Overcome the traditional barriers to data
integration
From 60% to 80% of data integration consists of simply
moving data. Another 10% to 20% of data integration is
concerned with data type manipulations, and everything
else involves transforming the data, which is typically less
than 15% of the time organizations invest in data
integration.
Today’s data integration tools are inefficient and expensive;
too complex and labor intensive; and they scale with
difficulty and are based on obsolete, CPU-based pricing
models. It’s time to discover a smarter, faster and lower-
cost alternative to the conventional approach to data
integration.
As the leader in semantic data integration, expressor
software tackles the complexity and cost of enterprise IT
projects with a metadata-driven solution that delivers
breakthrough development productivity and data
processing performance at a significant price/performance
advantage.
And you can download it today for free at
www.expressorStudio.com.
Next-generation data integration with
game-changing ease-of-use
expressor Studio is a free, downloadable enterprise-class
data integration application. It provides game-changing
ease-of-use with a drag-and-drop and wizard-driven
interface that allows developers to easily:
•	 Connect to standard data sources and targets
•	 Map data to common business names and types
•	 Design and run complex data flow applications in 	
	 minutes
expressor Studio is a high-reward, low-risk option that
allows organizations to immediately get started and benefit
from semantic data integration. With expressor Studio,
expressor software delivers enterprise-class ETL onto the
desktop.
Developers benefit from a familiar Microsoft Office-like
look-and-feel and a fast, embedded engine that allows
them to create and run reusable data mappings in minutes.
expressor Studio monitors your activities and provides
context-sensitive help and enables design-time application
validation. And most importantly, expressor Studio can be
downloaded from www.expressorStudio.com for free—with
no strings attached.
You can create reusable business rules, collaborate with
team members and design, test and run integration
applications right from within your Windows desktop.
www.expressor-software.com 	
expressor Studio features a familiar, Microsoft Office-like
graphical interface, with tabs for streamlined configuration and
operations and a context-sensitive ribbon toolbar for convenient
access to frequently used features.
expressor Studio
Design and run complex data flow applications
in minutes—for free!
“With expressor 3.0 and the new expressor Studio,
expressor software is providing the tools necessary
for helping IT departments manage the variability in
their data input sources and effectively leverage
metadata in their actual ETL processes.”
- Tim Benninghoff
director of data services for REACH3
1	 expressor®
—redefining data integration
2	 expressor®
—redefining data integration www.expressor-software.com 	
Semantic Types simplify data mapping
expressor Studio extends expressor software’s unique
semantic integration capabilities with Semantic Types—a
powerful new approach to data mapping and
transformation that greatly reduces your time-to-value.
Instead of defining point-to-point, source-to-target
mappings and individual rules, you can define a Semantic
Type representative of business data, create business rules
you want to apply and then implement canonical mapping
to map sources and targets to that same Semantic Type.
Since the Semantic Types are captured as reusable
artifacts, you can use them within your data flows and build
up semantic models of everything that is happening in your
enterprise. With expressor Studio, developers can simplify
data mapping through unique name and type
rationalization, and can:
•	 Automate data type conversions and eliminate 		
	 conversion errors
•	 Build new Semantic Types from existing types and	
	 reuse types in existing and new applications
•	 Create multiple, reusable business rules and apply them 	
	 repeatedly
•	 Rationalize source and target field names to improve 	
	 user communication and data governance
•	 Easily implement data quality rules and constraints	
•	 Check the validity of a data flow application before 	
	 deploying
expressor Studio 3.0 highlights:
Connect
•	 High-performance drivers and bulk loaders for major 	
	 RDBMS and datawarehouse appliances
•	 Generic ODBC support
•	 Powerful support for flat files, XML and other data 	
	 sources
Map
•	 New, canonical data mapping approach
•	 Semantic Types form the foundation for reusable data 	
	 mappings and constraints
Transform
•	 Comprehensive set of transformation operators
•	 Extensible, built-in standard function library
•	 Easy to use, adaptive scripting language
•	 Property-driven and wizard-driven operator 		
	 configuration
Share
•	 Flexible workspaces for projects and libraries
•	 Shared library model for all metadata artifacts, including 	
	 abstracted data types, business rules and connections
Develop
•	 Familiar Microsoft Office 2010-style interface
•	 Drag-and-drop graphical application development
•	 Design-time application validation
•	 Guided development and context-sensitive help
•	 Off-line development
•	 Downloadable install
•	 Windows XP and Windows 7 support
•	 Additional functionality available via a commercial 	
	 license:
	 - Team collaboration
Deploy
•	 Embedded data processing engine
•	 Native pipeline parallelism
•	 Processes hierarchical data in-flight
•	 Additional functionality available via a commercial 	
	 license:
	 - Remote data processing
	 - Native partition parallelism with expressor channels
	 - Integration capabilities with third-party schedulers
	 - Windows Server and Red Hat Linux deployment
	 - Deployment on multiple data processing engines
expressor Studio includes a Transform Editor that allows
developers to leverage pre-built functions via a friendly
graphical interface to swiftly design data integration
transformations.
