This document discusses effective ways to appraise web content. It defines appraisal and explains why appraising content is important to ensure it meets an organization's goals and is effective. It outlines eXtension's goals for empowering people and providing credible knowledge. The document describes measuring content effectiveness based on how the content is used in a learning community. It discusses the appraisal process and attributes to measure like usability, relevance, knowledge level, actionability and interrelatedness. It provides examples and tips for evaluating these attributes. Finally, it outlines roles for leading and participating in the appraisal process.