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Effective Ways to Appraise Web ContentNational CoP Workshop 2011
ap·praise   To evaluate, especially in an official capacity.To estimate the quality, amount, size, and other      features of; judge.
Why Appraise Your Content?Adherence to organization’s goals. Effectiveness
eXtensions GoalsEmpower people Provide credible, reliable, research-based toolsBestow knowledge
Measure of EffectivenessContent developed becomes part of learning community.Content creators will be credited for their contributionsContent contributors should believe in collaborating on contentAvoid Duplication of existing content Contributors should strive to understand who their content is forCoP content will need to change and evolve
The Appraisal ProcessBrainTraffic
A Snapshot of Content
What are You Going to Measure?Attribute you use to measure your Content.
eXtension’s AttributesUsabilityRelevanceKnowledge LevelActionabilityInterrelatedness Differentiation
Knowledge LevelWhat level of subject matter knowledge is needed to understand or use this page?
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Who is Your Intended Audience?Are you putting content up that is hard to grasp?Are the needs of your audience met?Family Caregiving Low knowledge level
Plant Breeding and GenomicsHigh knowledge levelPage UsabilityOn the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. -http://www.useit.com/alertbox/percent-text-read.html
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Enhance the ScanClear, descriptive headings and subheadsAppropriate sentence and paragraph lengthUse of graphics, bullets, tables, charts, etc., where appropriateOverall readability
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RelevanceIs the content up-to-date and of current interest to its intended audience?
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In With the New Out With the OldOutdated content takes up valuable space and should be droppedNew content keeps the readers interested and coming back for more
ActionabilityDoes the page provide a clear next step for its current audience, and does it facilitate that step?
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Lead that Horse to WaterIf there is a next step, lead the reader down the pathNot all content has a next step
Interrelatedness Does this content fit well with, and link to, other CoP content?
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Why Link?Encourages users to dig deeper in the site Rely on eXtension as an information source
DifferentiationDoes the page fill a unique need, providing information or perspective that is not readily available elsewhere?
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Re-Inventing the WheelTo link to or not to link to that is the question
Other AttributesDepending on an organization’s goals
Step 2The System to Collect Data
Google DocsA form for each CoP to collect dataAll data will be  collected in a spreadsheetMake changes from the data
eXtensionsSiteshttps://sites.google.com/a/extension.orgMake sure you are not already logged into Google
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Looking at some samplesLet’s Rate a Page
ShellfishArticle
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Fire AntsAnswer
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CongongrassNews Article
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Wine SymposiumMore News
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DELETE
Leads and AppraisersCoP Roles
Appraisal Lead- 1 per CoPComplete the appraisal plan and return to Content appraisal director.Create and maintain an inventory of CoP content.Assign appraisers to content (approximately 60 pages per person).Ensure that appraisers understand the appraisal process.Manage appraisal process, including collecting and consolidating the findings.Create appraisal report (using template) based on findings.
AppraiserApproximately one appraiser per 60 pieces of content.CoP members or others identified by the CoP.Evaluate pages assigned by the appraisal lead.Return page-level findings and overall comments to the appraisal lead.
MY INFONick BroadyeXtension InitiativeUniversity of Kentucky235-A Scovell HallLexington, KY 40546-0064Phone 859.323.8461Fax 859.323.1006nbroady0001@gmail.comwww.extension.org

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