expressor Studio avoids labor-intensive point-to-point mapping and
allows you to leverage Semantic Types to simplify data mapping.
“I’ve seen expressor Studio and like the fact that the
company now offers a free, downloadable product
with lots of cool capabilities.”
- Andy Leonard
SQL Server MVP and SSIS guru
3	 expressor®
—redefining data integration www.expressor-software.com 	
Community Center support
You can access online support by visiting
www.expressorCommunity.com and logging into the new
expressor Community Center, a vibrant online resource.
You can review blogs, forums, tutorials, a knowledge base
and online documentation, and benefit from free
community support offered by expressor software
personnel and the growing community of expressor Studio
users.
System requirements
expressor Studio includes an embedded version of
expressor’s high-performance data processing engine, and
it runs on Windows XP Service Pack 3 32-bit and 64-bit
platforms and Windows 7 Professional/Enterprise 32-bit
and 64-bit platforms. It requires 2 GB of RAM, .NET 3.5 or
higher and Microsoft Visio 2007 or 2010, and is available
as a free download in expressor Community Edition, with
an annual email and telephone support subscription
starting at $1,150 for a single user.
Upgrade to commercial
expressor 3.0 license
expressor Studio is available as a free download, and it
also serves as an important component of expressor 3.0
software, an enterprise-class data integration platform that
delivers game-changing ease-of-use, performance and
reusable data mappings—yet costs up to 80% less than
alternative products.
Just download the free expressor Community Edition, and
then as you realize the tremendous benefits of expressor
Studio you can consider a commercial license of expressor
3.0 software to add functionality and support additional
users.
expressor is available in three editions tailored to support
the needs of specific data integration users, applications
and environments:
expressor Community Edition is the free, downloadable
version of expressor Studio, which is designed for
individual developers and consultants. As your use cases
and requirements increase, you can seamlessly transition
to the commercial editions.
expressor Standard Edition is designed for small-to-
medium sized project teams building data services, data
marts and large data migrations. It includes expressor
Studio and adds a design-time metadata repository to
enable project reuse and version management. It also
includes a standalone runtime version of the expressor
Data Processing Engine that enables remote development
and partition parallelism deployment on high-performance
Windows Server and Red Hat Linux platforms.
expressor Enterprise Edition is designed for fast-growing
or large organizations building enterprise data warehouses
or performing data mart consolidations, operational data
integration or master data management. It includes
expressor Studio, the same Data Processing Engine as
expressor Standard Edition and an enterprise version of
expressor Repository, which collects, stores and manages
design-time and operational metadata to enable reporting
on data lineage, data governance and application
performance. expressor Enterprise Edition also facilitates
fine-grained, role-based development to allow multiple
user roles—including developers, data stewards and data
analysts—to participate in the application development
process.
This example shows the
increased efficiencies enabled by
Semantic Types. The Account
Numbers, which were in a string
field—need to be represented as
integers to guarantee consistent
processing across the data flow.
Data rules and constraints are
captured in expressor Studio
when building this data flow, and
then applied throughout the data
flow to avoid the cost and time of
transformations and accelerate—
and simplify—data integration.
“The graphical, color-coded user interface of expressor
Studio all but eliminates the need for training by guiding
you through each step of developing an expressor ETL
job. My one-word description for the new user interface
is that it is ‘fantastic’.”
