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Research from the Web
Excerpt
“What does it mean to be human in an age
of machines, and can we coevolve?”
Danielle Oliveras FA102B Professor Klinkostein
Situation to benefit from Nudge Design
Drivers tend to drive faster than
the posted speed limit.
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
Situation to benefit from Nudge Design
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
Situation to benefit from Nudge Design
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
Situation to benefit from Nudge Design
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
Proposal - Idea
Drivers who see kids near the road
will be nudged to slow down in that
area instead of driving at a high
speed.
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
Proposal - Solution
Create a painted image on the road so as
drivers see the image of the child get
closer they will slow down.
Drivers by default will slow down when
seeing an image of a child in the road to
not endanger their life even though it is
just an image.
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
Photomontage Simulating Proposed Solution
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
Logo Design Research
Chosen words: weakness, health, advantage
-Italian : safe = sicuro
-Hawaiin : smart = akamai
-Irish : careful = cúramach
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
Logo Design Research
Italian: safe / sicuro
Hawaiin: smart / akamai
Swedish: careful / cúramach
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
Logo Design Sketching
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
Logo Execution in Illustrator
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
Logo
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
Name
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
The word, “ Movement”
-Latin : movimentum
-French : movere
-Spanish: movimiento
Name
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
Chosen word: Movement, changed to ”Movier
Logotype
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
Storyboard
Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras

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Fa 201b

  • 1. Research from the Web Excerpt “What does it mean to be human in an age of machines, and can we coevolve?” Danielle Oliveras FA102B Professor Klinkostein
  • 2. Situation to benefit from Nudge Design Drivers tend to drive faster than the posted speed limit. Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
  • 3. Situation to benefit from Nudge Design Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
  • 4. Situation to benefit from Nudge Design Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
  • 5. Situation to benefit from Nudge Design Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
  • 6. Proposal - Idea Drivers who see kids near the road will be nudged to slow down in that area instead of driving at a high speed. Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
  • 7. Proposal - Solution Create a painted image on the road so as drivers see the image of the child get closer they will slow down. Drivers by default will slow down when seeing an image of a child in the road to not endanger their life even though it is just an image. Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
  • 8. Photomontage Simulating Proposed Solution Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
  • 9. Logo Design Research Chosen words: weakness, health, advantage -Italian : safe = sicuro -Hawaiin : smart = akamai -Irish : careful = cúramach Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
  • 10. Logo Design Research Italian: safe / sicuro Hawaiin: smart / akamai Swedish: careful / cúramach Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
  • 11. Logo Design Sketching Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
  • 12. Logo Execution in Illustrator Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
  • 13. Logo Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
  • 14. Name Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras The word, “ Movement” -Latin : movimentum -French : movere -Spanish: movimiento
  • 15. Name Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras Chosen word: Movement, changed to ”Movier
  • 16. Logotype Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras
  • 17. Storyboard Research, Branding, Motion Graphic for Nudge Design Studio Danielle Oliveras