Facebookjoomla final
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This document discusses how businesses can use Facebook to drive traffic to their website. It provides tips on setting up a Facebook page for a business and optimizing it with features like apps, images, and insights. It also discusses how to integrate Facebook into a website using tools like the Facebook icon, like button, comments, and Open Graph markup. The goal is to leverage the large Facebook network to get more people to engage with a business's content and website.
Facebookjoomla final
- 1. Facebook: Using The World's Largest Website To Get People To Yours Nicole Ouellette Breaking Even Communications nicole@breakingeveninc.com
- 2. Who Am I? ● Nicole Ouellette, 'The Facebook Girl' ● Enthusiastic social media user (regular person) ● Blogger/website owner (business owner) ● Website marketer (web developer) Three perspectives on Facebook, all important!
- 3. Why Are We Talking About Facebook ● 963 million users, 163 million users in US ● The first thing 70% of people do when they get on a computer ● 25% of people have been dumped via Facebook ● 350 million people suffer from FAD ● #2 website online (after Google.com) ● People are talking on Facebook... be part of the discussion.
- 4. Because people don't have to leave Facebook to search anymore.
- 5. Facebook ● Person (Add Friend) 5,000 friends Mutually agreed upon connection No stats Not indexed* Private, public, or mix
- 6. Facebook ● Business (Like) Unlimited likers (not reciprocal) Statistics Apps Indexed All public
- 7. Facebook ● Group (Join)- Hybrid between business and personal 5,000 limit Can automatically add people Some functionality (ex: Docs) Public, private, or mix
- 8. Facebook For Business ● Setting your username (branding) ● Using apps (functionality) ● Using images (new timeline) ● Featured likes (other business pages) ● Tagging (other business pages) ● Insights (analytics)
- 9. Setting your username (branding) ● Go to Facebook.com/username
- 10. Using Apps Some favorite functionality for Facebook pages include: ● Twitter ● Pinterest ● NetworkedBlogs ● Mailchimp ● Shortstack (Contests)
- 11. Using Apps ● Some built in ones: questions, events, video
- 12. Facebook 'Above The Fold'
- 13. How To Install An App ● Find the app and select the page you want to install it on (you will need to do this as your personal self). ● Customize the app with the information it needs. ● Customize the display on your page.
- 14. Using Images ● Links can go in captions (Captions can be edited) ● No calls to action or URLs in cover image. Can not be largely text either (Oops.) ● Latest Image upload app can't be moved.
- 15. Featured Likes ● To showcase the business pages you like best.
- 16. Tagging Other Business Pages
- 20. Getting More 'Likes' ● Facebook icon in your email newsletter and your website (more on website later) ● Linking Facebook to your other social networks (Twitter, LinkedIn, Google+, etc) ● Facebook custom link in your email signature ● Invite your friends ● Paying for ads (we'll get to that later) ● Create something people will share (photos)
- 21. The Viral 'Thank You' ● It doesn't have to be polished. ● It's easier if it's positive and well timed. ● Nothing is guaranteed ● Photos do better then other kinds of posts.
- 22. What Do People Share ● People like photos or links w/thumbnails. ● People interact with pages that share often.
- 23. Are You You Or Your Business? ● Look in the upper right corner!
- 24. Paying Facebook ● Ads (Facebook.com/ads) Sponsored Story, Generic, Promoted Page Posts $1+/click (or $0.10+ per 1000 impressions) Can select exact group Appear in Newsfeed and in sidebar ● Promoted Posts Less expensive Promote to your fans and their friends Appear in Newsfeed
- 25. Paying Facebook
- 26. Things People Can Do On Facebook (That Other People Can See) ● 'Like' your business page. ● Post a status update and tag/check into your business. ● Share your status update. ● Use an app.
- 27. Liking Your Business Page ● What's seen when you like a business page:
- 28. Liking A Business Page ● What gets recorded in history:
- 29. Liking A Business Page ● And history is now searchable:
- 30. Tagging A Status Update ● It posts to your wall as well as theirs:
- 31. Sharing Your Post ● How to 'share' someone's post: ● Having people 'share' your post on Facebook means it'll look like this in their newsfeed:
- 32. People interact with your brand on Facebook. Let's use that Facebook connectivity on your website!
- 33. Facebook and Joomla ● Mobile compatible website ● Facebook icon (links to your Facebook page) ● Facebook 'like' button on articles. ● Facebook login. ● Facebook commenting (Ex: Disqus) ● Facebook display content Likers Photos
- 34. Mobile Website 50% of Facebook users are accessing it via mobile device... so what does your site look like?
- 35. Facebook Icon
- 36. Facebook Like Button In Article
- 38. What Happens With The Like Button
- 39. Facebook Login
- 41. Using Facebook
- 42. Facebook Photos Displaying In Joomla
- 43. Sending Traffic To Your Website ● Networked Blogs ● Redirect App ● Add link to photo caption, video, event, etc. ● Optimizing your 'About' page ● Open Graph markup
- 44. Networked Blogs
- 45. Redirect App
- 46. Add Links Where Possible
- 47. Optimize Your About Page
- 48. Open Graph Markup ● Stolen from the interwebs ● Like microdata and Google+ ● More deep integration between your site and Facebook.
- 49. Open Graph ● Not only will you be able to see information go by in your newsfeed but it'll be highly searchable.
- 50. Open Graph ● Social will be more important in search.
- 51. What's Next? ● Facebook has very recently made images larger and made more things image based (Ex: Liking a business page) ● More ads and more integrated ads. ● Hashtags rumored to be added. (Even more searchable) ● Mobile platform needs more development (Ex: Can't change your profile picture on mobile app at the moment) ● More JED extensions for Facebook integration.
- 52. FMI ● Mashable.com ● AllFacebook.com ● Blog.Facebook.com ● FastCompany.com ● BusinessInsider.com ● BreakingEvenInc.com