Facebook Social Plugins and OpenGraph API - Jon Loyens at Refresh Austin
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This document discusses Facebook social plugins and the OpenGraph API. It provides information on plugins like the Like button and how they can be implemented. It also discusses how Facebook authentication works and how the API allows accessing user information and analyzing usage data. Examples are given of common types of content users typically like on Facebook.
Facebook Social Plugins and OpenGraph API - Jon Loyens at Refresh Austin
- 1. Hope you this! Facebook Social Plugins and OpenGraph API
- 2. A Little Background • We have apps! 2
- 3. A Little Background • We do plug-‐ins 3
- 4. A Little Background • Been using the FB Pla6orm extensively for over 2 yrs • Personalize user generated content on the Web 4
- 5. Using the FB Platform • SocialPlugins • AuthenBcaBon • Open Graph API 5
- 6. Social Plugins • Easily deployable widgets that bring FB into your site – Like BuJon – Send BuJon – Comments – AcBvity Feed – RecommendaBons – Like Box – Facepile – Live Stream 6
- 7. The Like Button • 65 million Likes occur daily! • Two ways to implement – Simple iFrame – JS Based • Always use the JS based version • Always use an App ID • Always implement OG tags! 7
- 8. What can you do with a ? A website does get: • The ability to post messages to the news feed of users who Like an item (via web-‐interface and API) i.e. can think of a Like as a mini RSS-subscribe button
- 9. What can you do with a ? A website does get: • Access to analyBcs informaBon regarding Likes of an item (via a web-‐interface and API)
- 10. What can you do with a ? The Insights API allows you to specify a date range, and request a number of aggregate metrics including: • Likes / Unlikes • Likes with a Comment • Re-‐sharing of Likes by Friends • Top CiBes, Top Countries of visitors who Like • Gender, Age breakdown of visitors who Like
- 11. What can you do with a ? Note: Some items that can be Liked (e.g. Ar,cles, Videos) are classified as Transient Content by Facebook <meta property="og:type" content=”article" /> Transient Content: • Does not show up in lists of users’ Likes in the API • Does not show up in the users’ profile • Does not allow the owner to post anything to the users who liked the item
- 12. Access to information How can we get detailed visitor Facebook informaBon? Ask:
- 13. FB Authentication • Great/FricBonless way to get users to sign in • Two opBons: – FB Login – FB RegistraBon 13
- 14. Access to information You have to be explicit with the extended permissions you request from a user: • About Me • Location • Activities • Messages • Birthday • Notes • Checkins • Online Status • Education • Photos • Email Address • Photo Tags • Events • Relationships • Groups • Relationship Status • Hometown • Last Status • Interests • Videos • LikesAccess to information The more you ask for, the more likely they are to bounce
- 15. OK… so we’re Authenticated? • Now what? • Can use the JS SDK to detect login • Use the JS SDK to discover some interesBng things 15
- 16. Meanwhile, back on the server… • Using the various SDKs we can make similar calls 16
- 17. Some statistical analysis… In Oct 2010 we created a Content TargeBng app and asked employees to give the app full data access. • 75 Employees granted access • Employees + Friends = ~24,000 profiles to analyze (that was an average of 320 friends / employee) • ~1 million Likes, spread across 290,000 different items
- 18. How many things do people ? The average number of likes is 35, but the median is 11 » ¼ of visitors don’t have any Facebok Likes » ½ of visitors have 10 or less » only ¼ of visitors have more than 35 Individually, this is not a lot of information yet, but it’s growing.
- 19. What do people ?
- 20. What do people ? At the median, we would expect a visitor to like: – 2 ArBsts, Albums, or Songs – 1 Product – 2 Movies, TV Shows or – 1 Restaurant Actors – 1 Team or Athlete – 1 Local Business – 1 Book – 1 Website – 1 School – 1 Public Figure In reality the likes are not uniformly distributed across the categories. Some users like mostly music, others are more varied.
- 21. What do people ? From people with 11 likes, here is one at random: Mr A Cafe Java (AusBn) Restaurants Carnival Cruise Lines Airlines_ships_train Duvel Food_beverage Full-‐on Psytrance Musicians Italo Disco Musical genre Jokes Interest Michael Bolton Musicians Psyradio Websites Texas Hold'em Poker Games The Fantasy Poker League Local_business Trading Interest
- 22. What do people ? From people with 11 likes, here is one at random: Mrs B 91% of people don't know the 6 secrets Disney is hiding from people Movie CNET CommunicaBons CRUNCH Health_beauty Friday Night Lights Television Hulu Local_business I Heart Photography Local_professional_services JRS and THE EFFIN' BAND Musicians Kohl's Retail The LXD Products_other The Office Television The Office Television
- 23. The End