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Application Delivery Optimization
F5 Networks, May 2012
2




     F5 Announces First Integrated SPDY Gateway
     Application Delivery Optimization lowers costs and delivers faster applications


             App and                        Mobile and                       Application
      Infrastructure Offload             Remote Acceleration           Performance Monitoring

•     SPDY Gateway                 •     Image Optimization        •     Application Analytics
•     CSS Object Versioning        •     Content reordering        •     Centralized Visibility




    F5 delivers first integrated       F5 provides advanced            F5 streamlined
    SPDY Gateway for                   optimization capabilities       application performance
    emerging web protocol,             for BIG-IP, the world’s         monitoring across multiple
    enabling faster apps and           leading ADC, reducing the       datacenters without agents,
    offloading costly                  size of web images up to        code or servers
    infrastructure                     50%
3




Application Delivery / The Evolution
                                 End User   Network / App Owner


                           Many apps via various browsers
                          delivered to countless devices each
                                 running a different O/S




              FRONT END                       DELIVERY            GENERATION




                                                                   Server /
User Experience                                                    Network Demands
4




Application Delivery / Today
                                    End User   Network / App Owner


                             Company’s are spending
                             upwards of $100,000 per
                               application just to
                                 “tune” delivery




               FRONT END                         DELIVERY                GENERATION

Business Risks:
                                                            Tuning costs will continue to
   Losing customers                                      increase with expansion of apps,
   Losing revenue                                             devices and browsers
   Employee Productivity
                      User Experience                  Server / Network Demands
5




Application Delivery Optimization / Rethinking Fast
                                 End User   Network / App Owner


                           With F5 you can optimize your
                             end user experience without
                          driving up IT infrastructure costs.




              FRONT END                       DELIVERY            GENERATION




                                                                   Server /
User Experience                                                    Network Demands
6


F5 Optimization Solution
7




    Next Generation Protocol: SPDY

•


•


•



•



                                   For more information about SPDY, visit www.chromium.org/spdy/spdy-whitepaper.




             Amazon Silk   Android 3.0+      Chrome           Firefox v11+
8




App Infrastructure
 Problems :
 • Web apps on apache infrastructure would need to be updated to take
 advantage of SPDY
 • Non apache based apps can’t be accelerated (Oracle, MS, IBM…)




   USERS




                     INTERNET




                                                                        …
    SDPY
                                                          HTTP
9




Future-proof Your Web Applications
 Solution: Legacy web apps get benefits of SPDY
                   Reduce complexity and cost of upgrading
                   Support new devices without re-architecture
                   Scale existing legacy app infrastructure



    USERS                             DATACENTER




                   INTERNET




                                                                      …
                                         BIG-IP

    SDPY                             SPDY GATEWAY
                                                               HTTP
10



Mobile and Remote Acceleration
Image Optimization
                                                             Before All Headers—135 KB


                                                                                                                         QUALITY: 90
                                                                                                                         SIZE: 102

                                                          Location                      Label                Camera Date                 Exposure Program
                                                          Copyright                     Firmware             Digitized Date              Thumbnail
                                                          ISO                           Flash Compensation   Modified Date               JPEG Quality
                                                          Shutter Speed                 Image Number         File Date                   Tags
                                                          Exposure Bias                 Lens                 Flash                       Unique ID
                                                          Max Aperture                  Lens ID              Focal Length                X Resolution
                                                          Focal Plane X Resolution      Serial Number        Focal Length in 35mm film   Y Resolution
      SOURCE: HTTP Archive (http://www.httparchive.org)   Focal Plane Y Resolution      Software             CCD Width                   Flash Function Not Present
                                                          Focal Plane Resolution Unit   Files size           Aperture                    Flash Mode
                                                          Custom Rendered               Dimensions           F Number                    Supports Red-Eye Reduction
                                                          Exposure Mode                 Camera make          White balance               Flash Return
                                                          Scene Capture Type            Camera model         Metering Mode




•   Reduce file size of image by
    20-40%
•   Reduce quality, remove
    extraneous metadata, convert                             After All Headers—102 KB
    format (GIF-> PNG)
•   Maintain privacy
                                                                                                                         QUALITY: 70
                                                                                                                         SIZE: 50

                                                          Location                            File Date
                                                          File Size                           JPEG Quality
                                                          Dimensions                          Unique ID
11




 Real-Time End-User Performance SLAs
 From Enterprise to Cloud

 Clients




New Centralized App Analytics                      • Server Latency
                                                   • Page Load Time
                                                   • Response Codes
Instrumentation of App Performance                 • URLs
without adding agents, code or servers             • Client IPs
                                                   • Client Geographic
                                                   • User Agent
                                                   … and much more


 Applications
            Custom
                                         Private                     Public




                     DATACENTER                        CLOUD
12




  F5: Application Management, Scale, Optimization
  App Delivery Optimization lowers costs and delivers faster applications


