Strategy Session for TBA
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This document outlines strategies for non-profit organizations to use social media effectively. It discusses four key strategies: 1) Participating with people directly through interaction and engagement; 2) Using content to serve and inform stakeholders; 3) Engaging influencers on their terms by embracing advocates; 4) Empowering stakeholders through crowdsourcing while recognizing it requires work. The strategies aim to help non-profits achieve their goals through differentiated social media approaches.
Strategy Session for TBA
- 1. Social Media Strategy for NPOsBased on Geoff Livingston’s forthcoming book, Welcome to the Fifth Estate1(c) 2010 Zoetica, LLC. http://zoeticamedia.com
- 2. Strategies Achieve Goals2(c) Zoetica, LLC. http://zoeticamedia.com
- 3. Marketing and Fundraising Requires Differentiation(c) Zoetica, LLC. http://zoeticamedia.com3
- 4. What Differentiates Social EntrepreneursCommitment to change the worldUnique entrepreneurial vision on how to affect the changeSolution carves a unique nicheFinancially sustainable while delivering actual social change(c) Zoetica, LLC. http://zoeticamedia.com4
- 5. AshokaChangemakers Experience(c) Zoetica, LLC. http://zoeticamedia.com5
- 6. Exercise: How Are You Different?6
- 7. Woolly Separates Itself in DC(c) Zoetica, LLC. http://zoeticamedia.com7
- 8. Strategy 1: Participation w/ People8(c) Zoetica, LLC. http://zoeticamedia.com
- 9. The End of Siloed Approaches 9(c) Zoetica, LLC. http://zoeticamedia.com
- 10. Direct Interaction & Engagement10(c) Zoetica, LLC. http://zoeticamedia.com
- 11. Strategy 2: Use Content to Serve11(c) Zoetica, LLC. http://zoeticamedia.com
- 12. Social Media Inform/Engage Stakeholders12(c) Zoetica, LLC. http://zoeticamedia.com
- 13. Use Social Networks to Bring Them Home13(c) Zoetica, LLC. http://zoeticamedia.com
- 14. Strategy 3: Engage Influencers14(c) Zoetica, LLC. http://zoeticamedia.com
- 15. Engaging On Their Terms15(c) Zoetica, LLC. http://zoeticamedia.com
- 16. Embrace Free Agents16(c) Zoetica, LLC. http://zoeticamedia.com
- 17. Strategy 4: Empowerment17(c) Zoetica, LLC. http://zoeticamedia.com
- 18. Empowerment and Crowdsourcing18(c) Zoetica, LLC. http://zoeticamedia.com
- 19. Crowdsourcing Can Be Fun, But Requires Work19(c) Zoetica, LLC. http://zoeticamedia.com
- 20. Tactical Engagement: It’s the People!20(c) Zoetica, LLC. http://zoeticamedia.com
- 21. Exercise: What Strategy Will Deliver the Right Results? 21
- 22. Measure and Adapt22(c) Zoetica, LLC. http://zoeticamedia.com
- 23. Prepare for Fluid Movement Over Time23(c) Zoetica, LLC. http://zoeticamedia.com
- 24. Questions?February 15, 2011Social Media, a Duel Edged Sword24
Editor's Notes
- #4: How do investors make smart choices without data or measuring tools? Answer: They can't. So the Acumen Fund, led by CEO Jacqueline Novogratz, is launching Pulse, its portfolio data management system for donors and philanthropic investors. Developed with Google engineers' pro bono support, Pulse standardizes social and financial metrics, allowing donors to compare the impact of different projects they support -- say, the $1 million for mosquito nets versus the $1 million for a clean-water project. "If what we are doing is a real innovation in philanthropy and development assistance, then we should have evidence," CIO Brian Trelstad explained in the MIT journal Innovations. The second phase of Pulse, launching in July 2009, will pool data across institutions, allowing an unprecedented level of comparison.
- #6: Lessons from Bill McKinnon articles
- #11: MOMA Example