Facebook open graph Workshop - marketing movie content more effectively to your audiences
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The document discusses the challenges entertainment brands face in understanding their online users and highlights the importance of utilizing open graph data from platforms like Facebook to enhance user engagement. It emphasizes the need for contextual app permissions and the benefits of social data analysis for personalized content recommendations. Furthermore, it encourages marketers to adapt to the evolving nature of users' preferences and relationships to improve targeted communication.
Facebook open graph Workshop - marketing movie content more effectively to your audiences
- 1. fans for brands OPEN GRAPH WORK-SHOP
- 3. THE TALE OF THE UNKNOWN USER! Most entertainment brands know very little about the person who is interacting with their online channels.
- 5. Paul Adams From Facebook With exponentially increasing information, and limited capacity for memory, we will increasingly turn to others to help us decide.
- 7. Social Apps Mobile Apps Web Apps TV Apps Websites, Mobile and Tablet Apps - Facebook Connect Facebook - App Install
- 8. APP Fusentast Your complete guide PERMISSIONS Search and share Your basic info Your email Privacy and the new currency of trust.
- 9. The dark past of apps • Wall posting used to be very common: apps “helped” users to express themselves by posting on there behalf on their profiles and all their friends’
- 10. People fear what they don’t understand
- 11. People fear what they don’t understand
- 12. People fear what they don’t understand First, ask only for the bare minimum.
- 13. FRIENDLIER APP PERMISSIONS Fusentast Your complete guide to kids apps on iPad Search and share quality iPad applications for your children. Your basic info
- 14. People fear what they don’t understand Throttle permissions by asking for them in the context where they’re going to be used
- 15. Contextual Permissions - emphasize if you give this permission you get so much more from the service!
- 16. WHAT KIND OF DATA IS AVAILABLE
- 17. What data is out there? friends· likes· songs· relationships· messages· email· articles· groups· location· events· games· notes· photos· work history· status updates AND custom app data
- 18. Friends Likes Peter’s Open Graph Data By accessing Peter’s social graph we now know who Peter’s friends are, what things Peter likes, etc.
- 19. Who is Peter close to? This can be achieved through Open Graph analysis and further Facebook app permissions
- 20. What are his Close Friends actions within other Apps?
- 21. BENEFITS TO YOU • Pinpoint Individual Interests • Portable profiles • Cluster Analysis of Interests for Introducing Content • How Groups and Individuals Influence Each Other
- 22. BENEFITS TO YOUR USERS The ability to organise content through the lens of: I. Peter’s tastes II. and what his ‘close’ friends want to interact with. To any device Peter is using and through his Facebook experience.
- 23. Recommendations Straight to Peter’s pocket Meta data recommendations from the Peter’s Social Graph Films that Peter has said he Tony & Heath are close wants to watch on Rotten friends to Peter Tomatoes
- 24. DEMO: http://friendlyartists.herokuapp.com/
- 25. Phase-aware targeting • People change all the time • What they do, who they’re with, and their opinions keep evolving • Using the open graph allows you to understand a person's profile in a given timeframe.
- 26. Your Movie Tastes Stored against your Profile
- 27. Movies Shared Want’s to see Installed Scored Rated Watched Points scored Social Data App & Website Personalized Capture Behavior Content Applications Installed: Name: James Jones Location: Denmark Age: 38 Movie Genre: Status: Married Horror College: Aberdeen Uni Movies Movies Shared + = Targeted Communication Books Want’s to see Friends Game Scores
- 28. Join Our Group Continue the discussion on the Facebook group called - Fans for Brands https://www.facebook.com/groups/157630474376944/
- 29. Marketing Solutions powered by Ben Johnson Ben@gruvi.tv fans for brands @ProjectGruvi