The study reviews the application of sentiment analysis (SA) in business decision-making through an analysis of 523 research articles on social media data published between 2018 and 2022. It employs a bibliometric review to identify trends, influential works, and collaboration patterns in the field, highlighting major themes such as innovation and efficiency. Results indicate a significant increase in publications, particularly in 2021, emphasizing the growing importance of sentiment analysis for understanding consumer emotions on social media.