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FA102C Izzy Saadeh
Professor Klinkowstein
Behavior Design Research and Proposal
FA102C Izzy Saadeh
Professor Klinkowstein
Behavior Design Research and Proposal
Residents tend to leave the faucet sink on due to the fact that they’re not automatic
anymore. This wastes water and is detrimental to our environment.
FA102C Izzy Saadeh
Professor Klinkowstein
Behavior Design Research and Proposal
FA102C Izzy Saadeh
Professor Klinkowstein
Behavior Design Research and Proposal
Design Tip: To encourage people to select an option or engage
in behaviors where the positive outcomes are delayed,
introduce present benefits to make the desired outcome more
appealing.
FA102C Izzy Saadeh
Professor Klinkowstein
Behavior Design Research and Proposal
Photomontage
FA102C Izzy Saadeh
Professor Klinkowstein
Behavior Design Research and Proposal
Photomontage
FA102C Izzy Saadeh
Professor Klinkowstein
Behavior Design Research and Proposal
Sticker on bathroom mirror
FA102C Izzy Saadeh
Professor Klinkowstein
Nudge Design Word Association
Simple
Adjective
easily understood or done; presenting no difficulty.
Arabic:
Spanish: sencillo
Japanese:
FA102C Izzy Saadeh
Professor Klinkowstein
Nudge Design Word Association
FA102C Izzy Saadeh
Professor Klinkowstein
Nudge Design Sketches
FA102C Izzy Saadeh
Professor Klinkowstein
Nudge Design Logo
FA102C Izzy Saadeh
Professor Klinkowstein
Nudge Design Logotype Ideas
● Clear
● Concise
● Straightforward
● Short
● Easy to remember
● Clever
FA102C Izzy Saadeh
Professor Klinkowstein
Nudge Design Logotype Examples/Keywords
● Grit
● Able
● Light
● Conserve
FA102C Izzy Saadeh
Professor Klinkowstein
Nudge Design Logotype Justification
I wanted a name that was short and simple. ‘ElectroLight’ is a play on words that’s
not only easy to remember, but correlates to the functions of the product: “electronic”
+ “light”.
FA102C Izzy Saadeh
Professor Klinkowstein
Nudge Design Logotype
FA102C Izzy Saadeh
Professor Klinkowstein
Background Video Research
FA102C Izzy Saadeh
Professor Klinkowstein
Background Video Research, Video Stills
https://www.youtube.com/watch?v=-R4EFr2rZDQ
FA102C Izzy Saadeh
Professor Klinkowstein
Background Video Research, Video Stills
https://www.youtube.com/watch?v=KU3MrmEfUY8
FA102C Izzy Saadeh
Professor Klinkowstein
Background Video
FA102C Izzy Saadeh
Professor Klinkowstein
Storyboard #1
FA102C Izzy Saadeh
Professor Klinkowstein
Storyboard #2
FA102C Izzy Saadeh
Professor Klinkowstein
Storyboard #3
FA102C Izzy Saadeh
Professor Klinkowstein
Display Print (Updated)
FA102C Izzy Saadeh
Professor Klinkowstein
Audio Track (sound signature)
Software: Ableton Live 9
FA102C Izzy Saadeh
Professor Klinkowstein
Motion Graphics Video (3 Seconds)
FA102C Izzy Saadeh
Professor Klinkowstein
Motion Graphics Video (10 Seconds)

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