         App and                   Mobile and                    Application
  Infrastructure Offload        Remote Acceleration        Performance Monitoring



F5 delivers first           F5 provides advanced          F5 streamlines
integrated SPDY             optimization capabilities     application performance
Gateway for emerging        for BIG-IP, the worlds        monitoring across
web protocol, enabling      leading ADC, reducing the     multiple datacenters
faster apps and             size of web images by up      without agents, code or
offloading costly           to 50%                        servers
infrastructure




                                                                    Server /
  User Experience                                                   Network Demands
F5 Application Delivery Optimization

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F5 Application Delivery Optimization

  • 2. 2 F5 Announces First Integrated SPDY Gateway Application Delivery Optimization lowers costs and delivers faster applications App and Mobile and Application Infrastructure Offload Remote Acceleration Performance Monitoring • SPDY Gateway • Image Optimization • Application Analytics • CSS Object Versioning • Content reordering • Centralized Visibility F5 delivers first integrated F5 provides advanced F5 streamlined SPDY Gateway for optimization capabilities application performance emerging web protocol, for BIG-IP, the world’s monitoring across multiple enabling faster apps and leading ADC, reducing the datacenters without agents, offloading costly size of web images up to code or servers infrastructure 50%
  • 3. 3 Application Delivery / The Evolution End User Network / App Owner Many apps via various browsers delivered to countless devices each running a different O/S FRONT END DELIVERY GENERATION Server / User Experience Network Demands
  • 4. 4 Application Delivery / Today End User Network / App Owner Company’s are spending upwards of $100,000 per application just to “tune” delivery FRONT END DELIVERY GENERATION Business Risks: Tuning costs will continue to  Losing customers increase with expansion of apps,  Losing revenue devices and browsers  Employee Productivity User Experience Server / Network Demands
  • 5. 5 Application Delivery Optimization / Rethinking Fast End User Network / App Owner With F5 you can optimize your end user experience without driving up IT infrastructure costs. FRONT END DELIVERY GENERATION Server / User Experience Network Demands
  • 7. 7 Next Generation Protocol: SPDY • • • • For more information about SPDY, visit www.chromium.org/spdy/spdy-whitepaper. Amazon Silk Android 3.0+ Chrome Firefox v11+
  • 8. 8 App Infrastructure Problems : • Web apps on apache infrastructure would need to be updated to take advantage of SPDY • Non apache based apps can’t be accelerated (Oracle, MS, IBM…) USERS INTERNET … SDPY HTTP
  • 9. 9 Future-proof Your Web Applications Solution: Legacy web apps get benefits of SPDY  Reduce complexity and cost of upgrading  Support new devices without re-architecture  Scale existing legacy app infrastructure USERS DATACENTER INTERNET … BIG-IP SDPY SPDY GATEWAY HTTP
  • 10. 10 Mobile and Remote Acceleration Image Optimization Before All Headers—135 KB QUALITY: 90 SIZE: 102 Location Label Camera Date Exposure Program Copyright Firmware Digitized Date Thumbnail ISO Flash Compensation Modified Date JPEG Quality Shutter Speed Image Number File Date Tags Exposure Bias Lens Flash Unique ID Max Aperture Lens ID Focal Length X Resolution Focal Plane X Resolution Serial Number Focal Length in 35mm film Y Resolution SOURCE: HTTP Archive (http://www.httparchive.org) Focal Plane Y Resolution Software CCD Width Flash Function Not Present Focal Plane Resolution Unit Files size Aperture Flash Mode Custom Rendered Dimensions F Number Supports Red-Eye Reduction Exposure Mode Camera make White balance Flash Return Scene Capture Type Camera model Metering Mode • Reduce file size of image by 20-40% • Reduce quality, remove extraneous metadata, convert After All Headers—102 KB format (GIF-> PNG) • Maintain privacy QUALITY: 70 SIZE: 50 Location File Date File Size JPEG Quality Dimensions Unique ID
  • 11. 11 Real-Time End-User Performance SLAs From Enterprise to Cloud Clients New Centralized App Analytics • Server Latency • Page Load Time • Response Codes Instrumentation of App Performance • URLs without adding agents, code or servers • Client IPs • Client Geographic • User Agent … and much more Applications Custom Private Public DATACENTER CLOUD
  • 12. 12 F5: Application Management, Scale, Optimization App Delivery Optimization lowers costs and delivers faster applications App and Mobile and Application Infrastructure Offload Remote Acceleration Performance Monitoring F5 delivers first F5 provides advanced F5 streamlines integrated SPDY optimization capabilities application performance Gateway for emerging for BIG-IP, the worlds monitoring across web protocol, enabling leading ADC, reducing the multiple datacenters faster apps and size of web images by up without agents, code or offloading costly to 50% servers infrastructure Server / User Experience Network Demands