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Extending Your Existing
         Infrastructure and Data
               to the Cloud
Pavan Pant,                       Margaret Dawson,
Director of Product Management,   Vice President of Product Mgmt
CloudSwitch, Terremark            & Marketing, Symform
Benefits of Using the Cloud


Cost Effective      Dynamic                  Fast Value          Leverages
                                                                 existing IT
• Zero capital      • On-demand              • Rapid             • Extends legacy
  expense             availability and         deployment in a     apps and
  required and        scaling with a           matter of weeks     systems, with no
  pay-as-you-grow     network affect           and immediate       infrastructure
  subscription        and continuous           improvement in      build out and
  pricing             improvements             processes           expert services




                                         2
What that means
The cloud should . . .
 Not mean rip and replace
 Leverage what you’ve already got
 Not require you to dip into your limited Capex budget
 Allow you to share budget with the business side
 Add more agility
 Enable you to move to new technologies



                          3
Ways to Get Started . . .
       Initiative                Cloud Platform                Example
                          Platform as a Service (PaaS)    Microsoft Azure
 New Web Application
                          Platform as a Service (PaaS)    Engine Yard
                          Business Process as a Service
 New Business Process                                    IBM BlueWorks Live
                          (BPaaS)
 ERP / CRM Upgrade or                                    NetSuite /
  Migration            Software as a Service (SaaS)
                                                          Salesforce.com
                                                          Symform
 Cloud Data Backup       SaaS or IaaS
                                                          AWS
 Dev or Test             Infrastructure as a Service
  Environment                                             Skytap
                          (IaaS) VDC

 Data center extension   Infrastructure as a Service     CloudSwitch



                                         4
Extending a NAS to the Symform
Cloud Storage Network
What is Symform?
    World’s First De-centralized, Peer-to-Peer Cloud Storage
    Network - You exchange excess local storage for cheap cloud storage




6
How it Works
Point Symform at   Files in the folder     Each block is     Each encrypted
the folders you    are chopped into        encrypted using   block is then
want to backup     64MB blocks             256-AES and a     shredded into 96
                                           randomly-         fragments (includes
                                           generated key     redundancy)




                                         And all this is
                                         done BEHIND
                                         your firewall
How it Works
Symform then distributes the 96
fragments to 96 different
geographic nodes on the
Symform network
Extend NAS data to the Symform Cloud
Local backup to the QNAP NAS,
which is then mirrored in the
Symform cloud network




       The Revolutionary Cloud Storage Network   www.symform.com
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
Extending Your Infrastructure & Data to the Cloud
CloudSwitch Hybrid Cloud
What is CloudSwitch?

                              • Software that integrates data center
                                & cloud environments
                                    » Part of Enterprise Cloud services
                                    » Easy to deploy in customer’s data
                                      center
                                    » Allows point-and-click migration of
                Private               legacy apps     Dedicated    Multi-tenant
                Cloud                                   Cloud        Cloud
                                    » Provides enhanced security for
                                      cloud workloads
 Enterprise Data Center                             Colo, MSP & Cloud Services
                                    » Extends internal networks, tools &
                                      processes to the cloud
                           Public
                          Cloud A   » Supports multiple cloud services
                                         Public
                                         Cloud B


                          “Utility” Cloud Services
                                                                    32
CloudSwitch Product Architecture

         Customer Data Center/                                                            Cloud 1
             Private Cloud
                                                                            CLOUD ISOLATION TECHNOLOGYTM
                 VIRTUAL
           MANAGEMENT/CONTROLS                                                                      App 3
                                                                                            App 2
                                                                            CloudSwitch
        App 1     App 2                                                       Instance
                            CloudSwitch                                         (CSI)
                             Appliance
                               (CSA)




                                                         ENCRYPTED TUNNEL
                                                                                     VIRTUALIZED STORAGE




                                              FIREWALL
        App 3
        App 3
        App 3      App 4     App 5
                                                                                             Cloud 2
                                                                                 CLOUD ISOLATION TECHNOLOGYTM

                                                                                                       App 5
                 VIRTUALIZED                                                         CloudSwitch
                                                                                       Instance
                   STORAGE                                                               (CSI)

           DATA CENTER SERVICES:
       DNS, LDAP, Identity, Infrastructure…                                                VIRTUALIZED STORAGE




