SlideShare a Scribd company logo
facebook has killed your
designer
the age of
superstructures 

and distributed media
@robboynes
super
structures
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
building in
the shadow 

of the
superstructure
1.49 billion
304 million
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
meanwhile
facebook has killed your designer - the age of superstructures 
and distributed media
are we just 

creating
junkspace?
Should we as content
creators and designers be
trying to remove people
from the networks they
inhabit to impose on them
our hierarchies of content
and user flows?
Should we be
disrupting a users
consumption and
impose new behaviours
just to register a click, 

a visit or a metric?
“products that
require a high degree
of behaviour change
are doomed to fail”
Nir Eyal
existing
within the
superstructure
Content
Delivery
System
RSS
Mobile APP
Social Networks
Content
Archive
Attributed Public Private / Partner
Summary Email Daily Email Weekly Email
Attributed
Public Email
Apple News (Free)
Apple News
Subscription (TBA)
Mail Chimp
Integration
Sponsored/Branded
Content
Sponsored/Branded
Content
Sponsored/Branded
Content (TBA) Sponsored/Branded
Content
#Channels
(Subscribe)
Sponsored/Branded
Content
cost of
materials
deep
linking
access 

to users
quick to
load
easy to
share
it curates
itself
“Everyone is part of a
limitless branching tree of
curation, and everyone is
choosing a particular tangle
of branches. The whole is an
interlocking library of Best Of
playlists”
James Gleick, NYT
better

analytics
voice
future
homogenisation
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
ok google hey siri
designed for ease of input
designed for browsers
designed for speed
designed for machines
the death of
individually created
experiences
“a machine for
living in”
Le Corbusier
utopia
dieter
modern
ism
ten
principles 

of good
design
“an
impenetrable
confusion of
forms, colours
and noises”
“is my design
good
design?”
form and function
replaces reaction 

and emotion
white space and
order replaces
mess and
disorder
no mistakes
no reactions
no challenge
the planned
community
“Paradoxically the pursuit of
hyper-efficiency in all areas
of life results in unfit human
beings and a peculiarly
unfit-for-organically-alive-
human-beings
environment.”
Donald Kuspit
facebook has killed your designer - the age of superstructures 
and distributed media
creating
chaos
from order
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
facebook has killed your designer - the age of superstructures 
and distributed media
but is it good
design?
post-modern
enabling the machine
at the expense of the
human undermines
the power of design
as a human construct
a future design
language that isn’t
based purely in
engineering
requirements
a future design
language that
facilitates the human
that uses it over the
machine that
supports it
a future design
language that
embraces human
needs and entertains
mistakes
a future design
language that
supports emotion,
discussion and ethics
a future design
language that
enables communities
and education
a future design
language that is
complex yet open
and collaborative
@robboynes
facebook has killed your
designer
the age of
superstructures 

and distributed media
@robboynes

More Related Content

PPTX
TCD - CS3107 Group Assignment - Social spaces
PDF
Social Media, Marketing & Public Libraries
PDF
Al Jazeera Global Mobile App Strategy
PPTX
Proudfield social media
PPT
New Media vs. Old Media
PPTX
Use of new media
PDF
How Social Media is Impacting Traditional PR and Marketing oct 22
PDF
Stop It! Taking on the bad habits that hurt design discussions.
TCD - CS3107 Group Assignment - Social spaces
Social Media, Marketing & Public Libraries
Al Jazeera Global Mobile App Strategy
Proudfield social media
New Media vs. Old Media
Use of new media
How Social Media is Impacting Traditional PR and Marketing oct 22
Stop It! Taking on the bad habits that hurt design discussions.

Similar to facebook has killed your designer - the age of superstructures 
and distributed media (20)

PDF
Social curation slideshare
PPT
Emerging Technologies
PPT
Rethinking Media & Marketing For The Connected Era
PDF
Postion - All-in-one content creation solution
PDF
Microsoft Dynamics Academic Alliance: How to win future of business
PDF
January 12 2011
PPTX
web 30.pptx
KEY
The Future of Social Networking
PPT
Corporate social networks - world usability day
PPT
Social Media for Neighborhood Leaders
PDF
A virtual storm brewing social media2
PPT
ADLUG 2008 Web 2.0 - Library 2.0 presentation
PPTX
Nsw public sector architects
PPT
AICPA Leadership Retreat - Technology
PDF
web30-12916431859176-phpapp01.pdf
PPT
National Geographic - Omniture Cafe 6/11/09
PDF
Getting The Most Out of Open Source and Drupal (Michael Meyers, Acquia)
KEY
Design Social Going Beyond the Brand
PPT
O'Sullivan: The Shifting Landscape of Product Design
Social curation slideshare
Emerging Technologies
Rethinking Media & Marketing For The Connected Era
Postion - All-in-one content creation solution
Microsoft Dynamics Academic Alliance: How to win future of business
January 12 2011
web 30.pptx
The Future of Social Networking
Corporate social networks - world usability day
Social Media for Neighborhood Leaders
A virtual storm brewing social media2
ADLUG 2008 Web 2.0 - Library 2.0 presentation
Nsw public sector architects
AICPA Leadership Retreat - Technology
web30-12916431859176-phpapp01.pdf
National Geographic - Omniture Cafe 6/11/09
Getting The Most Out of Open Source and Drupal (Michael Meyers, Acquia)
Design Social Going Beyond the Brand
O'Sullivan: The Shifting Landscape of Product Design

