Exploring the Google Analytics API
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This document provides an overview of the Google Analytics API, including how to authenticate and make requests to retrieve analytics data programmatically. It discusses the benefits of using the API such as increased productivity and access to more data and dimensions compared to the core reporting interface. Examples are given of retrieving metrics and dimensions, filtering results, handling response objects, and other API concepts and options. Limits and other Google Analytics APIs are also briefly mentioned.
![client_secrets.json
{
"installed":
{
"auth_uri":"https://accounts.google.com/o/oauth2/auth",
"client_secret":"CleKR0UzPYhfTbjPb3TgeQRBw",
"token_uri":"https://accounts.google.com/o/oauth2/token",
"client_email":"",
"redirect_uris":["urn:ietf:wg:oauth:2.0:oob","oob"],
"client_x509_cert_url":"",
"client_id":"395901729588.apps.googleusercontent.com",
"auth_provider_x509_cert_url":"https://www.googleapis.com/oauth2/v1/
certs"
}
}](https://image.slidesharecdn.com/intercon-ga-api-111022183015-phpapp01/85/Exploring-the-Google-Analytics-API-20-320.jpg)
![Handle the results
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Exploring the Google Analytics API
- 1. Exploring the Google Analytics API Vanessa Sabino @bani
- 2. Google Analytics It’s all about Data • Web sites • Mobile apps • Coffee makers* • Etc. * http://youtu.be/C27yMQOS8n0
- 4. Goals & Conversion Optimization
- 5. The Core Reporting API https://developers.google.com/analytics/devguides/reporting/core/v3/
- 6. Why use the API? 1. Productivity (and less sampling) http://xkcd.com/303/
- 7. Why use the API? 1. Productivity 2. + Results max-results=10,000
- 8. Why use the API? 1. Productivity 2. + Results 3. + Dimensions Up to 7 dimensions!
- 9. Why use the API? 1. Productivity 2. + Results 3. + Dimensions 4. Visualization http://tinyurl.com/GA-Apps
- 10. Why use the API? 1. Productivity 2. + Results 3. + Dimensions 4. Visualization 5. Web apps http://sumall.com/
- 11. Why use the API? 1. Productivity 2. + Results 3. + Dimensions 4. Visualization 5. Web apps 6. Data storage
- 12. API Concepts
- 14. Filters & Segments Metrics == Equals != Does not equal > Greater than < Less than >= Greater than or equal to <= Less than or equal to Dimensions == / != Exact match =@ / !@ Contains substring =~ / !~ Contains a match for the regular expression , Or ; And https://developers.google.com/analytics/devguides/reporting/core/v3/reference#filterSyntax
- 15. Data Feed https://www.googleapis.com/analytics/v3/data/ga ?ids=ga:12345 * &dimensions=ga:source,ga:medium &metrics=ga:visits,ga:bounces * &sort=-ga:visits &filters=ga:medium%3D%3Dreferral &segment=gaid::10 &start-date=2011-10-01 * &end-date=2011-10-31 * &start-index=10 &max-results=100 &prettyprint=true * = required
- 17. Steps to use the API 1. Authenticate 2. Get your data 3.
- 20. client_secrets.json { "installed": { "auth_uri":"https://accounts.google.com/o/oauth2/auth", "client_secret":"CleKR0UzPYhfTbjPb3TgeQRBw", "token_uri":"https://accounts.google.com/o/oauth2/token", "client_email":"", "redirect_uris":["urn:ietf:wg:oauth:2.0:oob","oob"], "client_x509_cert_url":"", "client_id":"395901729588.apps.googleusercontent.com", "auth_provider_x509_cert_url":"https://www.googleapis.com/oauth2/v1/ certs" } }
- 21. Python Library ¤ Python: Versions 2.5, 2.6, or 2.7 ¤ easy_install / pip google-api-python-client ¤ Download file for Google AppEngine ¤ https://developers.google.com/api-client-library/ python/start/installation
- 22. Authorize ¤ Copy hello_analytics_api_v3_auth.py import auth_helper from apiclient.errors import HttpError from oauth2client.client import AccessTokenRefreshError service = auth_helper.initialize_service()
- 23. Get your data * https://www.google.com/analytics/web/?hl=en&pli=1#dashboard/ ViBLgd51S7YHgitTK4MoYQ/a4126737w34427220p33794370/ service.data().ga().get( ids='ga:' + profile_id*, start_date='2013-‐07-‐01', end_date='2013-‐08-‐01', metrics='ga:visits', dimensions='ga:source', sort='-‐ga:visits,ga:source', filters='ga:medium==organic', max_results='25').execute() CoreReportingAPIQuery
- 24. Handle the results for row in results.get('rows'): output = [] for cell in row: output.append('%16s' % cell) print ''.join(output)
- 25. Handle the results for header in results.get('columnHeaders'): print '%s: %s -‐ %s' % ( header.get('name'), header.get('columnType'), header.get('dataType')) ga:source: DIMENSION - STRING ga:visits: METRIC - INTEGER
- 26. Handle the results totals = results.get('totalsForAllResults') for metric_name, metric_total in totals.iteritems(): print '%s = %s' % (metric_name, metric_total)
- 27. More data ¤ results.get('containsSampledData') ¤ results.get('profileInfo') ¤ info.get('webPropertyId') # UA-XXXXXXX-X ¤ info.get('profileId') ¤ info.get('profileName') ¤ results.get('itemsPerPage') ¤ results.get('totalResults’)
- 28. Limits and Quotas ¤ Quotas ¤ 10,000 requests / profile/ day ¤ 10 concurrent requests per profile ¤ Dimensions and Metrics ¤ 7 dimensions ¤ 10 metrics ¤ Valid combinations ¤ Regular expressions: 128 characters
- 29. Other Google Analytics APIs ¤ Multi-Channel Funnels Reporting API ¤ https://developers.google.com/analytics/devguides/reporting/mcf/v3/ ¤ Management API ¤ https://developers.google.com/analytics/devguides/config/mgmt/v3/ ¤ Real Time Reporting API ¤ http://analytics.blogspot.ca/2013/08/google-analytics-launches-real- time-api.html ¤ See also: Google Analytics superProxy ¤ https://developers.google.com/analytics/solutions/google- analytics-super-proxy