                                                                                                                 33
USE CASES
Application Development in the Cloud

          Data Center (Lab)                                                            Cloud
                                  CloudSwitch          Secure
                                                                  CloudSwitch
                                   Appliance         Connection     Instance
                                     (CSA)                            (CSI)
  DEV 1      QA 1        PERF 1                                                        QA 2        PERF 2       DEV 2




                                                                                          Clone
                                                                                         Operation
                                      Access to Multiple Environments
                    Developers




                                                                                QA n          PERF n        DEV n




                                                                                                               35
Integrated Cloud Capacity On-Demand

    Data Center (DMZ)                                                                      Cloud
                                        CloudSwitch         Secure     CloudSwitch
                                         Appliance        Connection     Instance
   Web       Database     App              (CSA)                           (CSI)        Web       Database     App
  Server 1   Server 1   Server 1                                                       Server 2   Server 2   Server 2




                                                      Load Balancer Pool
                                                                                 Web       Database     App
    Administrators                 Load Balancer                                Server n   Server n   Server n




                                      Firewall




                                                       Internet
                                                                                           Customers


                                                                                                             36
Cluster Scale-out in the Cloud

    Data Center (Internal)                                           Cloud Compute Cluster
                                                Compute Job Submission
                                                                                   Queue       Provision
              Scientists & Researchers                                             Master       Server



                                                                                                   Data Center LAN

                                         CloudSwitch                 CloudSwitch
                                                          Secure
                                          Appliance     Connection     Instance
                                            (CSA)                        (CSI)
   Firewall          Administrators                                                     Data Server

                                                                                                       Compute LAN



          Data Source 1        Data Source 2


                      Data Center LAN                                  Compute 1   Compute 2           Compute ‘n’ 000




                                                                                                           37
DEMONSTRATION
Top Considerations for Moving to Cloud
                      • Internal IT team skill set evaluation
Core Competence       • Cost of resources / training needed

                      • Under 6 month deployment needed?
  Time to Market      • Immediate customer or partner requirement

                      • Revenue at stake
 Business Impact      • Improve customer experience

                      • Can we maintain security policies and compliance?
     Security         • What data is involved?

                      • Do we have Capex?
      Budget          • Shared with LOB?

                      • Need to phase in implementation
Need to Start Small   • Large pain but minimal footprint



                               39
Thank You
ppant@cloudswitch.com   margaret@symform.com
Twitter: @pavanpant     Twitter: @seattledawson

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Extending Your Infrastructure & Data to the Cloud