More from Rob Boynes (6)

PDF
Beyond Responsive - Paris 2014
PDF
Publishing Innovation Conference 2014 @ LCC
PDF
UX Brighton - Why the page is preventing innovation in digital magazine user ...
PDF
Digital Magazine Awards 2013 - Keynote
PDF
Designing for Digital Magazines - Rob Boynes for Guardian Masterclasses
PDF
Why the page is killing innovation in magazine UX
Beyond Responsive - Paris 2014
Publishing Innovation Conference 2014 @ LCC
UX Brighton - Why the page is preventing innovation in digital magazine user ...
Digital Magazine Awards 2013 - Keynote
Designing for Digital Magazines - Rob Boynes for Guardian Masterclasses
Why the page is killing innovation in magazine UX

Recently uploaded (20)

PPTX
Causes of Flooding by Slidesgo sdnl;asnjdl;asj.pptx
PDF
The Basics of Presentation Design eBook by VerdanaBold
PDF
SOUND-NOTE-ARCHITECT-MOHIUDDIN AKHAND SMUCT
PPTX
Complete Guide to Microsoft PowerPoint 2019 – Features, Tools, and Tips"
PDF
Design Thinking - Module 1 - Introduction To Design Thinking - Dr. Rohan Dasg...
PPTX
An introduction to AI in research and reference management
PDF
Urban Design Final Project-Site Analysis
PPTX
NEW EIA PART B - Group 5 (Section 50).pptx
PDF
Quality Control Management for RMG, Level- 4, Certificate
PDF
ART & DESIGN HISTORY OF VEDIC CIVILISATION.pdf
PPTX
DOC-20250430-WA0014._20250714_235747_0000.pptx
PDF
UNIT 1 Introduction fnfbbfhfhfbdhdbdto Java.pptx.pdf
PPT
robotS AND ROBOTICSOF HUMANS AND MACHINES
PDF
Introduction-to-World-Schools-format-guide.pdf
PDF
Interior Structure and Construction A1 NGYANQI
PPTX
Acoustics new for. Sound insulation and absorber
PPTX
Tenders & Contracts Works _ Services Afzal.pptx
PPTX
Orthtotics presentation regarding physcial therapy
DOCX
A Contemporary Luxury Villa in Dubai Jumeirah-2.docx
PPTX
BSCS lesson 3.pptxnbbjbb mnbkjbkbbkbbkjb
Causes of Flooding by Slidesgo sdnl;asnjdl;asj.pptx
The Basics of Presentation Design eBook by VerdanaBold
SOUND-NOTE-ARCHITECT-MOHIUDDIN AKHAND SMUCT
Complete Guide to Microsoft PowerPoint 2019 – Features, Tools, and Tips"
Design Thinking - Module 1 - Introduction To Design Thinking - Dr. Rohan Dasg...
An introduction to AI in research and reference management
Urban Design Final Project-Site Analysis
NEW EIA PART B - Group 5 (Section 50).pptx
Quality Control Management for RMG, Level- 4, Certificate
ART & DESIGN HISTORY OF VEDIC CIVILISATION.pdf
DOC-20250430-WA0014._20250714_235747_0000.pptx
UNIT 1 Introduction fnfbbfhfhfbdhdbdto Java.pptx.pdf
robotS AND ROBOTICSOF HUMANS AND MACHINES
Introduction-to-World-Schools-format-guide.pdf
Interior Structure and Construction A1 NGYANQI
Acoustics new for. Sound insulation and absorber
Tenders & Contracts Works _ Services Afzal.pptx
Orthtotics presentation regarding physcial therapy
A Contemporary Luxury Villa in Dubai Jumeirah-2.docx
BSCS lesson 3.pptxnbbjbb mnbkjbkbbkbbkjb

facebook has killed your designer - the age of superstructures 
and distributed media