FA 102A, Project 2
- 1. FA102a, Research, Product Proposal and Brand Development Music Streaming Device Chip Sabrina O’Neil
- 2. “Internet radio without the web” http://www.kurzweilai.net/internet-radio-without-the-web Music Streaming Device Chip Sabrina O’Neil Assignment 01 / Research
- 3. “Technology that downloads high-quality personalized music while connected to WiFi and caches it for mobile use.” Music Streaming Device Chip Sabrina O’Neil Assignment 01 / Research
- 4. “Monitors what you have listened to or skipped and even the time of day.” Music Streaming Device Chip Sabrina O’Neil Assignment 01 / Research
- 5. Does not use up monthly phone data usage or require constant internet access Music Streaming Device Chip Sabrina O’Neil Assignment 01 / Research
- 6. Connects to device or headphones App downloadable for Apple and Android Pay a small monthly or yearly fee Music Streaming Device Chip Sabrina O’Neil Assignment 01 / Future Product or Service Music Streaming Phone Case
- 7. Frustrations • Doesn’t have a lot of money • Goes over on cell phone data every month • Wants to discover new music Music Streaming Device Chip Sabrina O’Neil Assignment 02 / User Persona Research Goals • Study • Travel • Hang out with friends • Surf • Skate Meghan, 20 / Adventurous student
- 8. Music Streaming Device Chip Sabrina O’Neil Assignment 02 / User Persona Research James, 35 / Busy working commuter Frustrations • No service on subway • Purchasing music online is too expensive • Phone storage is too full to store music Goals • Work/write • Relax • Go out with friends • Workout
- 9. Music Streaming Device Chip Sabrina O’Neil Assignment 02 / User Persona Diagram
- 10. Music Streaming Device Chip Sabrina O’Neil Assignment 02 / User Persona Portrait