  • 1. Extending Your Existing Infrastructure and Data to the Cloud Pavan Pant, Margaret Dawson, Director of Product Management, Vice President of Product Mgmt CloudSwitch, Terremark & Marketing, Symform
  • 2. Benefits of Using the Cloud Cost Effective Dynamic Fast Value Leverages existing IT • Zero capital • On-demand • Rapid • Extends legacy expense availability and deployment in a apps and required and scaling with a matter of weeks systems, with no pay-as-you-grow network affect and immediate infrastructure subscription and continuous improvement in build out and pricing improvements processes expert services 2
  • 3. What that means The cloud should . . .  Not mean rip and replace  Leverage what you’ve already got  Not require you to dip into your limited Capex budget  Allow you to share budget with the business side  Add more agility  Enable you to move to new technologies 3
  • 4. Ways to Get Started . . . Initiative Cloud Platform Example Platform as a Service (PaaS) Microsoft Azure  New Web Application Platform as a Service (PaaS) Engine Yard Business Process as a Service  New Business Process IBM BlueWorks Live (BPaaS)  ERP / CRM Upgrade or NetSuite / Migration Software as a Service (SaaS) Salesforce.com Symform  Cloud Data Backup SaaS or IaaS AWS  Dev or Test Infrastructure as a Service Environment Skytap (IaaS) VDC  Data center extension Infrastructure as a Service CloudSwitch 4
  • 5. Extending a NAS to the Symform Cloud Storage Network
  • 6. What is Symform? World’s First De-centralized, Peer-to-Peer Cloud Storage Network - You exchange excess local storage for cheap cloud storage 6
  • 7. How it Works Point Symform at Files in the folder Each block is Each encrypted the folders you are chopped into encrypted using block is then want to backup 64MB blocks 256-AES and a shredded into 96 randomly- fragments (includes generated key redundancy) And all this is done BEHIND your firewall
  • 8. How it Works Symform then distributes the 96 fragments to 96 different geographic nodes on the Symform network
  • 9. Extend NAS data to the Symform Cloud Local backup to the QNAP NAS, which is then mirrored in the Symform cloud network The Revolutionary Cloud Storage Network www.symform.com
  • 32. What is CloudSwitch? • Software that integrates data center & cloud environments » Part of Enterprise Cloud services » Easy to deploy in customer’s data center » Allows point-and-click migration of Private legacy apps Dedicated Multi-tenant Cloud Cloud Cloud » Provides enhanced security for cloud workloads Enterprise Data Center Colo, MSP & Cloud Services » Extends internal networks, tools & processes to the cloud Public Cloud A » Supports multiple cloud services Public Cloud B “Utility” Cloud Services 32
  • 33. CloudSwitch Product Architecture Customer Data Center/ Cloud 1 Private Cloud CLOUD ISOLATION TECHNOLOGYTM VIRTUAL MANAGEMENT/CONTROLS App 3 App 2 CloudSwitch App 1 App 2 Instance CloudSwitch (CSI) Appliance (CSA) ENCRYPTED TUNNEL VIRTUALIZED STORAGE FIREWALL App 3 App 3 App 3 App 4 App 5 Cloud 2 CLOUD ISOLATION TECHNOLOGYTM App 5 VIRTUALIZED CloudSwitch Instance STORAGE (CSI) DATA CENTER SERVICES: DNS, LDAP, Identity, Infrastructure… VIRTUALIZED STORAGE 33
  • 35. Application Development in the Cloud Data Center (Lab) Cloud CloudSwitch Secure CloudSwitch Appliance Connection Instance (CSA) (CSI) DEV 1 QA 1 PERF 1 QA 2 PERF 2 DEV 2 Clone Operation Access to Multiple Environments Developers QA n PERF n DEV n 35
  • 36. Integrated Cloud Capacity On-Demand Data Center (DMZ) Cloud CloudSwitch Secure CloudSwitch Appliance Connection Instance Web Database App (CSA) (CSI) Web Database App Server 1 Server 1 Server 1 Server 2 Server 2 Server 2 Load Balancer Pool Web Database App Administrators Load Balancer Server n Server n Server n Firewall Internet Customers 36
  • 37. Cluster Scale-out in the Cloud Data Center (Internal) Cloud Compute Cluster Compute Job Submission Queue Provision Scientists & Researchers Master Server Data Center LAN CloudSwitch CloudSwitch Secure Appliance Connection Instance (CSA) (CSI) Firewall Administrators Data Server Compute LAN Data Source 1 Data Source 2 Data Center LAN Compute 1 Compute 2 Compute ‘n’ 000 37
  • 39. Top Considerations for Moving to Cloud • Internal IT team skill set evaluation Core Competence • Cost of resources / training needed • Under 6 month deployment needed? Time to Market • Immediate customer or partner requirement • Revenue at stake Business Impact • Improve customer experience • Can we maintain security policies and compliance? Security • What data is involved? • Do we have Capex? Budget • Shared with LOB? • Need to phase in implementation Need to Start Small • Large pain but minimal footprint 39
  • 40. Thank You ppant@cloudswitch.com margaret@symform.com Twitter: @pavanpant Twitter: @seattledawson

