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Facebook Month-To-Month
Demographics Change
April 2014
The beginning of spring haven’t brought
any singnificant changes
in Facebook demographics trends.
Facebook Month-To-Month – April 2014
We still can observe small loses of users
in the youngest age group (below 18) in
USA, Canada, Australia, China and Mexico.
Facebook Month-To-Month – April 2014
However, these losses are recompensated
by the growths of users in older age groups
in almost every analyzed country.
Facebook Month-To-Month – April 2014
From the 19 analyzed countries,
the most dynamic was China, where we noted
16,67% more new users from 19 to 24
and over 13% of new users from 25 to 34.
Facebook Month-To-Month – April 2014
Featured countries
Facebook Month-To-Month – April 2014
User growth by country
Facebook Month-To-Month – April 2014
0
20 000 000
40 000 000
60 000 000
80 000 000
100 000 000
120 000 000
140 000 000
160 000 000
180 000 000
200 000 000
+0,28%
+0,45%
User growth by country: March to April 2014
Source: Facebook.com
+1.04%
+0,11%
+1,51%
+0,15%+1,22%
+10,5%
+0,72%
+0,49%
+0,37%
0,00%
0,00%
-1%
-0,42%0,00%
+1,23%
+2,62%
+2,37%
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
User growth by country: 13-18 years old
Source: Facebook.com
-2,70%
0,00%
0,00%
0,00% +3,57%
+1,79%-1,45%-1,45%
-1,67%
0,00%
0,00%
0,00%
0,00%
0,00%
0,00%
-5,41% +2,86%
0,00%
+1,06%
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
35 000 000
40 000 000
45 000 000
User growth by country: 19-24 years old
Source: Facebook.com
0,00%
0,00%0,00%
0,00%
0,00%
0,00%
0,00%
+3,45%
+16,67%
+1,33%
0,00%
0,00%
0,00%
0,00%-3,45%
0,00%
+2,86%
-1,20%
+7,14%
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
35 000 000
40 000 000
45 000 000
50 000 000
User growth by country: 25-34 years old
Source: Facebook.com
0,00%
0,00%
0,00% 0,00%0,00%
0,00%
0,00%
0,00%
0,00%
+2,63%
0,00%
-1,75%
0,00%
0,00%
+2,63%
+1,28%
+13,33%
+1,43%
+2,50%
0,00%
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
35 000 000
User growth by country: 35-44 years old
Source: Facebook.com
0,00%
0,00%
0,00%
0,00% 0,00%
0,00%
+5,88%
+3,03%
+1,23%
+2,22%
+2,94%
+1,52%
+2,86%
-3,45%0,00%
0,00%
0,00%
0,00%
-1,23%
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
User growth by country: 45-54 years old
Source: Facebook.com
0,00%
0,00% 0,00%
0,00%
+3,13%
+7,14%
+2,94%
+3,39%
0,00% 0,00%
0,00%
0,00%0,00%
0,00%
0,00%
0,00%
+1,18%
+7,14%
+3,17%
0
2 000 000
4 000 000
6 000 000
8 000 000
10 000 000
12 000 000
14 000 000
16 000 000
18 000 000
20 000 000
User growth by country: 55-64 years old
Source: Facebook.com
0,00%
+1,16%
+2,17%
+1,08%
+1,64% +3,03%
+10,00%
+2,00%
+4,55%
+2,44%0,00%
0,00%
0,00%
0,00%
0,00%
0,00%
0,00%
+1,23%
+5,00%
0
2 000 000
4 000 000
6 000 000
8 000 000
10 000 000
12 000 000
14 000 000
User growth by country: +65 years old
Source: Facebook.com
+1,69%
+1,64%
+2,27%
+2,27%+1,64%
+3,33%
+3,85%
+3,33%
+3,13%
+2,44%0,00%
0,00% 0,00%
+3,13%
+4,76% +2,33%
0,00%
0,00% 0,00% 0,00%
+3,45%
Age breakdown by country
Facebook Month-To-Month: April 2014
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
35 000 000
40 000 000
45 000 000
50 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country - USA
Source: Facebook.com
0,00%
0,00%
0,00%
-2,70%
+1,69%
0,00%
+1,16%
46,07%
53,93%
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country - Canada
Source: Facebook.com
0,00%
0,00%
0,00%
-1,45%
+1,64%
0,00%
+5,88%
46,81%
53,19%
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