- Scott Morgan, data warehouse architect for H. Lee
Moffitt Cancer Center & Research Institute
4	 expressor®
—redefining data integration www.expressor-software.com 	
©2010 expressor software corporation. expressor and redefining data integration are trademarks of expressor software
corporation. All other trademarks or trade names are properties of their respective owners. All rights reserved.
Download expressor Studio today
because:
•	 It’s free—you can download enterprise-class ETL 		
	 capabilities onto your desktop today with no hassle 	
	 and 	no strings attached
•	 You can build and run your first application in 		
	 minutes—and dramatically increase your productivity
•	 expressor Studio is easy-to-use, and it leverages the 	
	 Microsoft Office 2010 look-and-feel that you’ve already 	
	 become familiar with using
•	 New, simplified data mappings make point-to-point 	
	 data mapping a thing of the past and allow you to 	
	 re-use artifacts and enhance your productivity
•	 An embedded engine processes data on your desktop 	
	 at blazing speed so you can achieve immediate results
•	 You gain access to an energetic online community of 	
	 expressor Studio users that allows you to benefit from 	
	 online education and support
•	 expressor Studio is a high-reward, low-risk option that 	
	 allows you to immediately benefit from semantic data	
	 integration—while offering an upgrade path when you 	
	 need additional functionality or broader deployment
•	 You can seamlessly upgrade your expressor 		
	 Community Edition applications to the commercial 	
	 versions of expressor 3.0—the expressor Standard and 	
	 Enterprise Editions
About expressor software
expressor software knows data integration—and we know
today’s most capable data integration tools are too complex
and too expensive. Our vision is to provide enterprise-class
data integration software that is cost-effective, fast and easy
to use.
expressor’s game-changing usability enables you to use less
technical, lower-cost development resources. Our unique,
active metadata foundation simplifies data mapping and
transformation to reduce your time-to-value. And our
dramatically lower cost makes it easy to justify replacing
your brittle and expensive hand-coded implementations or
underperforming in-house ETL tools. expressor 3.0 is a
comprehensive design, development and deployment
platform available in three editions tailored to support the full
range of data integration applications, from tactical data
migrations to the largest enterprise data warehouses and
strategic, predictive analytics.
To learn more about what makes expressor the leader
in affordable, enterprise-class data integration, visit
www.expressor-software.com and download the free
expressor Studio at www.expressorStudio.com.
Increase the reward and
reduce the risk of data
integration
Are you happy with the performance
and time-to-value of your ETL
software? It’s time to discover a
smarter, faster and lower-cost
alternative to the conventional
approach to data integration.
Download the free expressor Studio
at www.expressorStudio.com and
you’ll be able to start building
complex data flows—in just minutes!expressor Studio is available for free as the Community Edition, and you can further
leverage its power by evolving to expressor Standard or Enterprise Edition commercial
licenses to add power and capabilities as your data integration needs evolve.

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expressor Studio 3.0

  • 1. Overcome the traditional barriers to data integration From 60% to 80% of data integration consists of simply moving data. Another 10% to 20% of data integration is concerned with data type manipulations, and everything else involves transforming the data, which is typically less than 15% of the time organizations invest in data integration. Today’s data integration tools are inefficient and expensive; too complex and labor intensive; and they scale with difficulty and are based on obsolete, CPU-based pricing models. It’s time to discover a smarter, faster and lower- cost alternative to the conventional approach to data integration. As the leader in semantic data integration, expressor software tackles the complexity and cost of enterprise IT projects with a metadata-driven solution that delivers breakthrough development productivity and data processing performance at a significant price/performance advantage. And you can download it today for free at www.expressorStudio.com. Next-generation data integration with game-changing ease-of-use expressor Studio is a free, downloadable enterprise-class data integration application. It provides game-changing ease-of-use with a drag-and-drop and wizard-driven interface that allows developers to easily: • Connect to standard data sources and targets • Map data to common business names and types • Design and run complex data flow applications in minutes expressor Studio is a high-reward, low-risk option that allows organizations to immediately get started and benefit from semantic data integration. With expressor Studio, expressor software delivers enterprise-class ETL onto the desktop. Developers benefit from a familiar Microsoft Office-like look-and-feel and a fast, embedded engine that allows them to create and run reusable data mappings in minutes. expressor Studio monitors your activities and provides context-sensitive help and enables design-time application validation. And most importantly, expressor Studio can be downloaded from www.expressorStudio.com for free—with no strings attached. You can create reusable business rules, collaborate with team members and design, test and run integration applications right from within your Windows desktop. www.expressor-software.com expressor Studio features a familiar, Microsoft Office-like graphical interface, with tabs for streamlined configuration and operations and a context-sensitive ribbon toolbar for convenient access to frequently used features. expressor Studio Design and run complex data flow applications in minutes—for free! “With expressor 3.0 and the new expressor Studio, expressor software is providing the tools necessary for helping IT departments manage the variability in their data input sources and effectively leverage metadata in their actual ETL processes.” - Tim Benninghoff director of data services for REACH3 1 expressor® —redefining data integration
