Exset company overview3
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This document discusses Exset, a broadcast technology and solutions company. It provides background on Exset, including that it was founded in 2011 and has over 12 million homes using its TV technology. The document then defines Exset's purpose as addressing the needs of digital TV operators in emerging markets. It describes Exset's Digital Monetization System (DMS) which allows operators to increase revenue through new streams and monetizing content. The document outlines Exset's ecosystem and partnership approach.
Exset company overview3
- 1. Exset A broadcast technology and solutions company
- 2. Exset background Changing the Monetization of Pay TV • Exset founded in 2011 on the strength of key customers in Russia • Set up by team of experts from the Broadcast industry • Customers in Europe and Asia – DVB-C, DVB-S, DVB-T • Over 12 million homes with Exset TV technology • Offices in Europe and Asia • Over 3000 employees worldwide • Delivering new monetization models to Pay TV operators Private and Confidential
- 3. Defining Exset Purpose • Exset was set up to address the needs of digital TV operators in emerging markets where traditional suppliers of technology are not able to address due to the different business, technological and demographic differences that these markets present, Exset delivers new business models, new revenue generating technology as it has the experience and understanding of working with these new markets Values • Exset understands that emerging markets require a new way of launching Digital TV service and has based its success on understanding the need of flexible solutions. These range from • Tiered solutions based around CAS and Middleware • New revenue generating interactive advertising apps • Quality gaming and apps models • Government service apps • Investment partnerships leasing models All of which contribute to increase the operators ARPU and reducing churn
- 5. Digital Monetization System DMS - A new way of increasing operator revenue using Exset products, service, partnership and investment DMS allows operators to increase revenue through: • New revenue streams from interactive public services • Interactive Advertising revenue • Offering more that the traditional Pay TV model • Simple to manage update and monetize publishing tools • Securing Pay TV contents DMS helps make Pay TV more accessible to more communities and so increasing revenue Private and Confidential
- 6. DMS Ecosystem CAS • DMS Product Ecosystem ensures STB complete technical installation of operators services is optimised to increase revenue Gaming Middleware and improve customer service using the latest technology • Complete DMS systems installed Billing VAS in Russia, Cambodia • Soon to be Pakistan and India SMS • Exset delivers quality and service Private and Confidential
- 7. DMS Advisories Multi • Exset will bring in different levels of Screen management expertise according to the operators needs Content Investment Advisories Advisories • VAS partnerships • Investment advisories from GS Exset • Multiscreen strategies DMS • Content management CAS and VAS MW Technical advisories
- 8. Working with Partners SMS • Exset works with key partners around the world in order to deliver the key Ecosystem for your DMS Solution Capacity Billing Exset HE STB Private and Confidential
- 9. Adverting Aps • New revenue streams • Linking ads to programmes • Publisher allows to lease pages to advertisers • Link to My Shop and Magazine pages • All leads to a revenue model that pays for itself in 3 to 5 years Private and Confidential
- 10. My shop and Magazine • News was of reaching an un touched audience More than 90% of • Research shows TV Shopping works teleshopping companies have their web portals But upto 30% of buyers access web portals and upto 70% on watch TV commercials Private and Confidential
- 11. Options 22% Upto 40-45% of buyers prefer gifts / offers/ discounts should Seasonable be given in routine period Routine 78% Private and Confidential
- 12. To introduce television shopping using local (City) cable channel in the universe of network. Broadcast quality commercials and centralized call center, customer care, delivery and collection mechanism to support. Server based content transportation, interactive high-end portal and back office support to affiliate centers. Building confidence in buyer to buy from known network with money back, replacement and service assurance. Glossy presentation on local cable channel to build credibility and high impact in viewers. Private and Confidential
- 13. Builds convenience in buyer - buying innovative but available locally. Builds confidence in buyer to buy from known network with money back, replacement and service assurance. High quality presentation on local cable channel builds credibility and high impact. Using cable channel ensures best penetration, optimum activity and max. reach. Revenue sharing arrangement with affiliate avoids high risks. Markup price of products ranging Rs.999 – Rs.3999 is affordable. Private and Confidential
- 16. Exset Managed Services • Brings together the expertise operators need in emerging markets • Using the experience of launching a DTH platform from 0 to 10 millions in 6 years • Understanding the complexity of launching a platform • Introducing new business models and management of these • Adding new partners to the new business model • Ensuring a smooth launch, a new revenue model and a rapid market penetration Private and Confidential
- 17. Exset Managed Service Related Managed Services Services Service Billing/S Content CAS MW Ad Apps Apps Mag MS DMS Distribution Service Local Interactive Gaming VoD Social Aps Android Technology Video Video Centre Platform Technical Support and Local Integration Platform Management Management Installation Service Distribution Publisher Ad Sales Management Service Management Management Phase 2
- 18. Exset Summary • We understand the market and have succeeded in it • We bring more than a product in DMS • Our Managed Service allows us to meet with you where you are at • In DSI we ensure the services reach the Diaspora of emerging markets • Over 10 million people benefiting from Exset expertise Private and Confidential