8 000 000
9 000 000
10 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – United Kingdom
Source: Facebook.com
0,00%
0,00%
0,00%
0,00%
+2,27%
0,00%
0,00%
48,59%
51,41%
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
8 000 000
9 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Germany
Source: Facebook.com
0,00%
0,00%
+2,63%
-3,45%
0,00%
0,00%
0,00%
51,82%
48,18%
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
8 000 000
9 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – France
Source: Facebook.com
0,00%
+3,45%
+2,63%
0,00%
0,00%
+1,08%
+1,64%
48,97%
51,03%
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Spain
Source: Facebook.com
0,00%
0,00%
0,00%
0,00% +1,64%
+3,33%
+7,14% 49,49%
50,51%
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Italy
Source: Facebook.com
0,00%
0,00%
0,00%
+1,23%
+2,27%
0,00%
0,00% 53,08%
46,92%
0
500 000
1 000 000
1 500 000
2 000 000
2 500 000
3 000 000
3 500 000
4 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Poland
Source: Facebook.com
0,00%
0,00%
+1,22%
0,00%
0,00%
+3,13%
+5,00%
47,54%
52,46%
0
2 000 000
4 000 000
6 000 000
8 000 000
10 000 000
12 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Turkey
Source: Facebook.com
0,00%
0,00%
+3,03% 0,00%
-1,75%
0,00%
-3,45%
63,83%
36,17%
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Brazil
Source: Facebook.com
0,00%
+3,03%
0,00%
0,00%
0,00%
+2,94%
+3,33%
46,67%
53,33%
0
500 000
1 000 000
1 500 000
2 000 000
2 500 000
3 000 000
3 500 000
4 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Australia
Source: Facebook.com
0,00%
0,00%
0,00%
+1,18%
0,00%
-1,41%
0,00%
46,88%
53,12%
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Indonesia
Source: Facebook.com
0,00%
0,00%
0,00%
+1,28%
0,00%
0,00%
+3,39%
57,58%
42,42%
0
50 000
100 000
150 000
200 000
250 000
300 000
350 000
400 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – China
Source: Facebook.com
+13,13%
+2,22%
+10,00% +2,44%
-5,41%
+16,67%
0,00%
62,50%
37,50%
0
2 000 000
4 000 000
6 000 000
8 000 000
10 000 000
12 000 000
14 000 000
16 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Mexico
Source: Facebook.com
+1,33%
+1,43%
+2,00%
-1,67%
+2,94%
+7,14%
+3,13%
50,00%
50,00%
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
8 000 000
9 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Thailand
Source: Facebook.com
+3,17%
+4,55% +4,76%
+2,50%
+2,86%
+3,57%
0,00%
48,87%
51,13%
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
8 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Japan
Source: Facebook.com
0,00%
0,00%
+2,44%
0,00%
+2,86%
0,00%
0,00%
51,40%
48,60%
0
500 000
1 000 000
1 500 000
2 000 000
2 500 000
3 000 000
3 500 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Russia
Source: Facebook.com
0,00%
0,00%
-1,20%
0,00%
-1,23%
0,00%
+2,33%
48,84%
51,16%
0
500 000
1 000 000
1 500 000
2 000 000
2 500 000
3 000 000
3 500 000
4 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – South Africa
Source: Facebook.com
0,00%
0,00%
+1,79%
0,00%
+7,14%
+1,52%
0,00%
49,02%
50,98%
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
35 000 000
40 000 000
45 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – India
Source: Facebook.com
0,00%
0,00%
+2,86%
+2,17%
+1,06%
0,00%
+3,45%
75,51%
24,49%
To stay up to date with the stats, like us on Facebook: www.facebook.com/catvertiser
or drop us an e-mail at hello@catvertiser.com
Facebook Month-To-Month – April 2014
Check our tools that will help you power up your Facebook strategy.