  • 2. 2 expressor® —redefining data integration www.expressor-software.com Semantic Types simplify data mapping expressor Studio extends expressor software’s unique semantic integration capabilities with Semantic Types—a powerful new approach to data mapping and transformation that greatly reduces your time-to-value. Instead of defining point-to-point, source-to-target mappings and individual rules, you can define a Semantic Type representative of business data, create business rules you want to apply and then implement canonical mapping to map sources and targets to that same Semantic Type. Since the Semantic Types are captured as reusable artifacts, you can use them within your data flows and build up semantic models of everything that is happening in your enterprise. With expressor Studio, developers can simplify data mapping through unique name and type rationalization, and can: • Automate data type conversions and eliminate conversion errors • Build new Semantic Types from existing types and reuse types in existing and new applications • Create multiple, reusable business rules and apply them repeatedly • Rationalize source and target field names to improve user communication and data governance • Easily implement data quality rules and constraints • Check the validity of a data flow application before deploying expressor Studio 3.0 highlights: Connect • High-performance drivers and bulk loaders for major RDBMS and datawarehouse appliances • Generic ODBC support • Powerful support for flat files, XML and other data sources Map • New, canonical data mapping approach • Semantic Types form the foundation for reusable data mappings and constraints Transform • Comprehensive set of transformation operators • Extensible, built-in standard function library • Easy to use, adaptive scripting language • Property-driven and wizard-driven operator configuration Share • Flexible workspaces for projects and libraries • Shared library model for all metadata artifacts, including abstracted data types, business rules and connections Develop • Familiar Microsoft Office 2010-style interface • Drag-and-drop graphical application development • Design-time application validation • Guided development and context-sensitive help • Off-line development • Downloadable install • Windows XP and Windows 7 support • Additional functionality available via a commercial license: - Team collaboration Deploy • Embedded data processing engine • Native pipeline parallelism • Processes hierarchical data in-flight • Additional functionality available via a commercial license: - Remote data processing - Native partition parallelism with expressor channels - Integration capabilities with third-party schedulers - Windows Server and Red Hat Linux deployment - Deployment on multiple data processing engines expressor Studio includes a Transform Editor that allows developers to leverage pre-built functions via a friendly graphical interface to swiftly design data integration transformations. expressor Studio avoids labor-intensive point-to-point mapping and allows you to leverage Semantic Types to simplify data mapping. “I’ve seen expressor Studio and like the fact that the company now offers a free, downloadable product with lots of cool capabilities.” - Andy Leonard SQL Server MVP and SSIS guru
  • 3. 3 expressor® —redefining data integration www.expressor-software.com Community Center support You can access online support by visiting www.expressorCommunity.com and logging into the new expressor Community Center, a vibrant online resource. You can review blogs, forums, tutorials, a knowledge base and online documentation, and benefit from free community support offered by expressor software personnel and the growing community of expressor Studio users. System requirements expressor Studio includes an embedded version of expressor’s high-performance data processing engine, and it runs on Windows XP Service Pack 3 32-bit and 64-bit platforms and Windows 7 Professional/Enterprise 32-bit and 64-bit platforms. It requires 2 GB of RAM, .NET 3.5 or higher and Microsoft Visio 2007 or 2010, and is available as a free download in expressor Community Edition, with an annual email and telephone support subscription starting at $1,150 for a single user. Upgrade to commercial expressor 3.0 license expressor Studio is available as a free download, and it also serves as an important component of expressor 3.0 software, an enterprise-class data integration platform that delivers game-changing ease-of-use, performance and reusable data mappings—yet costs up to 80% less than alternative products. Just download the free expressor Community Edition, and then as you realize the tremendous benefits of expressor Studio you can consider a commercial license of expressor 3.0 software to add functionality and support additional users. expressor