Editor's Notes

  • #8: I’m trying to create some slides that tell the “how symform works” story in a butt simple way.  The first slide in this deck is how we do it today.  And for techy folks, they get it.  However, we need a way to tell it that is more graphical and simpler.  I’ve created two slides that attempt to do that, but I’ve taken just clip art or shapes or whatever.  What I need are some better pieces of art – I still think they should be simple illustrations like these – for each part of the story.  But I’d like them to be consistent style and using our branding colors.   I think the best analogy of how we “shred” data is a shredder.   There is no deadline for this, so maybe over next 2 weeks, you could think about it and play with graphics a bit.  What do you think? If we do this right, we should be able to create a fun video of this, too.
  • #33: CloudSwitch was built with the hybrid cloud in mind - how to make it easy and secure to extend your data center to the cloud. New and legacy apps can be deployed into the cloud with point and click simplicity and managed as if they were running locally. CloudSwitch helps large enterprises with provisioning or moving– simply, securely and with NO modifications. Our whole reason for being is to make the cloud feel like a secure and seamless extension of data center environments. Our value prop is to move applications to the cloud without changing anything , and with connectivity back to the data center with security that meets the CSOs needs. This has great value for enterprise IT. With CloudSwitch:Cloud resources are secured end-to-end as an extension of the enterprise's security perimeter - all data and communications are encrypted and stay in the control of the enterprise.The entire system is isolated, the key management is completely isolated so only customers have access to the keys and not the cloud providerApplications run in the cloud without modification – no need to re-architect an app for a specific cloud.Users can manage applications running in the cloud using existing management tools and processes, just as they did before.Enterprises are now free from cloud lock-in, able to move applications to the right place as needed -- to another cloud or back to the data center.
  • #34: The CSA is an OVF formatted virtual appliance deployed in your data center. Once configured to point to ESX servers – you can migrate virtual machines or provision virtual machines in the cloud. When you start the provisioning or migration we automatically launch an initial node (the CSI) – secure initial gateway into the cloud to protect and data and communications. Once that is in place you have secure connectivity to the cloud. The crux of our technology lies in the cloud isolation technology which creates a secure envelope that encompasses your entire cloud deployment. – with this secure envelope you have full network and disk encryption end to end from inside your data center, across the internet and through to the cloud. Encryption keys are always under your control inside your data center so the cloud provider only sees encrypted connections to servers and storage. Here is the end result – you have your virtual servers running on our cloud isolation tech - your images retaining all its patches. You have seamless connectivity by virtue of the appliance and the CSI. Secure, layer 2 bridge so these machines look exactly as they would in the data center – connectivity to DNS, LDAP , IDS, etc..
  • #36: Biogen use case: continuous integration (Hudson for JAVA compilation) Customers dip their toe in the water with app/dev use cases. We provide a secure connection between the DC and the cloud (CSI) and this allows customers to put sensitive information in the cloud
  • #37: Hosting app in DC , bursting to cloud (large financial services ). Add servers in the cloud to your load balancer , and then dial up and dial down as necessary. You can do this programmatically via our SOAP based web services interface or via the load balancer’s interface. Typically you monitor this via Gomez and NagiosThis is a hybrid cloud model – the customer had a physical DC , hosting an app to the public. They faced cyclical demand during market open and market close. Their options were to buy more hardware , build out the infra or burst into another environment. They chose to use the cloud for a “burst” use case. In peak periods demand would be sent over to the cloud
  • #38: This slide depicts a sample HPC cluster deployed entirely in the cloud. The terms used are generic, however a relevant specific example is Oracle’s Grid Engine sitting on top of infrastructure managed by Rocks Cluster. In this model, there are four primary components in the cloud:Queue Master: Responsible for orchestrating job activity across compute nodesProvisioning Server: Responsible for managing the operating system provisioning process for new compute nodes.Data Server: Responsible for housing the data sets consumed by the compute nodes.Compute Nodes: Responsible for the actual “number crunching” as managed by the Queue Master.The primary end users are scientists and researchers, generating data through specialized research equipment. This data is then transferred into the cloud for analysis by the compute cluster.The CSA manages all infrastructure allocation, providing raw, cloud-based resources for the cluster and orchestrating server lifecycle actions for these compute nodes in the cloud using our SOAP based web services interface
  • #39: First view, shows all virtual machines running in the cloud. A few running in Enterprise Cloud, Express and Amazon. Highlight that we have server lifecycle options , expand the server to provide more details on the server. Show the IP column, these are private IP columns , not the IPs given out by cloud providers. We can support multiple NICs on a server. RBAC allows you to control who can do what in the CloudSwitch console. VM and ISO locations, this is how CloudSwitch connects to ESX hosts – that allows us to drill into an ESX server to select one or more servers for migration. Automatically select the right cloud resource to map to your virtual machine’s profileWhat type of latency? When a customer migrates out of the DC to the cloud that is obviously introducing latency – the physics of it introduces latency. The encryption and the arch – what latency does the CSI introduce? It varies, generally we are anywhere from 1ms to 5 ms worst case. There is tons of traffic flowing through the CSI – it is busy performing encryption , decryption. Typically we are in the 2 ms to 3 ms range. One of the follow-on questions – what is our tolerance for latency? If it is a very high transaction app you probably don’t want to put your DB in DC and app in the cloud. That will slow things down as you commit writes to the DB – that is in general a poor design regardless of the cloud. In terms of perf overhead – it depends on what the app is doing. Compute intensive apps (eg: number crunching, processor bound work) – those run fast in CloudSwitch. In some cases they run faster on us because we do some optimization on thigns like register access to improve efficiency. We run processor benchmarks to test our own overhead and some of them indicate that we are faster. However, apps that have high transactional IO you will see a slowdown because of encryption and our own isolation tech as we handle things like context switching.