over an Internet-‐of-‐Things network”
- 60. MEDIA, CREATIVE & TOURIST SECTOR “Thanks to a tourist service a visitor gets rich and personalised mul2mediacontent about historic buildings and places in the smart city”
- 61. MEDIA, CREATIVE & TOURIST SECTOR “This intelligent museum service gives you an individual tour based on your personal profile of interests and cultural background”
- 62. MEDIA, CREATIVE & TOURIST SECTOR “No more one size fits all in educa2on! With MOOC’s we change the way people learn, and bring the best personalised learning-‐ experience to them”
- 63. MATERIALS & WASTE “With 3D prin2ng, a product is only build once you bought it. You can even design your own product and order it via a 3D prin2ng service”
- 64. MATERIALS & WASTE “Creators and craQsmen working together in an Upcycling business to create beau2full designs. Say no to waste!”
- 65. HEALTHCARE & SERVICES “Thanks to ambient assisted living and virtual assistance elderly can enjoy their aging without geUng isolated from family, friends, neighbours and carers ”
- 66. HEALTHCARE & SERVICES “Local retailers got back in town with a personalised service for their customers. No more need to search your products on Amazon!”
- 67. INFRASTRUCTURE
- 68. LABS, LABS & LABS • The Erasmus University College Brussels will invest in the construc5on and expansion of the seven labs and a business cafe at its premises • These labs facilitate the networking, cross-‐ crea5on and co-‐working • In total, 1050m² is provided for this project – already forseen at our campus Kaai along the Canal (Priority Interven5on Zone)
- 69. LABS, LABS & LABS • Product Innova6on Labs – Fablab [300m², ground floor building B] – Media Lab [200m², ground floor building B] – Design Lab [150m², second floor building B] – IoT Lab [infrastructure spread over campus] • Service Innova6on Labs – CO-‐CREATION space [300m², second floor building A] • UX Lab • Idea6on Lab • Business Lab – Business Cafe [100m², first floor building A]
- 70. Fablab 300m² To be expanded with addi6onal hardware: – 3D printers – Waterjetcumer – CNC milling – Welding
- 71. Media Lab 200m² To be expanded with addi6onal hardware: – Green key ligh6ng – Mo6on capture – Audio/Video capturing – Device suite
- 72. Design Lab 150m² To be constructed Hardware: – Sketching material – Visualisa6on – Presenta6on tools – Access points
- 73. Internet-‐of-‐Things Lab Spread over campus To be constructed Hardware: – iBeacons – Mobile devices – Wearables – Access points
- 74. UX Lab 100m² To be constructed Hardware: – Furniture – Test/Observe/ Evaluate – Mirror – Access points
- 75. ID Lab 100m² To be constructed Hardware: – Furniture – Idea6ontools – Access points
- 76. Business Lab 100m² To be constructed Hardware: – Furniture – Access points
- 77. Business Cafe 100m² To be constructed Hardware: – Furniture – Access points – Coffee machine J