Extension Web Strategy and Update - March 2011
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The document discusses Penn State's extension web strategy of having one centralized website and content management system to increase transparency, collaboration, and discoverability of extension content across the organization. It recommends using the Plone content management system to create a consistent online presence, empower all content contributors, and make content more social and accessible across different devices. Metrics are provided showing increasing website traffic over time as the new strategies are implemented.
Extension Web Strategy and Update - March 2011
- 1. Extension Web Strategy and Update
- 2. One Website One Tool Transparency Collaboration Penn State content Social Web Standards and Best Practices Extension Web Strategy
- 3. Extension.psu.edu is the front door Discover and cross-promote related content County websites provide unique content Aggregate information automatically Search engine optimization One Website
- 4. Plone content management system Consistent branding out of the box Largest Web community at Penn State Local and world-wide support Simple to use Firefox browser to edit Free! One Tool
- 6. Obscure organizational structure Academic Units vs Extension Content based on topics Blur county lines for content discovery Transparency
- 7. Multiple content contributors Working together across the state “ Our” website vs. “my” Empower everyone! Collaboration
- 8. What makes us unique? Do what you do best Minimize external links Content is king Penn State Content
- 9. No longer a one-way street Content has to be “social” friendly Social referrals Wisdom of your friends Targeted advertisements Share me! Social Web
- 10. Accessibility Usability Mobile devices Keep it simple Search engine optimization Web Standards Standards and Best Practices
- 11. Results?
- 12. Web Analytics: 2008 (July-Dec)
- 13. Web Analytics: 2009 (All)
- 14. Web Analytics: 2010 (All)
- 15. Web Analytics: 2011 (Jan-Mar)
- 16. County Website Visitor Traffic Only 4 of 67 (6%) county websites are live in Plone. Westmoreland, Clinton, Pike, and Tioga account for 17% of the other 63.
- 17. Email: webservices@ag.psu.edu More info and best practices: http://agsci.psu.edu/communications/web Questions?