is available in three editions tailored to support the needs of specific data integration users, applications and environments: expressor Community Edition is the free, downloadable version of expressor Studio, which is designed for individual developers and consultants. As your use cases and requirements increase, you can seamlessly transition to the commercial editions. expressor Standard Edition is designed for small-to- medium sized project teams building data services, data marts and large data migrations. It includes expressor Studio and adds a design-time metadata repository to enable project reuse and version management. It also includes a standalone runtime version of the expressor Data Processing Engine that enables remote development and partition parallelism deployment on high-performance Windows Server and Red Hat Linux platforms. expressor Enterprise Edition is designed for fast-growing or large organizations building enterprise data warehouses or performing data mart consolidations, operational data integration or master data management. It includes expressor Studio, the same Data Processing Engine as expressor Standard Edition and an enterprise version of expressor Repository, which collects, stores and manages design-time and operational metadata to enable reporting on data lineage, data governance and application performance. expressor Enterprise Edition also facilitates fine-grained, role-based development to allow multiple user roles—including developers, data stewards and data analysts—to participate in the application development process. This example shows the increased efficiencies enabled by Semantic Types. The Account Numbers, which were in a string field—need to be represented as integers to guarantee consistent processing across the data flow. Data rules and constraints are captured in expressor Studio when building this data flow, and then applied throughout the data flow to avoid the cost and time of transformations and accelerate— and simplify—data integration. “The graphical, color-coded user interface of expressor Studio all but eliminates the need for training by guiding you through each step of developing an expressor ETL job. My one-word description for the new user interface is that it is ‘fantastic’.” - Scott Morgan, data warehouse architect for H. Lee Moffitt Cancer Center & Research Institute
  • 4. 4 expressor® —redefining data integration www.expressor-software.com ©2010 expressor software corporation. expressor and redefining data integration are trademarks of expressor software corporation. All other trademarks or trade names are properties of their respective owners. All rights reserved. Download expressor Studio today because: • It’s free—you can download enterprise-class ETL capabilities onto your desktop today with no hassle and no strings attached • You can build and run your first application in minutes—and dramatically increase your productivity • expressor Studio is easy-to-use, and it leverages the Microsoft Office 2010 look-and-feel that you’ve already become familiar with using • New, simplified data mappings make point-to-point data mapping a thing of the past and allow you to re-use artifacts and enhance your productivity • An embedded engine processes data on your desktop at blazing speed so you can achieve immediate results • You gain access to an energetic online community of expressor Studio users that allows you to benefit from online education and support • expressor Studio is a high-reward, low-risk option that allows you to immediately benefit from semantic data integration—while offering an upgrade path when you need additional functionality or broader deployment • You can seamlessly upgrade your expressor Community Edition applications to the commercial versions of expressor 3.0—the expressor Standard and Enterprise Editions About expressor software expressor software knows data integration—and we know today’s most capable data integration tools are too complex and too expensive. Our vision is to provide enterprise-class data integration software that is cost-effective, fast and easy to use. expressor’s game-changing usability enables you to use less technical, lower-cost development resources. Our unique, active metadata foundation simplifies data mapping and transformation to reduce your time-to-value. And our dramatically lower cost makes it easy to justify replacing your brittle and expensive hand-coded implementations or underperforming in-house ETL tools. expressor 3.0 is a comprehensive design, development and deployment platform available in three editions tailored to support the full range of data integration applications, from tactical data migrations to the largest enterprise data warehouses and strategic, predictive analytics. To learn more about what makes expressor the leader in affordable, enterprise-class data integration, visit www.expressor-software.com and download the free expressor Studio at www.expressorStudio.com. Increase the reward and reduce the risk of data integration Are you happy with the performance and time-to-value of your ETL software? It’s time to discover a smarter, faster and lower-cost alternative to the conventional approach to data integration. Download the free expressor Studio at www.expressorStudio.com and you’ll be able to start building complex data flows—in just minutes!expressor Studio is available for free as the Community Edition, and you can further leverage its power by evolving to expressor Standard or Enterprise Edition commercial licenses to add power and capabilities as your data integration needs evolve.