Fab is an e-commerce company that sells products for all price points and markets. It grew from 175,000 members in 2011 to over 10 million members in 2012. As of April 2013, Fab received 6 million unique visitors per month and had sold over 7 million products since launching. Fab is headquartered in Manhattan with offices in NYC, Pune, and Berlin and a warehouse in New Jersey. It was founded in 2010 by Jason Goldberg and Bradford Shellhammer and originally started as a social network before pivoting to its daily deals model in 2011.