Facebook Month-To-Month – April 2014
Catvertiser.com NapoleonCat.com
www.catvertiser.com www.napoleoncat.com

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Facebook Month-To-Month – April 2014

  • 2. The beginning of spring haven’t brought any singnificant changes in Facebook demographics trends. Facebook Month-To-Month – April 2014
  • 3. We still can observe small loses of users in the youngest age group (below 18) in USA, Canada, Australia, China and Mexico. Facebook Month-To-Month – April 2014
  • 4. However, these losses are recompensated by the growths of users in older age groups in almost every analyzed country. Facebook Month-To-Month – April 2014
  • 5. From the 19 analyzed countries, the most dynamic was China, where we noted 16,67% more new users from 19 to 24 and over 13% of new users from 25 to 34. Facebook Month-To-Month – April 2014
  • 7. User growth by country Facebook Month-To-Month – April 2014
  • 8. 0 20 000 000 40 000 000 60 000 000 80 000 000 100 000 000 120 000 000 140 000 000 160 000 000 180 000 000 200 000 000 +0,28% +0,45% User growth by country: March to April 2014 Source: Facebook.com +1.04% +0,11% +1,51% +0,15%+1,22% +10,5% +0,72% +0,49% +0,37% 0,00% 0,00% -1% -0,42%0,00% +1,23% +2,62% +2,37%
  • 9. 0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000 User growth by country: 13-18 years old Source: Facebook.com -2,70% 0,00% 0,00% 0,00% +3,57% +1,79%-1,45%-1,45% -1,67% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% -5,41% +2,86% 0,00% +1,06%
  • 10. 0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000 30 000 000 35 000 000 40 000 000 45 000 000 User growth by country: 19-24 years old Source: Facebook.com 0,00% 0,00%0,00% 0,00% 0,00% 0,00% 0,00% +3,45% +16,67% +1,33% 0,00% 0,00% 0,00% 0,00%-3,45% 0,00% +2,86% -1,20% +7,14%
  • 11. 0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000 30 000 000 35 000 000 40 000 000 45 000 000 50 000 000 User growth by country: 25-34 years old Source: Facebook.com 0,00% 0,00% 0,00% 0,00%0,00% 0,00% 0,00% 0,00% 0,00% +2,63% 0,00% -1,75% 0,00% 0,00% +2,63% +1,28% +13,33% +1,43% +2,50% 0,00%
  • 12. 0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000 30 000 000 35 000 000 User growth by country: 35-44 years old Source: Facebook.com 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% +5,88% +3,03% +1,23% +2,22% +2,94% +1,52% +2,86% -3,45%0,00% 0,00% 0,00% 0,00% -1,23%
  • 13. 0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000 30 000 000 User growth by country: 45-54 years old Source: Facebook.com 0,00% 0,00% 0,00% 0,00% +3,13% +7,14% +2,94% +3,39% 0,00% 0,00% 0,00% 0,00%0,00% 0,00% 0,00% 0,00% +1,18% +7,14% +3,17%
  • 14. 0 2 000 000 4 000 000 6 000 000 8 000 000 10 000 000 12 000 000 14 000 000 16 000 000 18 000 000 20 000 000 User growth by country: 55-64 years old Source: Facebook.com 0,00% +1,16% +2,17% +1,08% +1,64% +3,03% +10,00% +2,00% +4,55% +2,44%0,00% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% +1,23% +5,00%
  • 15. 0 2 000 000 4 000 000 6 000 000 8 000 000 10 000 000 12 000 000 14 000 000 User growth by country: +65 years old Source: Facebook.com +1,69% +1,64% +2,27% +2,27%+1,64% +3,33% +3,85% +3,33% +3,13% +2,44%0,00% 0,00% 0,00% +3,13% +4,76% +2,33% 0,00% 0,00% 0,00% 0,00% +3,45%
  • 16. Age breakdown by country Facebook Month-To-Month: April 2014
  • 17. 0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000 30 000 000 35 000 000 40 000 000 45 000 000 50 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country - USA Source: Facebook.com 0,00% 0,00% 0,00% -2,70% +1,69% 0,00% +1,16% 46,07% 53,93%
  • 18. 0 1 000 000 2 000 000 3 000 000 4 000 000 5 000 000 6 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country - Canada Source: Facebook.com 0,00% 0,00% 0,00% -1,45% +1,64% 0,00% +5,88% 46,81% 53,19%
