Facebook Conversion Tracking: A Step-by-Step How to Guide
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This document is a step-by-step guide for setting up Facebook conversion tracking, detailing the process from logging into Facebook Ads to viewing conversion data. It includes steps for creating a pixel, adding conversion tracking, and customizing reports. The guide emphasizes the importance of placing the tracking code correctly on the webpage and selecting appropriate conversion metrics for reporting.
Facebook Conversion Tracking: A Step-by-Step How to Guide
- 1. A Step-by-Step How to Guide FACEBOOK CONVERSION TRACKING
- 2. Step 1: Log-in to Facebook Ads • Select the “Tools” drop down menu 1
- 3. Step 2: Open Pixel Creator • Click “Pixels” within the “Tools” drop down menu 2
- 4. Step 3: Create a Pixel • Choose the objective for your campaign • Click “Create a Pixel” 3
- 5. Step 4: Name the Pixel • Give your pixel a descriptive name • Click “Install Pixel Now” to access the code 4
- 6. Step 5: Copy and Paste Tracking Pixel • Copy the tracking code snippet and place it into the HTML of your webpage just before the closing </head> tag on each page you want to track 5
- 7. Step 6: Add Conversion Tracking • Copy the code for the event you want to track • Paste it after the pixel code on the web pages where you want to track the action 6
- 8. Step 7: Create a Conversion Campaign • Choose “Increase conversions on your website” as the campaign objective • Enter the URL of your website 7
- 9. Step 8: Select a Conversion Event • Choose the conversion that you want to optimize from the drop down menu (ex: Lead) • Click “Continue” 8
- 10. Step 9: Access Facebook Ads Reporting • Go to the “Manage Ads” tab in the Facebook Ads dashboard • Select “All Campaigns” from the Filter drop down menu 9
- 11. Step 10: Customize Report • Click the “Columns” dropdown menu • Select “Customize Columns” Step 10: Customize Report • Click the “Columns” dropdown menu • Select “Customize Columns” 10
- 12. 11 Step 11: Add Metrics to Dashboard • Go to the “Websites” section • Select the conversion metrics that you want to add to your reporting dashboard • Click “Apply”
- 13. 12 Step 12: View Conversion Data • Any metrics that you added to your reporting dashboard can be found on the right side of the table