Facebook Page Best Practices
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This document provides best practices for organizations managing their Facebook pages. It recommends establishing clear guidelines for what the page will share and how fans can engage. It also suggests making the page a cohesive brand extension that is 80% educational/entertaining and 20% about the organization. Additionally, it advises fostering two-way dialogue, peer interactions, advocacy from fans, and using calls to action to engage fans and integrate applications they enjoy.
Facebook Page Best Practices
- 1. Facebook Page Best Practices
- 2. Altimeter’s Eight by Jeremiah
- 3. GuidelinesWhat will the organization do?What can fans do?What are the rules of engagement?
- 4. Make it a Cohesive Brand Extension
- 5. Up to Date: 80/20 RuleFrequent updates, users expect consistent interactionEighty percent educational, informational, and entertainingTwenty percent about the organization
- 6. For Example…
- 7. Live Authenticity – Two Way Dialogue
- 8. Peer to Peer Interaction
- 9. Foster AdvocacyAsk questions, solicit their inputEncourage fans to speak on your behalfAsk them to like things If someone criticizes the organization, and fans defend you, let them
- 10. Use Calls to Action
- 11. Some Special SauceBased on our experiences…
- 12. Don’t Split the Conversation Stream
- 13. Integrate Applications (the ones your community likes)
- 14. Pay Attention to the Stats
- 15. Make Your Fans Feel Special
- 16. Not the Same
- 17. Why Your Sauce Is Better!
- 18. Integrate!Image by Mykl Roventine