  • 19. 0 1 000 000 2 000 000 3 000 000 4 000 000 5 000 000 6 000 000 7 000 000 8 000 000 9 000 000 10 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – United Kingdom Source: Facebook.com 0,00% 0,00% 0,00% 0,00% +2,27% 0,00% 0,00% 48,59% 51,41%
  • 20. 0 1 000 000 2 000 000 3 000 000 4 000 000 5 000 000 6 000 000 7 000 000 8 000 000 9 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Germany Source: Facebook.com 0,00% 0,00% +2,63% -3,45% 0,00% 0,00% 0,00% 51,82% 48,18%
  • 21. 0 1 000 000 2 000 000 3 000 000 4 000 000 5 000 000 6 000 000 7 000 000 8 000 000 9 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – France Source: Facebook.com 0,00% +3,45% +2,63% 0,00% 0,00% +1,08% +1,64% 48,97% 51,03%
  • 22. 0 1 000 000 2 000 000 3 000 000 4 000 000 5 000 000 6 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Spain Source: Facebook.com 0,00% 0,00% 0,00% 0,00% +1,64% +3,33% +7,14% 49,49% 50,51%
  • 23. 0 1 000 000 2 000 000 3 000 000 4 000 000 5 000 000 6 000 000 7 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Italy Source: Facebook.com 0,00% 0,00% 0,00% +1,23% +2,27% 0,00% 0,00% 53,08% 46,92%
  • 24. 0 500 000 1 000 000 1 500 000 2 000 000 2 500 000 3 000 000 3 500 000 4 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Poland Source: Facebook.com 0,00% 0,00% +1,22% 0,00% 0,00% +3,13% +5,00% 47,54% 52,46%
  • 25. 0 2 000 000 4 000 000 6 000 000 8 000 000 10 000 000 12 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Turkey Source: Facebook.com 0,00% 0,00% +3,03% 0,00% -1,75% 0,00% -3,45% 63,83% 36,17%
  • 26. 0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000 30 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Brazil Source: Facebook.com 0,00% +3,03% 0,00% 0,00% 0,00% +2,94% +3,33% 46,67% 53,33%
  • 27. 0 500 000 1 000 000 1 500 000 2 000 000 2 500 000 3 000 000 3 500 000 4 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Australia Source: Facebook.com 0,00% 0,00% 0,00% +1,18% 0,00% -1,41% 0,00% 46,88% 53,12%
  • 28. 0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Indonesia Source: Facebook.com 0,00% 0,00% 0,00% +1,28% 0,00% 0,00% +3,39% 57,58% 42,42%
  • 29. 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – China Source: Facebook.com +13,13% +2,22% +10,00% +2,44% -5,41% +16,67% 0,00% 62,50% 37,50%
  • 30. 0 2 000 000 4 000 000 6 000 000 8 000 000 10 000 000 12 000 000 14 000 000 16 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Mexico Source: Facebook.com +1,33% +1,43% +2,00% -1,67% +2,94% +7,14% +3,13% 50,00% 50,00%
  • 31. 0 1 000 000 2 000 000 3 000 000 4 000 000 5 000 000 6 000 000 7 000 000 8 000 000 9 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Thailand Source: Facebook.com +3,17% +4,55% +4,76% +2,50% +2,86% +3,57% 0,00% 48,87% 51,13%
  • 32. 0 1 000 000 2 000 000 3 000 000 4 000 000 5 000 000 6 000 000 7 000 000 8 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Japan Source: Facebook.com 0,00% 0,00% +2,44% 0,00% +2,86% 0,00% 0,00% 51,40% 48,60%
  • 33. 0 500 000 1 000 000 1 500 000 2 000 000 2 500 000 3 000 000 3 500 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Russia Source: Facebook.com 0,00% 0,00% -1,20% 0,00% -1,23% 0,00% +2,33% 48,84% 51,16%
  • 34. 0 500 000 1 000 000 1 500 000 2 000 000 2 500 000 3 000 000 3 500 000 4 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – South Africa Source: Facebook.com 0,00% 0,00% +1,79% 0,00% +7,14% +1,52% 0,00% 49,02% 50,98%
  • 35. 0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000 30 000 000 35 000 000 40 000 000 45 000 000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – India Source: Facebook.com 0,00% 0,00% +2,86% +2,17% +1,06% 0,00% +3,45% 75,51% 24,49%
  • 36. To stay up to date with the stats, like us on Facebook: www.facebook.com/catvertiser or drop us an e-mail at hello@catvertiser.com Facebook Month-To-Month – April 2014
  • 37. Check our tools that will help you power up your Facebook strategy. Facebook Month-To-Month – April 2014 Catvertiser.com NapoleonCat.com www.catvertiser.com www.napoleoncat.com